Start Selling on Amazon – Semrush Certification Exam Answers

Clear My Certification May 9, 2024 Semrush Leave a comment 109 Views

To start selling on Amazon with SEMrush, follow these steps:

Market Research: Use SEMrush’s Market Explorer tool to analyze the Amazon marketplace. Identify trending products, popular categories, and potential niches to enter.
Keyword Research: Utilize SEMrush’s Keyword Magic Tool to discover relevant keywords for your product listings. Focus on high-volume keywords with low competition to improve your visibility on Amazon.
Competitor Analysis: Analyze your competitors’ Amazon listings using SEMrush’s Competitive Research tools. Gain insights into their product offerings, pricing strategies, and marketing tactics to inform your own approach.
Listing Optimization: Optimize your Amazon product listings based on your keyword research and competitive analysis. Use SEMrush to craft compelling product titles, descriptions, and bullet points that resonate with your target audience and improve your search rankings.
PPC Campaigns: Consider running Amazon PPC (Pay-Per-Click) campaigns to boost your product visibility and sales. Use SEMrush to identify profitable keywords, monitor campaign performance, and optimize your ad spend for maximum ROI.
Monitor Performance: Track your Amazon sales performance and monitor key metrics using SEMrush’s Position Tracking tool. Keep an eye on your keyword rankings, traffic trends, and sales data to identify opportunities for improvement and growth.
Customer Feedback: Monitor customer reviews and feedback using SEMrush’s Social Media Tracker. Stay engaged with your audience, address any concerns or issues promptly, and leverage positive reviews to build trust and credibility for your brand.

By leveraging SEMrush’s suite of tools and features, you can optimize your Amazon selling strategy, increase your product visibility, and drive more sales on the platform.

Start Selling on Amazon – Semrush Certification Exam Answers

Question 1: What platform should you use if you want to sell physical products that are not print on demand?

Kindle Direct Platform
Amazon Brand Registry
Merch by Amazon
Amazon Seller Central

Question 2: What platform is for large brands and requires an invite to join?

Amazon Brand Registry
Amazon Seller Central
Merch by Amazon
Kindle Direct Platform
Amazon Vendor Central

Question 3: Where can you sell your eBook on Amazon?

Amazon Seller Central
Merch by Amazon
Kindle Direct Platform
Amazon Brand Registry
Amazon Vendor Central

Question 4: Where can you sell print-on-demand physical products like t-shirts and sweatshirts?

Kindle Direct Platform
Amazon Vendor Central
Merch by Amazon
Amazon Seller Central
Amazon Brand Registry

Question 5: For what reasons could your account not be approved to sell on Amazon, or get suspended? Choose 2 correct answers.

You created a duplicate account.
You were unable to verify your identity.
You forgot your password.
You didn’t upgrade to the professional seller account.

Question 6: How many staff members can you add to your Amazon Seller Central account as sub-users?

5
You can’t add users, you need to share your login information for your staff to access your account.
As many as you need
10

Question 7: How does Fulfillment by Amazon work? Choose 2 correct answers.

You may be required to send your inventory to multiple warehouses around the country.
You must send all your inventory to the Amazon warehouse closest to your location.
It allows your product to be offered on Amazon with a Prime Badge.
It is only available by private invite.

Question 8: How do authors qualify for the 70% royalty option for Kindle books or eBooks?

The price must be at least 20% below the list price for the physical book.
The eBook must be under 3 megabytes.
The price must satisfy the list price requirements.
Titles must be made available for sale in all geographies in which the author has rights.
Titles must have been written in the last 5 years.

Question 9: Which seller platform allows companies to sell to Amazon and has Amazon be the seller of record?

Merch by Amazon
Amazon Vendor Central
Kindle Direct Platform
Amazon Seller Central
Amazon Brand Registry

Question 10: Which fees can be difficult to calculate without an Amazon calculator?

Seller Fulfilled Prime fees
Merchant Fulfilled fees
Fulfilled by Amazon fees

Question 11: What should you keep in mind when thinking about the cost of sending products to Amazon warehouses?

You will have to pay standard UPS rates.
You will be able to use partnered UPS rates with Amazon when shipping to FBA warehouses from within the United States.
You have to pay for overnight shipping.

Question 12: What program helps you protect your intellectual property as well as grant you access to tools to help you build and promote your brand on Amazon?

Amazon Vendor Central
Amazon Brand Registry
Kindle Direct Platform
Merch by Amazon
Amazon Seller Central

Question 13: Where can you report to Amazon the misuse of your trademark or a copyright violation?

Amazon Seller Central
Kindle Direct Platform
Amazon Brand Registry
Amazon Vendor Central
Merch by Amazon

Question 14: Why would you want to register for Amazon Brand Registry for your brand before advertising on Amazon?

You get access to special ad products and content to showcase your brand.
It is easier to rank for competitive keywords.
To protect the content on your product detail pages from changes

Question 15: In the simplest terms, how does Amazon prioritize listings?

The listings with an average of 5-star reviews
Those that are most likely to get a sale
The newest listings get more views

Question 16: How can Semrush help optimize your Amazon listing?

Suggest keywords for your listing
Monitor price changes
Audit your listing
All of the above are correct
Track your product keywords
A/B test your listing

Question 17: The best way to see if you are allowed to sell a product on Amazon is to see if someone else is selling it already.

False
True

Question 18: Anything you sell on Amazon is profitable after Amazon fees.

False
True

Question 19: It’s possible for your product to take the top position in Amazon if: (Chose 3 correct answers)

Your product is high quality and will leave customers satisfied with their purchase
You can out optimize your listing compared to your competitors
You have all of your friends and family leave positive reviews for your product.
You can outspend your competitors, even for a period, on Ads
You don’t have any returns

Question 20: It is important to only list in-stock items on Amazon. Your account can be suspended for cancelling more than 2.5% of your total customer orders.

False
True

Question 21: What metric should you watch when you are only shipping items using the Fulfilment by Amazon program?

Inventory Performance Index
Late Shipment Rate
A – Z Claims

Question 22: Why should you avoid creating a duplicate account on Amazon Seller Central?

It can cause a delay in payments.
It is easy to mix up your duplicant accounts.
You don’t need to avoid creating duplicate accounts, it doesn’t matter.
It can cause you to fail verification and have both accounts suspended.

Question 23: How quickly do you need to answer buyer messages?

Within 12 hours
Within 36 hours
Within 24 hours
Within 72 hours

Question 24: True or false: Images, brand name and titles are the only content above the fold on mobile listings.

True
False

Question 25: True or false: Every seller can create their own listing for a product. It doesn’t matter if someone else is selling the same product or not.

False
True

Question 26: Why is it important to look for existing listings of a product you want to sell before creating a new listing?

Creating duplicate listings goes against Amazon’s Terms of Service
You’ll want to see what your competition is doing before creating your listing
To find out if you can use Amazon FBA for this product

Question 27: What is a flat file?

A document that you need to send to Amazon when using FBA.
A file that lists shipping costs for different amounts of your product
A CSV document formatted specifically for Amazon’s needs

Question 28: How many reviews does Robyn recommend before ramping up your advertising budgets?

1-3 reviews
5-10 reviews
10-15 reviews
50-75 reviews

Question 29: How long do you need to let most Amazon reports settle before making conclusions on your split test?

You don’t need to wait; Amazon reports are in real time.
Wait 48 hours.
Wait 24 hours.
Wait 12 hours.

Question 30: Why does a listing in a variation rank better organically than individual listings?

Products sold in a variation share their conversion history, which goes towards the cumulative sales ranking.
Variations are easier to A/B test.
Listings in a variation appear as boosted listings.

Question 31: True or false: You cannot offer a product or a discounted product in exchange for a review.

False
True

Question 32: Which program opens up access to new ad placements like Sponsored Brand Ads and A+ content on your listings?

Brand Registry
Subscribe & Save
Amazon Business

Question 33: Why would Amazon remove your offering, or even your product, from the platform?

If your product isn’t selling
If they identify your product is going to be potentially connected to a negative experience
If you aren’t making any money from your offering
If too many sellers are selling the same product