Amazon Ads Advanced Retail Certification Exam Answers

Clear My Certification February 21, 2024 Amazon Leave a comment 81 Views

“Amazon Ads Advanced Retail” likely refers to advanced advertising strategies tailored specifically for retailers on Amazon’s platform. Here are some advanced tactics and considerations for retailers looking to optimize their advertising efforts on Amazon:

Advanced Targeting Options:
- Utilize advanced targeting features such as behavioral targeting, lookalike audiences, and retargeting to reach specific customer segments.
- Leverage Amazon’s rich data to target shoppers based on their purchase history, browsing behavior, and demographics.
Sponsored Products Optimization:
- Implement advanced bidding strategies such as dynamic bidding and bid modifiers to adjust bids based on factors like placement, device, and time of day.
- Use advanced keyword research tools to identify long-tail keywords and niche opportunities for Sponsored Products campaigns.
Sponsored Brands Strategy:
- Develop comprehensive Sponsored Brands campaigns that showcase a range of products and reinforce your brand identity.
- Utilize headline search ads to drive brand awareness and capture shoppers’ attention at the top of search results pages.
Sponsored Display Tactics:
- Leverage Sponsored Display ads to retarget shoppers who have viewed your products or visited your store.
- Utilize audience segmentation to target shoppers who are in-market for specific product categories or have shown interest in similar products.
Amazon DSP Integration:
- Utilize Amazon DSP (Demand-Side Platform) to execute advanced programmatic advertising campaigns across Amazon’s owned properties and third-party websites.
- Leverage Amazon DSP’s advanced targeting capabilities to reach shoppers both on and off Amazon’s platform with highly personalized ads.
Product Detail Page Optimization:
- Optimize your product detail pages to maximize conversion rates and improve ad performance.
- Utilize A+ Content, Enhanced Brand Content (EBC), and video content to provide shoppers with a rich and engaging shopping experience.
Advanced Analytics and Reporting:
- Dive deep into campaign performance metrics to understand the impact of your advertising efforts on key performance indicators such as sales, ROI, and customer acquisition.
- Utilize advanced analytics tools to measure the incremental lift in sales attributed to your advertising campaigns.
Seasonal and Promotional Campaigns:
- Plan and execute seasonal campaigns and promotional events to capitalize on peak shopping periods and drive increased sales.
- Utilize Amazon’s advertising solutions to amplify the reach and effectiveness of your seasonal promotions and deals.
Competitive Analysis and Benchmarking:
- Monitor competitors’ advertising strategies and benchmark your performance against industry benchmarks.
- Identify gaps and opportunities in the market to refine your advertising strategies and gain a competitive edge.
Continuous Optimization and Testing:
- Continuously test and optimize your advertising campaigns to improve performance over time.
- Experiment with different ad formats, targeting options, and creative assets to identify what resonates best with your target audience.

By implementing these advanced advertising strategies and tactics, retailers can enhance their visibility, drive sales, and maximize their return on investment on the Amazon platform.

Amazon Ads Advanced Retail Exam Quiz Answers

Question 1: Which of the following growth levers can only be used by brand owners who use Fulfillment by Amazon (FBA)?

Amazon Attribution
Virtual Bundles
Monthly Installments Program

Question 2: In order to create an Amazon Store, you must navigate to the ________.

Seller University
Advertising console
Ad Solutions page

Question 3: Which of the following metrics within Brand Metrics quantifies the amount of orders your brand has generated relative to your most comparable peers?

Shopper engagement index
Purchase index
Consideration index

Question 4: ____ is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.

Brand Metrics
Amazon Brand Analytics
Amazon Marketing Cloud

Question 5: Which of the following statements about Amazon Stores is true?

Amazon Stores offer a standard look and feel to help drive customer satisfaction.
Amazon Stores are only discovered by customers who are actively searching for your brand.
Amazon Stores allow selling partners to highlight their full catalog of products, including best sellers and the latest deals.

Question 6: Banner images should be used to show your products in use as well as highlight your brand logo.

True
False

Question 7: What is the maximum amount of time a Prime exclusive discount can run for?

2 weeks
4 weeks
1 week

Question 8: Which of the following Amazon Ads solutions appear in multiple locations both on and off Amazon.com?

Sponsored Products
Sponsored Display
Sponsored Brands

Question 9: Arnav is an Amazon.com seller who wishes to offer a discount on eligible products when customers opt-in for auto-repeat delivery. What Amazon growth lever can Arnav leverage to achieve this?

Subscribe & Save
Virtual Bundles
Monthly Installments Program

Question 10: Organique is a beauty company who has reviewed the search query performance dashboard, and identified their brand share for clicks is low. Which of the following actions can they take to help drive clicks?

Offer Subscribe & Save on eligible products to help increase customer loyalty.
Conduct A/B tests with product listings to identify optimization opportunities.
Test different pricing strategies to see which price maximizes purchases.

Question 11: Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?

It enables you to track the performance of your advertising campaigns and measure their effectiveness.
It offers comprehensive data on your competitors’ marketing strategies and customer engagement.
It provides insights into a breakdown of your sales using various customer categories.

Question 12: Which type of virtual bundle contains one or more components that cannot be purchased individually?

Exclusive bundles
Customizable bundles
Value bundles

Question 13: Which type of product badge can help make browsing easier for customers by highlighting product recommendations and is based on a number of factors such as ratings, pricing, and availability?

Amazon’s Choice badge
Best Seller badge
New Release badge

Question 14: Márcia is looking to optimize their product listing through enhancing their A+ Content. Which of the following best practices could help improve their content?

Increase the product price to stay comptetative
Use text fields—rather than embedding text in images
Obtain more five-star rated reviews

Question 15: The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper’s engagement in the prior 12 months.

True
False

Question 16: Amazon.com sellers must be registered as a professional seller, with at least five seller feedback ratings per month, and an overall rating of 3.5 stars or higher to offer Deals.

False
True

Question 17: Nutrition Co. wants to use influencers to promote products from their Amazon Store. Which type of promotional offering is best for Nutrition Co. to use?

A price discounts
A Lightning Deal
A social media promo code

Question 18: How can a selling partner apply a product badge to their product listings?

Selling partners cannot apply product badges, they are automatically applied by Amazon.
Selling partners can add this feature when creating their product listing.
Selling partners must submit an application through Seller Central.

Question 19: Amazon Retail Analytics is a set of dashboards that lets vendors analyze sales and operational data, such as revenue and inventory levels.

True
False

Question 20: What can Amazon Attribution help brands achieve?

Identify which channels are most effectively and efficiently driving value for your business on Amazon.com.
Understand which of the audiences you’re engaging with on Amazon.com are contributing to a majority of your sales.
Use A/B tests to optimize your product detail pages and ensure your they meet the eligibility requirements for product badges.

Question 21: Which of the following metrics are included on the top search terms report?

Order units
Repeat customer count
Conversion share

Question 22: Which of the following is the best example of an optimized title on a product detail page?

Lip Scrub with Lavender
8 fl oz- Organique Soothing Lip Balm
Organique – Exfoliating Lip Scrub – Lavender, 8 fl oz

Question 23: Diego wishes to review the ordered revenue metric to identify the best-selling products that contribute to their Amazon.com sales. Which of the following reports or dashboards can Diego use to find these insights?

Traffic
Sales
Forecasting

Question 24: Kitchen Smart has just released a new suite of products and wants to drive customer awareness. Which Amazon program can Kitchen Smart leverage to generate more reviews to help meet their goal?

Amazon Vine
Amazon Voice
Amazon Today

Question 25: Amazon Brand Analytics is available to all registered brands on Seller Central and Vendor Central.

False
True

Question 26: To offer a Prime exclusive discount, the discounted price must beat the lowest customer bought price for the product in the past 30 days.

False
True

Question 27: Which of the following tools in the Amazon Global Selling program helps sellers get paid in their local currency?

Global Selling Tool
Currency Convertor
Build International Listings tool

Question 28: Which of the following reports allow vendors to analyze projected demand for their products which can be used for production and inventory planning purposes?

Sales
Forecasting
Net Pure Product Margin

Question 29: Which of the following criteria is a factor Amazon uses to choose the Featured Offer?

Customer reach and impressions
Seller review count
Seller fulfillment method

Question 30: When running a Demographics report, brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis.

True
False

Question 31: Which of the following tools allows advertisers and partners to programmatically manage campaign planning, creative asset development, and advertising optimization?

Amazon Ads API
Amazon Brand Registry
Selling Partner API

Question 32: Basic A+ Content includes which of the following attributes?

A maximum of 7 modules per product detail page
12 module options comprising of text and images
Desktop, tablet, and mobile optimization

Question 33: How can selling partners use A+ Content to help improve retail readiness?

By using the uncustomized A+ Content template to drive consistency across your Store.
By embedding text in images to improve your visibility in search results.
By use comparison tables to highlight features across your product line.

Question 34: What type of content is created once for all product detail pages that a brand owns and is meant to complement A+ Content?

Basic A+ Content
Brand Story Content
Premium A+ Content

Question 35: When using Amazon Posts, it is unnecessary for you to specify where your posts should be displayed, as they will automatically be placed based on relevance and shopping engagement.

False
True

Question 36: Which of the following considerations should be taken into account when selling in a new marketplace through an Amazon store?

Local advertising strategies
Product packaging and branding
Taxes and regulations

Question 37: Which of the following is criteria for Professional Sellers to become eligible for the Featured Offer?

Selling items in new condition
Having 15 or more reviews
Having video content on all product detail pages

Question 38: Iris is an Amazon.com seller who sells refurbished cameras and televisions. They want to offer a Coupon to help drive product awareness during the holidays, but when they go to set up the Coupon, they get a notice that they are unable to offer this type of promotional offering. Which of the following reasons is why Iris is unable to offer Coupons to their customers?

Coupons can’t be offered during holiday seasons.
Certified refurbished (renewed) products are ineligible for Coupons.
Only vendors are allowed to offer Coupons.

Question 39: Zhang is a seller on Amazon.com who is using the Brand Follow feature for their Amazon Store. How can Zhang benefit from utilizing the Brand Follow feature?

Zhang can help customers stay up to date with their brand by highlighting deals and trending products.
Zhang can gain custom insights for their Amazon.com customers.
Zhang can give exclusive discounts for their brand only to participants of Brand Follow.

Question 40: Accent Athletics recently started using Amazon Live, how can they use this tool to further engage with customers?

By sponsoring Amazon Influencer livestreams that are produced by top influencers.
By running Sponsored Products campaigns to help drive more product detail page views.
By creating product bundles to feature in future livestreams.

Question 41: What does the repeat purchase behavior report primarily focus on?

Tracking the performance and effectiveness of marketing campaigns in driving repeat purchases.
Customer satisfaction and feedback regarding the product quality and overall shopping experience.
Analyzing customer retention and repeat purchase patterns.

Question 42: Where are Lightning Deals displayed?

On the top of the product detail page.
On the Today’s Deals page.
As a badge on the product image.

Question 43: Which of the following dashboards can help a vendor to discover any profitability issues due to market pricing or other factors that would impact their Featured Offer?

Traffic
Forecasting
Net Pure Product Margin

Question 44: Kitchen Smart is an Amazon.com seller that wishes to run a promotional offering to help get customers to purchase complementary items together and get rid of some surplus inventory. Which type of promotional offering would be best for Kitchen Smart to run?

A coupon
A buy one get one promotion
A social media promo

Question 45: How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?

By monitoring competitor ad campaigns and adjusting ad placements accordingly.
By targeting lower competition keywords and adding them to product listing titles and descriptions.
By analyzing customer reviews and feedback for product improvement opportunities.

Question 46: What insights can you access on the Amazon Retail Analytics inventory report?

Glance views, vendor confirmation rate, and probability levels.
Sell through rate, unhealthy inventory cost, and ultra-fast track rate.
Net pure product margin, ordered revenue, and shipped units.

Question 47: Which of the following types of promotional offerings can help drive sales by offerings limited-time savings?

Promotions
Deals
Coupons

Question 48: Only vendors invited by Amazon.com are eligible to create Coupons for customers.

False
True

Question 49: When you participate in different promotional events, you can incorporate elements unique to local events in your listings based on the events’ characteristics.

True
False

Question 50: Which of the following is required for Amazon.com vendors to be eligible to offer Deals?

They must have a 4-star average customer review rating.
They must have A+ Premium content on all their product detail pages.
They must meet a projected customer demand threshold.

Question 51: Vendors can set up international selling on their own on Vendor Central under the Global Selling tab.

False
True

Question 52: What does the awareness index within Brand Metrics measure?

The predictive size of the audience aware of your brand relative to your most comparable peers.
The volume of shoppers who have searched for your brand or products, but did not engage further with your brand in the selected category.
The number of products appearing on the Amazon.com discovery page after shoppers search with a query.

Question 53: Sponsored Display ads will keep running if your products are no longer available to purchase or are no longer the Featured Offer.

True
False

Question 54: When is a Coupon considered redeemed by customers?

When the purchase is complete with the clipped Coupon applied.
After the Coupon code is used at checkout.
As soon as the Coupon is clipped by customers.

Question 55: When creating an Amazon Store, a dedicated URL is created for your brand.

False
True

Question 56: Kitchen Smart wants to highlight a new, non-stick pan in a high-energy, engaging, video format. Which of the following programs should they consider using?

Amazon Live
Product Opportunity Explorer
Amazon Vine

Question 57: Which metric can you find on the Amazon Retail Analytics traffic dashboard?

The total number of views the product detail page receives, when a vendor is the featured seller.
The total number of stock units in Amazon fulfillment centers that is in sellable condition.
The estimated stock necessary to satisfy customer demand.

Question 58: Which advertising and analytics measurement solution helps gives marketers insights into how non-Amazon marketing channels perform on Amazon.com?

Brand Metrics
Amazon Retail Analytics
Amazon Attribution

Question 59: Kitchen Smart is a kitchen appliance company who wants to launch a new product. Which tool can they use to help identify unmet audience demand and create a new product to fit current audience needs?

Product Opportunity Explorer
Brand Follow
Mangage Your Experiments

Question 60: Which type of Deal requires the product to be selected by the Amazon Deals team and cannot be created by a selling partner?

7-Day Deals
Best Deals
Top Deals

Question 61: What does the click rate (CTR) on the search catalog performance dashboard include?

The percentage of clicks to impressions for products originated from the search results page.
The percentage of purchases to clicks for products originated from the search results page.
The total number of product clicks or glance views that originated from the search results page.

Question 62: Which of the following tools offers customers a way to personalize their shopping experience on Amazon.com, by elevating placements of products and content from brands they follow?

Brand Follow
Stores
Amazon Brand Registry

Question 63: Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?

Repeat purchase behavior
Search catalog performance
Top search terms

Question 64: How can the insights from the market basket analysis report be used to help increase basket size?

By suggesting products to offer promotions on.
By recommending products to discontinue.
By identifying products to offer in virtual bundles.

Question 65: Jack and Jill are a clothing company running a Sponsored Brands campaign. Midway through the campaign their Featured Offer status changes and they are no longer the Featured Offer. How will Jack and Jill’s campaign be affected

The campaign will switch to a product listing where you are the Featured Offer.
The campaign will continue to deliver impressions.
The entire campaign with stop.

Question 66: The only way for Amazon.com sellers to be eligible to offer Promotions, is to be enrolled in Amazon Brand Registry.

False
True

Question 67: An optimized primary image on a product detail page has an all-white background, with the product filling at least 80% of the image area, and no text on the image.

False
True

Question 68: Which of the following Promotion types list the original price, the sale price, and the amount saved on the product detail page?

Buy one get one promotion
Price or percentage discounts
Social media promo codes

Question 69: What does an active Amazon.com selling partner need to do to participate in Prime Day?

Have products for sale on Amazon.com.
Opt-in to participate on their product detail page.
Submit a form in Seller Central.

Question 70: Organique is running a Sponsored Products campaign for multiple products. Mid-campaign, their most popular product sells out and is now out of stock. How will Organique’s ad be affected?

The campaign will keep running but the product will show out of stock to customers.
The visibility of just that product will automatically pause.
The entire campaign will automatically pause.

Question 71: What can Amazon.com sellers and vendors use to gain valuable information about their sales and customers behavior?

Amazon reporting tool
Amazon metrics tool
Amazon retail insight tools

Question 72: When considering to expand globally through an Amazon marketplace, why is proficiency in the local language necessary?

To complete legal documents
To provide customer support
To negotiate shipping fees

Question 73: Paulo is an Amazon.com vendor who wants to programmatically access their retail information on listings, orders, payments, and reports as they scale. Which API would be appropriate for Paulo to use?

Amazon Retail API API
Selling Partner API
Amazon Ads API

Question 74: In order for an Amazon.com brand owner to use the Subscribe & Save feature, they must use Fulfillment by Amazon (FBA) and their account must be in good standing.

False
True

Question 75: All selling partners can offer Subscribe & Save discounts, regardless of account standing.

False
True

Question 76: How many global marketplaces does the Amazon store operate in?

Question 77: Products selected for promotional offerings should be top-performing and already have a large number of positive reviews, good conversion rate, and a high ranking.

True
False

Question 78: Jane is an author who sells her books on Amazon.com. Jane wants to run a Promotion but realizes she is unable to. Which of the following reasons is prohibiting Jane from running a Promotion?

Books are a restricted category for Promotions.
Jane is considered a vendor and can’t run Promotions.
Jane must be invited by Amazon.com to run Promotions.

Question 79: Which type of Deal runs for a full day and often offers a larger discount on a higher price point item?

Best Deals
Top Deals
Lightning Deals

Question 80: Which Deal type has the shortest offer run period?

Best Deals
Top Deals
Lightning Deals

Question 81: Which of the following requirements must be met in order for Amazon.com vendors to offer a Promotion?

The Promotion must be for a product with at least 20 reviews.
The Promotion must be for a parent ASIN.
The Promotion must offer the lowest price for the product on Amazon.com.

Question 82: Mary is a vendor who wants to make sure their product listing is eligible for the Featured Offer. They’ve checked stock availability, compliance documents, and pricing. What is the last required criteria Mary should check to ensure they are eligible for the Featured Offer?

Minimum number of product reviews are met
Media impressions exceed the target threshold
Mandatory attributes are present on the product detail page

Question 83: Wang is editing the customizable section of their product detail page to include charts, image carousels, and videos. What type of content is this known as?

Basic A+ Content
Brand Story Content
Premium A+ Content

Question 84: How are fees charged to Amazon.com sellers when running a Lightning Deal?

They are charged a base merchandising fee that is a one-time flat cost.
They are charged for each Lighting Deal that is submitted and successfully runs.
They are charged a per-unit funding fee which is determined by the seller.

Question 85: Which of the following fees are required to be paid by selling partners and included in the total cost of running Coupons?