Getting Started With Google Analytics 360 Certification Exam Answers

Clear My Certification February 6, 2024 Google Leave a comment 93 Views

Getting started with Google Analytics 360 involves several steps to set up your account, configure tracking, and start collecting and analyzing data. Here’s a basic guide to help you get started:

Sign up for Google Analytics 360: Visit the Google Analytics website and sign up for a Google Analytics 360 account. Keep in mind that Google Analytics 360 is the premium version of Google Analytics and offers additional features and support compared to the free version.
Set up your account and properties: Once you’ve signed up, you’ll need to set up your account and properties. An account can have multiple properties, each representing a website, app, or other digital asset you want to track. Follow the prompts to create a new account and property.
Install the tracking code: After setting up your property, you’ll need to install the Google Analytics tracking code on your website or app. This code collects data about user interactions and sends it to Google Analytics for analysis. Follow the instructions provided by Google Analytics to install the tracking code correctly.
Configure goals and events: Goals and events allow you to track specific actions or interactions on your website or app, such as form submissions, button clicks, or downloads. Set up goals and events that align with your business objectives to track user engagement and conversions effectively.
Customize reporting: Google Analytics 360 offers a range of customization options to tailor your reporting dashboard to your specific needs. Explore the different reporting views, segments, and filters available to gain deeper insights into your data.
Integrate with other platforms: Google Analytics 360 integrates with various other Google products and third-party platforms to provide a comprehensive view of your digital marketing efforts. Consider integrating Google Analytics 360 with tools like Google Ads, Google Search Console, and Google BigQuery for enhanced reporting and analysis capabilities.
Set up data governance and permissions: Depending on the size and structure of your organization, you may need to set up data governance and permissions to control access to your Google Analytics 360 account and data. Define user roles and permissions to ensure that only authorized users can access and manage your analytics data.
Explore advanced features: Google Analytics 360 offers several advanced features, such as data-driven attribution, cross-device tracking, and custom data imports. Take the time to explore these features and determine how they can help you gain deeper insights into your audience and improve your marketing efforts.
Training and support: Google offers various resources, including documentation, tutorials, and training courses, to help you make the most of Google Analytics 360. Take advantage of these resources to learn more about the platform and enhance your analytics skills.

By following these steps, you can get started with Google Analytics 360 and begin leveraging its powerful features to analyze and optimize your digital marketing efforts effectively.

Getting Started With Google Analytics 360 Exam Quiz Answers

Question 1: Which of the following features are only available for Analytics 360 properties? (select three)

Roll-Up Reporting
Custom Tables
Custom Funnels
Custom Dimensions & Metrics

Question 2: Which feature is unique to Roll-Up Reporting Properties?

BigQuery Export
Source Properties report
Users Flow report
Audience Insights report

Question 3: Which features need to be configured within the views of your new Roll-Up Property? (select three)

Filters
Events
Exclude URL Query Parameters
Goals

Question 4: Which of the following statements about Custom Funnels are true? (select three)

Custom Funnels populate with historical data.
Custom Funnels can consist of any number of stages.
Custom Funnel stages can be based on pages or events.
A single stage can consist of multiple rules.

Question 5: In the custom funnel below, what was the percentage of users who left the funnel between stage 1 and stage 2?

94.88%
5.12%
26.78%
69.47%

Question 6: When does sampling occur in Analytics 360 reports?

When a report contains a high cardinality dimension
When a standard report contains more than six months of data
When an ad-hoc query exceeds the sampling threshold for sessions
When a standard report exceeds the sampling threshold for sessions

Question 7: What would indicate that your report has exceeded its row limit?

The report shows a message that it is not based on 100% of sessions
You see “(other)” as a row for the primary dimension in your report
You see “Unsampled Reports” as an available Export option
You are unable to show more than 5,000 rows in the user interface

Question 8: What is a key benefit of Custom Tables when compared to Unsampled Reports?

Custom Tables support ad-hoc analysis with reports in the Google Analytics user interface
Custom Tables enable you to pull more unsampled historical data
Custom Tables have higher row limits than Unsampled Reports
Custom Tables can be scheduled to run daily

Question 9: What is BigQuery?

Data Visualization Tool
Data Warehouse
Dynamic Optimization Tool
Data Transfer Service

Question 10: Which of the following are benefits of using BigQuery to analyze your Analytics 360 data? (select three)

You can access hit-level data
You can query unsampled user page paths
You can create fast, easy-to-share dashboards and charts
You can combine your Analytics 360 data with data from other sources

Question 11: What reporting objectives can be accomplished in BigQuery but not within the Google Analytics interface? (select two)

Analyzing and visualizing Source/Medium values for all website users.
Reporting on e-commerce transaction rates for each brand of your business.
Reporting on the amount of time between events occurring across multiple sessions.
Reporting on the unsampled pageview paths that users followed.

Question 12: What needs to be created before completing the BigQuery integration with Analytics 360?

Data Table
Google Drive
BigQuery API
Google Cloud Platform Project

Question 13: Using the BigQuery Export schema, which of the following fields are available in BigQuery?

Custom dimensions, landing page, hit number, client ID
Clicks, impressions, hit number, client ID
Custom channel groups, landing page, time on page
Custom dimensions, hit number, client ID

Question 14: Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)

The All Traffic > Source/Medium report does not include view-through sessions
The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)
The All-Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window
The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

Question 15: In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the “eye” icon represent in the display channel steps?

Click-through interaction
Display ad impression
Data-driven interaction
Offline ad interaction

Question 16: Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)

Ecommerce transactions and Goals from Google Analytics
Floodlight counters
Floodlight sales
Google Ads Conversions

Question 17: If your property is integrated with both Display & Video 360 and Campaign Manager and auto-tagging is enabled, what will be the source/medium for sessions from Display & Video 360?

dcm-dbm / cpm
dfa-dbm / cpm
dbm / cpm
dfa / cpm

Question 18: A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report?

Click-Through Session
View-Through Session
A Click-Through Session and a View-Through Session
The session wouldn’t be reported in Campaign Manager > Campaigns report

Question 19: Which of the following are reasons you would expect discrepancies between Campaign Manager Clicks and Campaign Manager Click-Through Sessions in Google Analytics? (select three)

Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign.
It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties.
You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration.’
Clicks and sessions are recorded differently by different systems.

Question 20: Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?

Assisted Conversions
Time Lag
Path Length
Behavior Flow

Question 21: Once integrated with Campaign Manager, where can you use Campaign Manager dimensions within Google Analytics? (select three)

Custom Segments
Secondary Dimensions
Custom Reports
Custom Dimensions

Question 22: In the Acquisition > Google Marketing Platform > Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with Campaign Manager impressions and clicks?

Site Usage
Clicks
Floodlight
Ecommerce

Question 23: Which of the following are benefits of using auto-tagging with your Campaign Manager integration? (select three)

Provides additional advertising dimensions
Removes risk of manual tagging errors
Removes the need to maintain manual tags
Increases data freshness

Question 24: If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics?

Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration
Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration
Enable the Campaign Manager reporting integration
Disable Cost Data in the Campaign Manager integration.

Question 25: Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360?

Paid Search
Referral
Display
Direct

Question 26: Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics 360?

In the left-hand navigation menu under “Customization”
In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform”
In the Admin area under “Product Linking”
From the Account selector, select “Display & Video 360”

Question 27: Which of the following can you use within a single Custom Report? (select two)

The dimensions Landing Page and DV360 Advertiser (GA Model)
The dimensions Landing Page and DV360 Advertiser (CM Model)
The dimension Source/Medium and the metric DV360 Impressions
The dimension DV360 Creative Name (CM Model) and the metric Avg. Session Duration

Question 28: How can you create Audiences in Google Analytics based on Display & Video 360 dimensions? (select two)

Create an Audience from an existing segment
Go to Admin > Property > Audience Definitions
Create an Audience from a table filter on a Display & Video 360 report
Import an Audience from Display & Video 360 into Google Analytics

Question 29: Which of the following can be done with the Display & Video 360 integration? (select three)

Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site.
Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart.
Create a ‘similar audience’ remarketing list targeting users with click-through sessions from a specific Display & Video 360 Insertion Order.
Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for remarketing.

Question 30: Which of the following are benefits of the Search Ads 360 reporting integration? (select three)

Search Ads 360 dimensions available in segments
Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports
Additional reports for organic search engine traffic
A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform

Question 31: Auto-tagging will ensure that traffic from your Search Ads 360 ads is consistently included in which Default Channel Grouping?

Social
Display
Paid Search
Organic Search

Question 32: Which of the following are used to calculate ROAS? (select two)

Profit margins
Ad spends
Bid limits
Revenue

Question 33: If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two)