Microsoft Advertising Native & Display Certification Exam Answers

Clear My Certification February 14, 2024 Microsoft Leave a comment 63 Views

Microsoft Advertising offers various advertising solutions, including Native and Display advertising options, to help businesses reach their target audience effectively. Here’s a brief overview of each:

Native Advertising: Native advertising blends seamlessly into the content or design of the platform on which it appears, making it less intrusive and more engaging for users. Microsoft Advertising’s Native Ads are designed to match the look and feel of the website or app they’re displayed on, creating a more natural and integrated user experience. These ads can appear on Microsoft’s own properties, such as MSN, Outlook.com, and Microsoft Edge, as well as on partner sites and apps within the Microsoft Audience Network.
Display Advertising: Display advertising involves the placement of banner, image, or video ads on websites, apps, or social media platforms to increase brand visibility and drive user engagement. Microsoft Advertising offers various display ad formats, including banner ads, responsive ads, and video ads, allowing advertisers to showcase their products or services across a wide range of placements within the Microsoft Audience Network and partner sites.

Advertisers can use Microsoft Advertising’s targeting options, such as demographic targeting, interest targeting, remarketing, and contextual targeting, to reach their desired audience segments effectively. Additionally, robust reporting and analytics tools are available to measure the performance of Native and Display ad campaigns and optimize them for better results.

Overall, Microsoft Advertising’s Native and Display advertising solutions provide advertisers with versatile options to promote their businesses and connect with potential customers across Microsoft’s extensive network of websites, apps, and partner platforms.

Microsoft Advertising Native & Display Exam Quiz Answers

Question 1: What are the standard dimensions of a mid-page unit or rectangle ad?

90 x 728
250 x 300
300 x 250
728 x 90

Question 2: Which set of ad dimensions represent common standard interactive advertising bureau (IAB) ad specifications?

300 x 250
300 x 300
728 x 90
728 x 900

Question 3: Contoso Furniture is creating online video ads. What is the typical file type for video ads that they should use?

MP4
GIF
JPEG
PNG

Question 4: Contoso Investments are bidding for individual display impressions in an action. This is an example of which sales model?

Search advertising sales model
Programmatic sales model
Cost per thousand impressions sales model
Guaranteed sales model

Question 5: When is a customer removed from a dynamic remarketing list?

When the customer searches for the product.
When a customer views the product page.
When the customer adds the product to their shopping cart.
When a customer purchases the product.

Question 6: A publisher is a source of display advertising inventory.

True
False

Question 7: When expanding search campaigns to the Microsoft Audience Network, ad copy will be generated using approved search text ads.

True
False

Question 8: Which parameters are required in universal event tracking for dynamic remarketing in audience ads?

Product name
Product ID
Page type
Page name

Question 9: What are the recommended minimum image dimensions for Microsoft Audience Ads images?

1200 x 628
628 x 1200
300 x 250
250 x 300

Question 10: Which statement best describes an ad impression?

A single view of an ad by one individual.
A single time a user arrives on a landing page after clicking an ad.
A single click of an ad by one individual.
A single time a webpage loads.

Question 11: Which of the following are components of ad unit specifications?

Ad dimensions
Ad text
Maximum weight
Aspect ratio

Question 12: Which of the following are best practices when setting up your campaign?

Each campaign represents a specific audience you are targeting.
Add 3 – 5 images per ad group.
Start with low bids and low daily budgets.
Limit site and device exclusion at launch, and optimize after based on key performance indicators.

Question 13: Which of the following can you apply to your Microsoft Audience Network campaign?

Dynamic text insertion
Sitelink extensions
Ad customizers
Remarketing lists

Question 14: The Microsoft Audience Network has a partnership with Shutterstock to make images available for advertisers that do or do not have their own assets to use for their ads.

True
False

Question 15: The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model? Select all that apply.

Individual impressions are sold through real-time bidding.
It is sold through an agreement, contract, or insertion order.
Clients can choose the specific context or location.
Packages are pre-sold and quaranteed.

Question 16: How many types of Dynamic Remarketing lists are available to an advertiser?

1 List
3 Lists
5 Lists
10 Lists

Question 17: Tailspin Toys are creating their first Microsoft Audience Network campaign. What is the minimum number of images they will need in order to do this?

1 Image
2 Images
3 Images
5 Images

Question 18: A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting. Select all available LinkedIn targets. Select all that apply.

Tenure
Job function
Company
Industry

Question 19: In the programmatic method of selling display advertising, which statements describe pricing? Select all that apply.

A set number of impressions is pre-sold.
It is sold automatically through a digital marketplace.
Each impression can vary in price.
It takes place through an auction.

Question 20: When using the Facebook Import tool, you can import multiple campaigns at a time.

True
False

Question 21: Where can you use the Facebook Import tool?

Only in the United States and Canada
Only in the United States
Countries where Microsoft Audience campaigns are available
All countries globally

Question 22: In dynamic remarketing, which of the following statements are true regarding past buyers lists? Select all that apply.

They require customized universal event tracking set up correctly for that product
They ensure ads for that product are shown again to the buyer
They are refreshed within minutes
They have past buyers automatically added

Question 23: Contoso Furniture is running an online campaign with video ads and paying on a cCPV basis. What does “cCPV” stand for?

Cost-per completed visit
Cost-per completed view
Clicks-per completed view
Clicks-per completed visit

Question 24: Frank is creating a shopping feed-based audience campaign for his online store, Frank’s Tools. After selecting ‘Create Campaign’ in the Microsoft Advertising User Interface, what should Frank select next?

Visits to my business location
Sell products from your catalog
Conversions in my website
Visits to my website

Question 25: Which signals are used to anchor relevancy for search campaigns expanded to the Microsoft Audience Network? Select all that apply.

User’s credit card information
Demographics
Keywords
Purchases

Question 26: What are common display advertising key performance indicators? Select all that apply.

Query share
Click-through rate
Number of impressions delivered
Number search engine result page loads

Question 27: Which of the following are forms of display advertising? Select all that apply.

Expanded text ads
Video ads
Display ads
Native ads

Question 28: Microsoft Audience Network brand-safe sites include MSN, Outlook.com and Microsoft.com.

True
False

Question 29: Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?

Goal type
Goal category
Campaign type
Ad distribution

Question 30: What is the aspect ratio of an ad?

The ratio of width to height
The ratio of light to dark
The ratio of height to width
The ratio of dark to light

Question 31: What content is disallowed in the Microsoft Audience Network creative acceptance policy but allowed in the Search policy? Select all that apply.

Penny stocks
Pharmaceuticals
Surveillance
Insurance

Question 32: What are the ways in which you can add images to your ads that are extended to the Microsoft Audience Network through your search campaigns? Select all that apply.

Auto-retrieval via the Internet
Image extensions
Auto-retrieval via your website
Shutterstock

Question 33: Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign? Select all that apply.

Build a keyword list.
Identify their key success metrics.
Gather their campaign images.
Evaluate their bidding strategy.

Question 34: On the Microsoft Audience Network, which products do not require age targeting?

Alcohol
Gambling
Tattoos and body piercing
Fitness products

Question 35: Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does “CPA” stand for?

Cost per ad
Cost per action
Cost per analysis
Cost per audience

Question 36: In which of the following places are display ads shown? Select all that apply.

Social media websites
Mobile apps
The ‘mainline’ of search engine results pages
News websites

Question 37: Microsoft Audience Network Campaign performance data can be viewed by day and hour in the ad schedule tab in the Microsoft Advertising Ul.

True
False

Question 38: Marco is interested in tracking when people who were shown an ad and didn’t click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?

The dimensions tab
Segment functionality
View through conversions
Publisher website report

Question 39: Which of the following are display advertising metrics? Select all that apply.

Cost per action
Cost per page
Conversion rate
Cost per click

Question 40: Which of the following is a way to gather images for your Microsoft Audience Network campaign?

Remarketing lists
Shopping campaigns
Universal event tracking tags
Expanded text ads

Question 41: Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they’re performing across a variety of devices. For which devices can they pull this performance data? Select all that apply.

Smart TVs
Smartphones
Tablets
Desktops

Question 42: Why is display advertising effective? Select all that apply.

You only ever pay when someone clicks on your ad.
It is a text-only format.
It builds brand awareness.
It drives conversions.

Question 43: When extending a search campaign to the Microsoft Audience Network, what is the maximum audience ads negative bid adjustment?

-90%
-10%
-100%
-50%

Question 44: In which pricing model does an advertiser pay for every thousand impressions?

Cost per view
Cost per mille
Cost per acquisition
Cost per click

Question 45: With Microsoft Advertising, you can use dynamic remarketing for which of the following? Select all that apply.

Without customizing the standard universal event tracking tag
For search campaigns
Without a Microsoft Merchant Center Store
For Microsoft Audience Network campaigns

Question 46: Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?

1 – 14 days
1 – 60 days
1 – 90 days
1 – 180 days

Question 47: Contoso Cameras wants to run image-based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com. Which ad solution from Microsoft Advertising should Contoso Cameras use?

Product ads with Microsoft Shopping
Flyer extensions
Dynamic Search Ads
Microsoft Audience Network Audience Ads

Question 48: Contoso Fitness Company’s new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this? Select all that apply.

In Change History in the Microsoft Advertising User Interface
In Settings in the Microsoft Advertising User Interface
Through the Reporting tab
Directly in the Microsoft Advertising User Interface in the campaign grid

Question 49: Contoso Fresh Food is running a Microsoft Audience Network campaign. When you click on one of their ads, where are you redirected?

A Bing search engine result page
Sponsored articles
Sponsored content
Contoso Fresh Food’s website

Question 50: Online video ads are not classified as display advertising.

True
False

Question 51: Which buying models are used in the Microsoft Audience Network? Select all that apply.

Cost per thousand impressions
Cost per click
Cost per view (Video)
Cost per acquisition

Question 52: In the programmatic method of selling display advertising, how is pricing set?

The price of each impression can vary significantly in a real time bidding auction.
The price of each impression is guaranteed before the campaign.
The price of each impression is fixed and agreed upon.
The price of each impression remains constant throughout the campaign.

Question 53: You can obtain images for your Microsoft Audience Network campaigns using which resources? Select all that apply.

TikTok import
Shutterstock images
Getty images
Google Import

Question 54: Nick is logged into the Microsoft Advertising User Interface and wants to import his campaigns from Facebook into the Microsoft Audience Network. What is the correct order in which these steps need to be taken to complete the import? Organize the options in the correct order.

Access the Import Tab in the Microsoft Advertising User Interface
Select ‘Import from Facebook Ads’
Sign in to your Facebook account
Select your Facebook account

Question 55: Microsoft Audience Network offers a detailed publisher report showing every domain driving traffic to your campaigns.

True
False

Question 56: Denise is running dynamic remarketing campaigns on the Microsoft Audience Network. She can also use this feature for her search campaigns.

True
False

Question 57: A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?

Ads showing socks from the shoe company are shown to the customer.
Ads featuring the same pair of running shoes are shown to the customer.
Ads showing shoes from a competitor are shown to the customer.
Ads featuring similar running shoes are shown to the customer.

Question 58: Which of the following statements are true of view through conversions? Select al that apply.

It is a powerful way to understand ad performance.
It can help understand platform performance vs. other publishers.
It is based upon viewing an ad and a conversion happening later.
It is a conversion that happens after a user clicks on an ad.

Question 59: In the direct or guaranteed method of selling display advertising, how is pricing set?

The price varies by impression.
The price is fixed and agreed upon.
The price is set in an auction.
The price is set in real time.

Question 60: Why is the Microsoft Audience Network brand safe? Select all that apply.

All ads follow strict Microsoft editorial guidelines.
Ads serve alongside user generated content.
Integral Ad Science (IAS) protection is layered on.
There is full site transparency and opt-out functionality.

Question 61: What does vCPM stand for?

Volume cost per mille
Viewable cost per mille
Volume cost per million
Viewable cost per million

Question 62: What are the primary lengths, or durations, of video ads? Select all that apply.

6 seconds
15 seconds
30 seconds
60 seconds

Question 63: Amanda is applying targeting to her Microsoft Audience Network campaign. Which types of bidding are available? Select al that apply.

Cost per acquisition bidding
Target and bid
Bid only
Bidding by name and email address

Question 64: Claudine wants to import campaigns from Facebook into the Microsoft Audience Network. Which targets can be imported using the Facebook Import tool? Select all that apply.

Gender
Location
Audience lists
Age

Question 65: Monica wants to view the performance of her Microsoft Audience Network campaiqns. What are ways in which Monica can do this? Select al that apply.

In the Ul campaign/ad group table grid
In the keyword planner
Reports in the reports tab
On Microsoft.com

Question 66: Which of the following brand safe sites are included in the Microsoft Audience Network? Select all that apply.

Outlook.com
MSN
Microsoft Edge
Microsoft.com

Question 67: Meredith is creating a Microsoft Audience Network campaign and is selecting images. Which of the following statements are Microsoft Audience Network image requirements that Meredith must adhere to? Select all that apply.

The accepted file types are JPG, PNG, or GIF.
The text must be both embedded in and overlays the image.
The image must be high resolution.
The image must adhere to the Microsoft Audience Network policy.

Question 68: To get started with the Microsoft Audience Network, Contoso Snacks will need a minimum of 3 images: a 1200 x 628, a 300 x 250, and a 728 x 90.

True
False

Question 69: Anica is using Dynamic Remarketing and wants to treat product viewers and cart abandoners differently. Anica can use different bid modifiers for each of these audiences.

True
False

Question 70: Contoso Cars run search campaigns that they want to extend to the Microsoft Audience Network. They will need to create new campaigns to do this.