Twitter for Creatives Certification Exam Answers

Clear My Certification April 25, 2024 X Certification Leave a comment 76 Views

Twitter can be a goldmine for creatives looking to expand their reach, connect with like-minded individuals, and showcase their work. Here’s how to make the most of it:

Craft an Engaging Profile: Your Twitter profile is your digital business card. Use a high-quality profile picture, an attention-grabbing header image, and a compelling bio that succinctly describes what you do and what sets you apart.
Share Your Work Regularly: Twitter moves fast, so it’s essential to keep your feed active. Share your creations, whether they’re sketches, paintings, designs, music, or any other form of artistic expression. Don’t be afraid to show your process or share insights into your creative journey.
Use Visuals to Captivate: Tweets with images or videos tend to perform better than text-only tweets. Accompany your tweets with visuals that showcase your work in the best light possible. Experiment with different types of media to see what resonates most with your audience.
Engage with Your Audience: Twitter is a two-way street. Take the time to respond to comments, retweet content you enjoy, and engage in conversations with your followers and fellow creatives. Building genuine relationships on the platform can lead to valuable collaborations and opportunities.
Utilize Hashtags Strategically: Hashtags are powerful tools for increasing the discoverability of your tweets. Research relevant hashtags in your niche and incorporate them into your tweets to reach a broader audience. However, avoid overusing hashtags, as it can make your tweets look spammy.
Participate in Twitter Chats and Trends: Joining Twitter chats related to your creative field or participating in trending topics can help you connect with new people and gain exposure. Look for relevant chats or trends to join and contribute your insights and expertise.
Share Behind-the-Scenes Content: People love getting a peek behind the curtain. Share behind-the-scenes glimpses of your creative process, whether it’s a sneak peek of your workspace, a time-lapse video of your work in progress, or anecdotes about your inspirations and challenges.
Promote Your Projects and Events: Use Twitter to announce and promote your latest projects, exhibitions, collaborations, or events. Pin important tweets to the top of your profile to ensure they’re easily accessible to anyone visiting your profile.
Network with Other Creatives: Twitter is a fantastic platform for connecting with other creatives in your industry or niche. Follow and engage with artists, designers, musicians, writers, and other creatives whose work you admire. Building relationships with peers can lead to collaborations, support, and new opportunities.
Stay Authentic and Consistent: Ultimately, authenticity is key on Twitter. Stay true to yourself and your creative vision, and consistently share content that reflects your unique voice and style. Building a genuine presence on the platform will attract followers who resonate with your work and values.

By leveraging Twitter effectively, creatives can amplify their online presence, forge meaningful connections, and showcase their talents to a global audience.

Twitter for Creatives Certification Exam Answers

Question 1: What is media innovation?

developing groundbreaking technological tools
finding new and interesting ways of doing things, and finding a solution that matches a need
being the first to integrate the latest technological developments into your campaign

Question 2: Among the case studies we reviewed, what brand challenged Twitter users to an interactive “scroll race?”:

Glade
Burger King
Adidas UK
Mountain Dew

Question 3: API Marketing Partners assist with the following goals: (select all that apply)

audience targeting
campaign management
advertising analytics
creative ad experiences
brand voice conception
drafting inspirational content

Question 4: What are the essential elements of effective brand voices? (select three)

conversational
wit
real-time
authenticity
emojis

Question 5: Your campaign goal is customizing video at scale. Which of the following choices is the most likely API solution?

digital carting for CPG
branding: custom mobile landing pages
video personalization
lead capture: custom mobile landing pages

Question 6: In our case study, PedidosYa worked with an API Partner to develop a highly targeted campaign using:

Carousel Cards
Video Ads
Twitter Audience Platform
Animated GIFs

Question 7: A distinct brand voice allows your brand to: (select all that apply)

speak with personality
connect with culture
offer discounts
generate and join conversations

Question 8: The best time to bring the in-house audience insight team into a campaign is:

simultaneously with the campaign launch
at the conclusion of the campaign
before the brand initiative kicks off
after the brand initiative kicks off

Question 9: What percentage of users rate Twitter “good” or “great” for brand interaction?

37%
49%
71%
nearly 100%

Question 10: Which of the following are components of the OUI Framework? (select all that apply)

Initiate
Obtain
Ideate
Observe
Utilize
Understand

Question 11: In Activision’s case study, the backbone of their successful Warzone campaign was:

it was the first brand to gamify Twitter
its video content had an unusually high production value
its ability to deliver a personalized report to every player in a matter of seconds

Question 12: The attitudes, tone, and substance of your brand’s content should be:

sassy but relatable
reflective of everything your brand stands for
in line with the latest trends

Question 13: When defining your brand voice, first consider the brand’s:

goals, plan, and results
Vision, Mission, Values
origin, journey, and destination

Question 14: Leading brands are more likely to evoke an emotional response in their audiences by a factor of:

Question 15: In our case study, no name’s brand voice stands out because of its:

witty, deadpan style
optimistic, cheerful style
eloquent, elevated style

Question 16: Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?

61%
41%
>99%
<1%
81%

Question 17: What are the two key use cases for when brands should always activate on Twitter? (select two)

launching something new
selecting the right hashtags
ensuring your replies contain GIFs
connecting with what’s happening

Question 18: Which element of a creative campaign should be developed first?

the technology
the insights-based creative idea
the data

Question 19: When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)

message association
purchase intent
brand awareness
brand preference

Question 20: Twitter Advanced Search allows you to:

search, segment, and filter Twitter’s Tweets and profiles
protect your brand by participating in conversations anonymously
find an API Partner to meet your campaign’s technological needs

Question 21: A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be:

65%
73%
58%
44%

Question 22: For more customized research or analysis that gives you a deeper understanding of how Twitter users really think and feel, consider working with:

other Twitter users
Twitter’s in-house audience insight team
an independent consultant

Question 23: Launches typically fall into the following categories: (select all that apply)

new messaging
new products or features
new branding
new company leadership

Question 24: In our case study, no name’s Twitter handle isn’t a typical marketing channel primarily because it is a destination for:

reliable information and breaking news
the best deals and promotions of their products
entertainment and conversation

Question 25: According to a Bain study of global brands, marketers that hit their launch KPIs were more likely to include Twitter in their launch mix by what factor?