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Make Search Work for You Quiz Answers – Google Fundamentals of Digital Marketing

Make it Easy for People to Find a Business on the Web Quiz Answers – Google Fundamentals of Digital Marketing

Module 7: Make Search Work for You Quiz Answers – Google Fundamentals of Digital Marketing

  • How to Send Stuff Back
  • [Company Name’s] Return Policy
  • Return Policy
  • Company Policies
  • Keep linking to them until they link to you
  • Send them emails until they link to you
  • Building relationships with similar sites
  • Use as many relevant keywords on the page you’d like them to link to
  • Products and delivery details in the correct currency
  • Time and dates written in the local format
  • Exchange rate information
  • Free giveaways for local customers

Make Search Work for You in Digital Marketing

If you want to make your searches more effective, here are some tips to help you:

  1. Use Specific Keywords:
    • Be specific with your search terms. Instead of general terms, use specific keywords related to what you’re looking for.
    • Use quotation marks to search for an exact phrase. For example, “machine learning” will only return results with that exact phrase.
  2. Exclude Words:
    • Use a minus sign (-) before a word to exclude it from your search. For example, “Python -snake” will return results related to Python programming and not the snake.
  3. Use OR Operator:
    • Use the OR operator (capitalized) to broaden your search. For example, “machine learning OR artificial intelligence” will return results related to either term.
  4. Search by Site:
    • If you want to search within a specific site, use the “site:” operator. For example, “” will return results only from that particular website.
  5. Search by File Type:
    • If you are looking for a specific file type, use the “filetype:” operator. For instance, “filetype:pdf” will return results with only PDF files.
  6. Use Wildcards:
    • Use an asterisk (*) as a wildcard for unknown words. For example, “improve * skills” will return results with different skills in the blank.
  7. Search for Similar Terms:
    • Use the tilde (~) before a word to include its synonyms. For example, “~healthy recipes” will include results with terms like nutritious, wholesome, etc.
  8. Time-Based Searches:
    • Use tools like Google’s time filter or specific date ranges to find the most recent information.
  9. Use Advanced Search Operators:
    • Learn and use advanced search operators like “intitle:”, “define:”, “related:”, etc., to refine your search further.
  10. Explore Search Settings:
    • Check and adjust your search engine settings for personalized and more relevant results.
  11. Voice Search:
    • If you’re using a voice search, speak clearly and concisely. Consider using natural language but also try to be specific to get accurate results.
  12. Use Search Tools:
    • Utilize the search tools provided by search engines, like image search, news search, etc., to narrow down your results.

Remember that search engines are continuously evolving, so staying updated on their features and algorithms can also contribute to more effective searches.

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