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Build Your Online Shop Quiz Answers – Google Fundamentals of Digital Marketing

Sell Products or Services Online Quiz Answers – Google Fundamentals of Digital Marketing

Module 24: Build Your Online Shop Quiz Answers – Google Fundamentals of Digital Marketing

  • Previous versions of the product
  • Links to other suppliers
  • Reviews of the product
  • Price comparisons
  • More relaxed checkout procedure
  • Low operational costs
  • Minimal interaction required with the customer
  • Segmentation of audiences
  • It collects the addresses of your online store visitors
  • It provides a backend system with order management
  • It provides a quicker checkout process than a physical store
  • It allows you to feature more sales and discounts than a physical store
  • Second-party payment processing
  • Third-party payment processing
  • External payment processing
  • Internal payment processing

Build Your Online Shop in Digital Marketing

Building an online shop in digital marketing involves several key steps. Here’s a comprehensive guide to help you get started:

1. Market Research:

  • Identify your target audience.
  • Analyze competitors.
  • Identify your unique selling proposition (USP).
  • Understand market trends and demands.

2. Choose a Niche:

  • Focus on a specific product or service category.
  • Consider the profitability and demand for your chosen niche.

3. Create a Business Plan:

  • Outline your business goals and objectives.
  • Develop a budget for your online shop.
  • Plan your digital marketing strategy.

4. Choose a Domain Name and Hosting:

  • Select a memorable and relevant domain name.
  • Choose a reliable hosting provider for your website.

5. Build Your Online Store:

  • Choose an e-commerce platform (e.g., Shopify, WooCommerce, Magento).
  • Customize your store’s design and layout.
  • Ensure a user-friendly interface and navigation.

6. Optimize for Mobile:

  • Ensure your online shop is mobile-friendly.
  • Optimize the user experience on mobile devices.

7. Product Listings:

  • Create detailed and compelling product descriptions.
  • Use high-quality images and multimedia.
  • Implement a structured product categorization.

8. Secure Payment Options:

  • Integrate secure payment gateways (e.g., PayPal, Stripe).
  • Ensure a smooth and secure checkout process.

9. Implement SEO Strategies:

  • Optimize product pages for search engines.
  • Use relevant keywords in product titles and descriptions.
  • Create a blog to drive organic traffic.

10. Social Media Integration:

  • Set up social media profiles for your online shop.
  • Share product updates and promotions on social platforms.

11. Email Marketing:

  • Build an email list for customer communication.
  • Send targeted promotions, newsletters, and updates.

12. Content Marketing:

  • Develop valuable and shareable content related to your products.
  • Utilize blogs, videos, and infographics to engage your audience.

13. Analytics and Metrics:

  • Use analytics tools (e.g., Google Analytics) to track website performance.
  • Monitor sales, customer behavior, and traffic sources.

14. Customer Support:

  • Implement a responsive customer support system.
  • Provide multiple channels for customer inquiries.

15. Legal and Security Considerations:

  • Ensure compliance with online business laws.
  • Implement security measures to protect customer information.

16. Launch and Promote:

  • Announce your online shop launch through various channels.
  • Offer promotions or discounts to attract initial customers.

17. Iterate and Improve:

  • Gather feedback from customers and analyze performance metrics.
  • Continuously optimize your online shop for better results.

18. Scaling:

  • Explore additional marketing channels as your business grows.
  • Consider expanding your product range or targeting new demographics.

Remember, digital marketing is an ongoing process, so stay updated on industry trends and continuously refine your strategies to stay competitive.

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