SEMrush is a robust suite of SEO tools that covers a wide range of functionalities, including on-page and technical SEO. Let’s delve into each:
- On-Page SEO:
- Keyword Research: SEMrush allows you to conduct comprehensive keyword research to identify high-volume keywords relevant to your niche.
- Content Optimization: It offers suggestions for optimizing your content based on target keywords, including recommendations for keyword density, content length, and semantic variations.
- Content Auditing: SEMrush helps you analyze the performance of your existing content by identifying issues like duplicate content, thin content, or missing meta tags.
- Competitor Analysis: You can compare your content with competitors’ to identify gaps and opportunities for improvement.
- Technical SEO:
- Site Audits: SEMrush conducts thorough site audits to identify technical issues that could affect your site’s performance in search engines. This includes checking for broken links, crawl errors, and site speed issues.
- Site Structure Analysis: It helps you evaluate your site’s architecture, internal linking structure, and URL structure to ensure optimal crawlability and indexability.
- Mobile-Friendliness: With the increasing importance of mobile search, SEMrush provides insights into how well your site performs on mobile devices and offers suggestions for improvement.
- Structured Data Markup: You can use SEMrush to implement structured data markup (such as schema.org) to enhance search engine understanding of your content.
- Backlink Analysis: While not strictly technical, backlinks are crucial for SEO. SEMrush offers insights into your backlink profile, helping you identify opportunities for acquiring high-quality backlinks and disavowing harmful ones.
Overall, SEMrush provides a comprehensive toolkit for optimizing both on-page and technical aspects of SEO, helping you improve your site’s visibility and rankings in search engine results pages (SERPs).
Semrush On-Page and Technical SEO Certification Exam Answers
Question 1: Log File Analyzer allows you to not only identify the most crawled pages on a website, but also eliminate structural and navigational problems that affect the accessibility of certain pages.
- True
- False
Question 2: How will you benefit from connecting Site Audit to your Google Analytics account? Choose 3 answers.
- Automatically import the landing pages that your website is ranking for
- Find pages on your website with no internal links pointing to them
- See the unique pageviews for each page in your audit to prioritize the work on technical issues
- Find slow pages that take more than one second to become interactive
- Access all of the backend information for your website in one location
- Get an idea of where you need to improve a page and user experience
Question 3: Which issues regarding using HTTPS protocol can be found in the Site Audit HTTPS implementation report? Choose 3 answers:
- Mixed content issues
- Uncompressed files
- Links to your old HTTP version pages
- Non-secure pages with password fields
- Pages crawl depth
Question 4: Which Site Audit chart shows if any of your website’s pages are broken, have redirects, or have server-side errors?
- The Crawl Budget Waste bar chart
- The Incoming Internal Links bar chart
- The HTTP Status Code donut chart
- The Pages Crawl Depth donut chart
Question 5: Which tool helps to define the domains that are worth trying to acquire backlinks from?
- SEO Content Template
- SEO Writing Assistant
- Content Audit
Question 6: True or false? To get ideas in On Page SEO checker for how to improve the user experience you have to connect Google Analytics to your project.
- False
- True
Question 7: From where can you import pages and keyword data to On Page SEO checker? Choose 3 answers.
- Position Tracking
- Organic Traffic insights
- Google Search Console
- Organic Research
Question 8: Fill in the blanks. The ________________ donut chart shows the distribution across your website’s pages by the number of clicks away from the homepage. It is recommended to make sure there are no pages with a depth of more than ___ clicks.
- Site Indexability, 4
- Pages Crawl Depth, 4
- Pages Crawl depth, 5
- Site Indexability, 5
Question 9: True or false? SEO Writing Assistant has an add-on for Google Docs and WordPress plug-in based on the SEO Content Template.
- True
- False
Question 10: What is the recommended number of on-page links in order not to be regarded as spam or of low quality?
- Below 3000
- Between 3000 and 5000
- There are no recommendations on it
Question 11: With Site Audit, you can choose which version of each page to crawl first — AMP or not.
- False
- True
Question 12: Fill in the blanks: When a visitor connects to a website with HTTPS protocol extension, the data being exchanged \_\_\_\_\_\_.Also, Google Chrome marks \_\_\_\_\_\_ with the \_\_\_\_\_\_ label.
- is encrypted, HTTP websites, not secure
- is not encrypted, HTTP websites, Secure
- is encrypted, HTTPS websites, not secure
Question 13: With the help of Log File Analyzer you can see how Googlebot prioritizes content and builds up SEO strategy by drawing bots’ attention to the most important pages.
- True
- False
Question 14: What information does the Site Audit’s Crawlability report provide you? Choose three options.
- If you have any broken pages, pages with redirects, or server-side errors
- If you have any non-secure pages with password fields
- Average page load speed
- How many pages squander your crawl budget, and why
- If you have any orphaned pages or pages with too few incoming links
- The most important issues detected on your website
Question 15: Fill in the blanks: \_\_\_\_\_\_ provides you with key SEO and content recommendations by analyzing your top 10 competitors’ strategies for queried keywords. \_\_\_\_\_\_ is an add-on for \_\_\_\_\_\_ and a plug-in for WordPress, based on the \_\_\_\_\_\_.
- SEO Writing Assistant, SEO Writing Assistant, SEO Content Template, SEMrush keyword database
- SEO Content Template, SEO Writing Assistant, Google Docs, SEO Content Template
- SEO Content Template, SEO Writing Assistant, Google Chrome, SEO Content Template
Question 16: From which sources can you import keywords and pages to On Page SEO Checker? Choose 3 answers.
- Google My Business
- Brand Monitoring
- Organic Research
- Position Tracking
- Google Search Console
- SEO Content Template
Question 17: Which way will help you to solve a multiple H1 tag issue?
- Replace H1 with title tag
- There’s no issue in having multiple H1 tags on a page
- Use multiple H2-H6 tags instead of an H1