Twitter Website Traffic Certification Exam Answers

Clear My Certification April 25, 2024 X Certification Leave a comment 59 Views

Twitter can be a valuable tool for driving traffic to your website, but success depends on several factors:

Engaging Content: Tweets that grab attention, whether through compelling copy, intriguing visuals, or multimedia content, are more likely to prompt users to click through to your website.
Timing: Posting your tweets at times when your target audience is most active can increase visibility and engagement, potentially leading to more website traffic.
Hashtags: Using relevant hashtags can expand the reach of your tweets beyond your followers, helping to attract users who may be interested in your content and click through to your website.
Promoted Tweets: Twitter Ads allow you to promote your tweets to a broader audience based on demographics, interests, and other targeting options, which can increase website traffic.
Consistency: Regularly sharing content on Twitter keeps your audience engaged and aware of your brand, increasing the likelihood that they’ll visit your website for more information.
Twitter Analytics: Twitter provides analytics tools that allow you to track the performance of your tweets, including impressions, clicks, and engagement metrics. Analyzing this data can help you understand what types of content drive the most traffic to your website.
Integration with Other Platforms: Cross-promoting your website content on other social media platforms and channels can help amplify your reach and drive more traffic from Twitter to your website.

By focusing on creating engaging content, optimizing your posting strategy, and leveraging Twitter’s features effectively, you can use the platform to drive meaningful traffic to your website.

Twitter Website Traffic Certification Exam Answers

Question 1: What are the two elements that make up the Twitter Pixel?

Web Tag and Event Tag
Web Code and Purchase Code
Event Code and Base Code

Question 2: What measurement method allows you to see lost attribution caused by the App Tracking Transparency Framework (ATT)?

Aggregated Measurement
Aggregated Evaluation
Accumulated Data Measurement
Combined Measurement

Question 3: Which bid strategy type allows you to choose exactly how much you are willing to pay for a link click?

Target Bid
Automatic Bid
Maximum Bid

Question 4: What is this called when you win an auction, and your ad is served to a person on Twitter?

Impression
Click through
Auction Win
Purchase

Question 5: To measure the ROI of your campaigns and understand how much a user has spent on your website, which event type should you use?

Site-Visits
Sign-Up
Purchase
Downloads

Question 6: How do you apply particular metrics in Twitter Ad Manager that aren’t the standard default options?

Create a bespoke report in Analytics
Choose the metrics that are important to you in Metrics > Customize Metrics
Adjust the algorithm to include all metric fields
Plug in a 3rd party metrics tool

Question 7: Which one of these is not a dependency of site visit optimization?

Less than 256 active ad groups
A site visit conversion event type
A video-based creative
Installation of the Twitter Pixel

Question 8: Twitter Pixel is made up of which two parts?

Universal Tag and Purchase Tag
Single Event Tag and Multi-page Tag
Base Code and Event Code
Universal Code and Single Code

Question 9: Which of these metrics can’t you track in your Ads Manager dashboard?

Engagement Rate
Total Spend
Hashtag Performance
Results (i.e. link clicks)

Question 10: Which of the following combinations of targeting options would be considered the optimum for impressions?

Devices, Language, Gender and location
Devices, Language and Gender
Devices
Devices and Language

Question 11: What does ROAS stand for?

Return on attribution schedule
Return on ad spend
Revenue over ad saving
Revenue objective and savings

Question 12: Which ad group goal means that your ad is shown to people who are most likely to visit your website?

Page Views
Link Clicks
Conversions

Question 13: How do you know if your Twitter Pixel is implemented correctly?

The Site Visits Event in Events Manager will show as Active
The landing page views in Events Manager will show as Active
The Site Visits Event in Events Manager will show as No Recent Activity
The Twitter Pixel in Events Manager will display a blue tick next to it

Question 14: What campaign objective should you choose for site visits optimization?

Pre-Roll Views
Website Traffic
Video Views
App Installs

Question 15: Where in the Ads Manager dashboard can you select the conversion event types you want to view?

Metrics > Customize Metrics
Metrics > Website Conversions
Metrics > Website Traffic

Question 16: Results for Aggregated Measurement for performance campaigns can vary, but what percentage increase in attributable page view conversions was seen when reporting in this way?

31%
5%
23%
15%

Question 17: Where will you find the Twitter Pixel in your Twitter Ads Manager?

Tools > Event Manager
Tools > Audiences
Campaigns > Ads Manager
Analytics > Account Home

Question 18: Which of the following data could you explore within Audience Details?

Tweet Engagements
Ethnicity
Language and locations
Website Conversions

Question 19: In measurement terms, what is the definition of impressions?

This is the number of impressions for your ads divided by the number of results
This is the average amount you are paying for each relevant action a user takes
Total campaign spends for the period selected
This is how many times people on Twitter have seen your ads

Question 20: What does the tip, the three R’s, stand for when creating strong, eye-catching creatives?

Resonance, Results, Reputation
Reputation, Relevance, Results
Resonance, Relevance, Recency
Reputation, Reliability, Results

Question 21: What is Site Visits Optimization?

A reporting model which aggregates data on site visits.
A model which allows you to analyse campaigns side-by-side
A model dedicated to finding and serving ads to audiences most likely to visit your website at a lower cost.
A post-campaign analysis model which reports on ROI

Question 22: Which part of the marketing funnel do the objectives of a website traffic campaign sit?

Consideration
Conversion
Awareness

Question 23: Why is it important to understand which campaigns drove a user to take action on your website?

To check if you’ve made any mistakes
To understand the success of your campaigns and prove your advertising spend.
To work out how much you need to pay

Question 24: How is Site Visits Optimization billed?

CPC (Cost per click) model
CPL (Cost per lead) model
CPM (Cost per mille) model
CPA (Cost per acquisition) model

Question 25: How do you work out the cost per site visit with site visits optimization?

Total Spend/Site Visits
Site Visits/Total Spend
Total Impressions/Site Visits
Site Visits/Total Impression

Question 26: Which attribution model grants all platforms a portion of the credit?

Last Touch
First Touch
Linear Touch

Question 27: Which of these is a method of measuring the results of website traffic campaigns?

Google Analytics
Twitter Pixel
KPI Manager
Events Manager Reports

Question 28: How has the App Tracking Transparency Framework (ATT), introduced by Apple in 2020, affected advertisers?

It has meant permission for tracking has to be sought, so it has led to a significant decrease in the number of identifiable users.
It has meant that a user’s Identifier for Advertisers (IDFA) is completely blocked so there is no tracking available
It has allowed advertisers to track more data about the user

Question 29: Site Visits Optimization works behind the scenes to reach qualified audiences to drive traffic to your website. True or False?

False
True

Question 30: Website Traffic campaigns give you access to all Twitter social and demographic targeting. True or False?

True
False

Question 31: What is one way you can verify your Twitter Pixel?

Website Plugin
Google Analytics
Pixel Helper Extension

Question 32: What type of attribution window would credit Twitter with conversions after a person retweets or replies to your ad?

Post-view attribution window
Post-engagement attribution window

Question 33: Which metrics section shows the changes made to your campaign, which optimizations were made, and by whom?

Activity history
Breakdown by device
Breakdown by creative
Audience details

Question 34: What is a Twitter Pixel?

A snippet of code placed on your website in order to track and measure the actions a user takes
A measurement solution that allows a direct, server-to-server connection to share conversion data with Twitter.
The maximum time window chosen between a user interacting with your ad and a conversion event occurring on your website.
A piece of code that allows you to track individual actions on your website, such as purchases.

Question 35: Which of the following can’t you do in the custom metrics window?

Add a new funding source
Add Metrics
Delete Metrics
Change Column Order

Question 36: Suppose a user views three adverts on three different platforms before taking action on your website. How many platforms can claim the conversion?

Question 37: Which of the following is not one of the available parameters you can use for your events?

Currency
Device
Description
Value

Question 38: Video is a highly impactful ad type. Which of these tips is not one of our tips for video creatives?

Include your product, showcase the brand and show human interaction
Include visual cues (logo, captions etc.) to aid brand recall
Keep them short and simple
Aim for a longer video format of 1-2 minutes

Question 39: What are custom metrics?

A set of default metrics based on common campaign objectives
A customized report showing all results by objective
A way to monitor data that is most important to you
An algorithm used to tailor and target audiences automatically

Question 40: Which metrics section allows you to add Tweet ID and Tweet media type as custom columns for easy filtering and sorting?

Breakdown by placement
Breakdown by device
Breakdown by creative
Activity history

Question 41: Where in your Twitter Ads account would you go to set up your Twitter Pixel?

Analytics
Creatives
Campaigns
Events Manager

Question 42: What ad format allows you to showcase multiple products or promotions in a series of swipeable images or videos?

Text Ads
Carousel Ads
Image Ads
Video Ads

Question 43: What is attribution?

A system that credits different advertising platforms for driving conversion
Copyright payments to artists for content used in a campaign.
Including another person or company’s account handle within an ad campaign.
A method of tracking conversions associated with a particular hashtag.

Question 44: To use the partner-provided Campaign Manager 360 (CM360) to measure results, you need to:

Create a bespoke report in ads manager analytics
Place the CM360 impression tracking URL into the campaign form in Ads Manager
Place the CM360 impression tracking URL on your website
Attach the CM360 tool to your Google Analytics account

Question 45: What is the definition of click-through attribution?