Google Analytics for Beginners Certification Exam Answers

Clear My Certification February 6, 2024 Google Leave a comment 103 Views

Google Analytics is a powerful tool that provides valuable insights into the performance of your website or app. Whether you’re a beginner or an experienced user, here are some steps to get started with Google Analytics:

Create a Google Analytics Account: If you don’t have one already, sign up for a Google Analytics account. You’ll need a Google account to do this.
Set Up Property: Once you’re logged in, you’ll need to set up a property for your website or app. A property represents your website or app within Google Analytics. Follow the prompts to enter your website or app information.
Get Tracking Code: After setting up a property, Google Analytics will provide you with a tracking code. This code needs to be added to every page of your website or app that you want to track. You can usually add this code directly to the HTML of your website or through a tag management system like Google Tag Manager.
Understanding Key Concepts: Familiarize yourself with key concepts in Google Analytics, such as:
- Metrics: These are quantitative measurements like page views, sessions, bounce rate, etc.
- Dimensions: These are qualitative characteristics of your data, like the source of traffic, the device used, etc.
- Segments: These allow you to isolate and analyze specific subsets of your data.
- Goals: These are specific actions you want users to take on your website, such as making a purchase or signing up for a newsletter.
Explore Reports: Once data starts flowing into Google Analytics, explore the different reports available. Some of the essential reports include:
- Audience: Provides information about your users, such as demographics, interests, and behavior.
- Acquisition: Shows how users are finding your website, whether through organic search, social media, referrals, etc.
- Behavior: Offers insights into how users interact with your website, including popular pages, site speed, and navigation paths.
- Conversions: Tracks goal completions and other conversion events.
Set Goals: Define goals that align with your business objectives. This could be completing a purchase, filling out a contact form, spending a certain amount of time on your site, etc. Setting up goals allows you to track conversions and measure the effectiveness of your website.
Learn from Resources: Google Analytics provides various learning resources for beginners, including online courses, help articles, and a community forum. Take advantage of these resources to deepen your understanding of the platform.
Experiment and Iterate: Google Analytics is a powerful tool for understanding user behavior, but it’s essential to experiment with different strategies and iterate based on your findings. Use the insights you gain from Google Analytics to optimize your website or app for better performance.

Google Analytics for Beginners Exam Quiz Answers

Question 1: Using tracking code, Google Analytics can report on data from which systems?

E-commerce platforms
Mobile Applications
Online point-of-sales systems
Systems not connected to the Internet

Question 2: To collect data using Google Analytics, which steps must be completed?

Install Google Analytics desktop software
Create an Analytics account
Add Analytics tracking code to each webpage
Download the Analytics app

Question 3: The Analytics tracking code can collect which of the following?

Language the browser is set to
Type of browser
User’s favorite website
Device and operating system

Question 4: When will Google Analytics end a session by default?

After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day

Question 5: Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

True
False

Question 6: Which represents the hierarchical structure of a Google Analytics account from top to bottom?

View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View

Question 7: A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

User
Property
View
Product

Question 8: To locate a property’s Analytics tracking code, which sequence of steps should be followed?

Admin > Tracking Code > Tracking Info
Admin > Tracking Info > Tracking Code
Reports > Audience > Tracking Code
Audience Reports > Settings > Tracking Code

Question 9: To use Analytics to collect website data, what must be added to the website page HTML?

Google campaign parameters
Google Analytics terms and conditions
Google Analytics tracking code
Permissions button

Question 10: Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

Immediately after the opening <head> tag of your website
Immediately before the closing </head> tag of your website
Immediately after the opening <body> tag of your website
Immediately before the closing </body> tag of your website

Question 11: When a new view is created, what data will be included?

Data from before the view was created
Data from after the view was created
Data from before and after the view was created
No data

Question 12: A deleted view can be recovered by account administrators within how many days?

Question 13: What are the options for filtering data in Google Analytics?

Exclude data from a view
Include data in a view
Modify how data appears in your reports
All of the above

Question 14: Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view

Question 15: In which order does Google Analytics filter data?

Alphabetical order by filter name
The order in which the filters were last edited
The order in which the filters are applied
Randomized order

Question 16: When a filter is applied to a view, what data is affected?

Data from before the filter was created
Data from after the filter was created
All the data available in a view
None of the data available in a view

Question 17: What feature would be used to compare two date ranges in a report?

Hourly, Day, Week, Month views in the time graph
Real-time reports
Date range comparison
Account selector

Question 18: What does the “Users” metric measure?

The total number of visits to your website
Users that had at least one session on your site in the given date range
Users that landed on the homepage of your website
Users who have signed up to an email newsletter on your website

Question 19: What is the “Bounce Rate” in Google Analytics?

The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits
The percentage of visits when a user landed on your website and exited without any interactions

Question 20: What is a “dimension” in Google Analytics?

The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A comparison of data between two date ranges.
A report that offers information about your audience.

Question 21: What is a “metric” in Google Analytics?

A dimension that can help you analyze site performance.
The dates in your date range.
A segment of data separated out in a report for comparison.
The numbers in a data set often paired with dimensions.

Question 22: What is a “secondary dimension” in Google Analytics?

An additional widget you can add to a dashboard for more specific analysis.
An additional metric you can add to a report for more specific analysis.
An additional dimension you can add to a report for more specific analysis.
A visualization that allows you to understand the impact of your data.

Question 23: Which Google Analytics visualization compares report data to the website average?

Pivot view
Comparison view
Performance view
Percentage view

Question 24: How can the amount of data in a sampled Google Analytics report be increased?

Apply additional filters
Remove the Secondary Dimension
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu

Question 25: When selecting “Share Template Link” in the dashboard, what will be shared?

Dashboard only
Data only
Dashboard and data
Neither dashboard nor data

Question 26: hen a dashboard is shared with a user, that user can edit the dashboard configuration as they see it.

True
False

Question 27: What setting must be enabled to view data in Demographics and Interests Reports?

Content Grouping
Advertising features
User permissions on the view
In-Page Analytics

Question 28: What report would best help identify potential browser issues with website traffic?

The Active Users report
The New vs Returning report
The Browser & OS report
The Source/Medium report

Question 29: What report shows what mobile devices were used to view a website?

The Exit Pages report under “Site Content”
The Landing Page report under “Site Content”
The Engagement report under “Behavior”
The Devices report under “Mobile”

Question 30: Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

Source, Keyword, Campaign name
Source, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name

Question 31: Which “sources” are available in Google Analytics?

googlemerchandisestore.com
Email
Google
(direct)

Question 32: Which “mediums” are available in Google Analytics?

organic
cpc
mail.google.com
referral

Question 33: Which “channels” are available in the default Channels report?

Organic Search
Device
Display
Direct

Question 34: What report can show how particular sections of website content performed?

Location
Content Drilldown
Frequency and Recency
Top Events

Question 35: What report lists the website pages where users first arrived?

Events > Pages
All Pages
Exit Pages
Landing Pages

Question 36: What report should be used to check if users are leaving from important pages on your website?

Landing Pages report
All Pages report
Exit Pages report
Pages report under Events

Question 37: Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term

Question 38: Which tags are standard Google Analytics campaign parameters?

utm_adgroup
utm_source
utm_medium
utm_content

Question 39: To quickly generate campaign tags, what tool should be used?

The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector

Question 40: Which formats may be used to add a custom campaign parameter to a URL?

www.googlemerchandisestore.com/?utm campaign = fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = fall sale

Question 41: Which are examples of Goals in Google Analytics?

Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form

Question 42: When creating a Goal in Google Analytics, which are required?

Goal Name
Goal Type
Goal Slot ID
Goal Funnel Visualization

Question 43: If the Google Merchandise Store sets up a URL goal of “/thank you” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?