Google Tag Manager Fundamentals Certification Exam Answers

Clear My Certification February 7, 2024 Google Leave a comment 125 Views

Google Tag Manager (GTM) is a powerful tool offered by Google that simplifies the process of managing tags on your website or mobile app without having to modify the code directly. Tags are snippets of code that are added to a website or app to collect data and send it to third-party tools like Google Analytics, Google Ads, Facebook Pixel, and more.

Here are some fundamental concepts and components of Google Tag Manager:

Tags: These are snippets of code (such as JavaScript) provided by third-party tools that you want to integrate with your website or app. Examples include Google Analytics tracking code, Facebook Pixel code, etc.
Triggers: Triggers are conditions that determine when and where your tags should fire. Triggers can be based on various events, such as pageviews, clicks, form submissions, video plays, etc.
Variables: Variables are placeholders for dynamic values that can be used within tags and triggers. GTM provides built-in variables (like URL, Click Text, etc.) and allows you to create custom variables based on specific requirements.
Containers: A container is a GTM workspace that holds all your tags, triggers, and variables. Each website or app typically has its own container.
Data Layer: The data layer is a JavaScript object that serves as a communication channel between your website or app and GTM. It allows you to pass dynamic data (such as user interactions, ecommerce transactions, etc.) to GTM for tracking purposes.
Versioning and Publishing: GTM allows you to create different versions of your container configurations. You can make changes, test them in a preview mode, and then publish the changes to your live website or app.
Preview and Debug mode: This feature allows you to preview your container changes on a live website or app before publishing them. It also provides debugging tools to troubleshoot any issues with your tags and triggers.
User Permissions: GTM offers different levels of access control, allowing you to assign permissions to users based on their roles (e.g., Admin, Editor, Viewer).

By mastering these fundamentals, you can effectively manage your website or app’s tracking implementation using Google Tag Manager, enabling you to collect and analyze valuable data to make informed decisions and optimize your online presence.

Google Tag Manager Fundamentals Exam Quiz Answers

Question 1: Google Tag Manager helps you manage your website in which of the following ways?

Simplify and speed up tag deployment
Specify when tags should fire
Manage different versions of tags
Increase audience reach

Question 2: Google Tag Manager can only be used with Google tags

True
False

Question 3: To create a tag implementation plan, what are the recommended guidelines?

Decide which of your existing site tags you can move into Tag Manager
Decide what static and dynamic values you’ll want to pass from your website
Choose which tags can collect the data you need
Decide which Tag Manager account to link to Google Analytics

Question 4: Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

DoubleClick Floodlight Counter tag
Google Ads Conversion Tracking tag
Google Ads Remarketing tag
Google Analytics Pageview tag

Question 5: What is stored in a Tag Manager container?

A grouping of all of your Tag Manager accounts
A collection of variables defined in Tag Manager
A Javascript object that holds data passed from your website
A collection of website tags and triggers

Question 6: What is a “container snippet” in Tag Manager?

Javascript code placed on each page of your website
A Javascript object that holds data passed from your website
A collection of website tags and triggers
Analytics tracking code

Question 7: A Tag Manager account allows you to do which of the following?

Manage tags for one or more websites
Manage user permissions in your Google Analytics account
Connect multiple Tag Manager accounts to a single Google account
Control access permissions to a Tag Manager account

Question 8: What is a “trigger” in Tag Manager?

A trigger determines which events fire on your website
A trigger instantiates the data layer
A trigger fires a tag in response to a website event
A trigger publishes a tag to your website

Question 9: What are the three parts of a trigger in Tag Manager?

Variables, operators, and values
Operators, tags, and variables
Variables, operators, and the data layer
Tags, values, and the push method

Question 10: How do you enable a built-in variable in Tag Manager?

Publish the built-in variable in the Publish Now area
Create a user-defined variable in the Variables tab
Select the built-in variable in the Variables tab
Uncheck the built-in variable in the Variables tab

Question 11: When logging into Google Tag Manager for the first time, what needs to be set up?

A Google Analytics account
A Tag Manager account
The data layer
Cross-domain tracking

Question 12: Where can the container code be found in Google Tag Manager?

In a pop-up window after you create an account and container
Under the “Accounts” section by clicking into the container
Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
Under the “Versions” section by clicking into the tag

Question 13: Which Tracking ID format should be used when setting up an Analytics Pageview tag?

UA-123456-7
123456
123456-7
UA-123456

Question 14: What kind of variable should be used for a reusable Google Analytics property ID variable?

User-defined Constant variable
User-defined Data Layer variable
Built-in Event variable
Built-in Click Classes variable

Question 15: Which are benefits of using the data layer in Tag Manager?

Write and edit code in the GTM interface
Pass data into third-party applications
Use data to fire tags
Encrypt data automatically

Question 16: Where should the data layer object be placed in the website code?

Before the container snippet
After the container snippet
Inside the container snippet
At the bottom of your HTML

Question 17: How are variables structured in the data layer?

As Javascript cookies
As variable types
As containers
As key-value pairs

Question 18: Which can be used to populate information to the data layer?

Use Javascript to pre-populate values in the data layer when a web page loads
Use Google Ads to push information to the data layer
Use Google Analytics to push information to the data layer
Use a Javascript method to push values from your web page into the data layer

Question 19: Data Layer variables automatically persist across different web pages

True
False

Question 20: To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

A Custom Segment
The data layer
A Data Layer variable
A Google Analytics tag with a Custom Dimension

Question 21: The data layer “push” method allows you to do what?

Push data from Google Analytics to your website
Push data from your website into the data layer
Push data from Google Ads to the data layer
Push data from one Tag Manager account to another

Question 22: To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

A Trigger
The data layer
A Data Layer variable
A Google Analytics tag with a Custom Metric

Question 23: To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

The Tag Manager account ID
The Analytics property ID
A Javascript push method
The Custom Dimension index number

Question 24: To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

The Tag Manager account ID
The Analytics property ID
A Javascript push method
The Custom Metric index number

Question 25: What event type would you choose to track button clicks using an event trigger?

Click
Form
Page View
History Change

Question 26: What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

Submit button clicks
Play button video clicks
Menu selection
Closing a web page

Question 27: What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

Page Path variable
URL variable
Click Classes variable
DOM element

Question 28: What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

URL Port
URL Query
URL Fragment
URL Path

Question 29: Which built-in variable should you use to define an event trigger based on the class of a Submit button?

Built-in Event variable
Built-in Element variable
Built-in Click Classes variable
Built-in Click Target variable

Question 30: To create a Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?

Google Ads Account number
Conversion Label
Conversion ID
Conversion Property

Question 31: What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

A built-in Referrer variable that records conversion URLs
A user-defined variable that records conversion amount
The median amount users spend according to Analytics
The projected amount users will spend according to Analytics variable that records conversion URLs

Question 32: What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

Hit and session attributes collected via the data layer
Products the user has +1’d in Google Plus
User information from the Analytics cookie
Hit and session attributes collected from Google Ads

Question 33: To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

Google Ads account admin settings
Analytics account admin settings
Tag Manager account admin settings
Tag Manager dashboard

Question 34: What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?

Browser cookies
Javascript methods
Dynamic attributes
User profiles

Question 35: Where can you find a list of business-vertical attributes for Dynamic Remarketing?

The Google Analytics Help Center
The Google Analytics Admin area
The Tag Manager Admin area
The Google Ads Admin area

Question 36: For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

Constant variable
Data Layer variable
Google Ads variable
Event variable

Question 37: For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

Constant variable
Data Layer variable
Google Ads variable
Event variable

Question 38: For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?