Semrush SMM Fundamentals Certification Exam Answers

Clear My Certification May 8, 2024 Semrush Leave a comment 80 Views

Semrush’s Social Media Marketing (SMM) fundamentals encompass a range of tools and features designed to help businesses effectively manage and optimize their social media presence. Here’s a closer look at some key aspects:

Social Media Analytics: Semrush offers robust analytics capabilities to track and measure social media performance across various platforms. Users can monitor metrics such as engagement, reach, impressions, follower growth, and more to gain insights into their social media effectiveness.
Competitor Analysis: Understanding competitors’ social media strategies is crucial for staying competitive. Semrush provides tools for analyzing competitors’ social media profiles, content performance, audience demographics, and engagement metrics. This allows users to identify opportunities and refine their own strategies accordingly.
Content Planning and Scheduling: Effective content planning and scheduling are essential for maintaining a consistent and engaging social media presence. Semrush enables users to plan, create, and schedule social media posts in advance, helping them save time and maintain a consistent posting schedule.
Social Listening: Social listening tools allow users to monitor conversations, mentions, and trends related to their brand, industry, or specific keywords across social media platforms. Semrush’s social listening features provide valuable insights into audience sentiment, emerging topics, and engagement opportunities.
Influencer Marketing: Collaborating with influencers can amplify brand reach and engagement. Semrush helps users identify relevant influencers in their industry, analyze their audience demographics and engagement metrics, and manage influencer partnerships effectively.
Paid Social Advertising: Semrush offers tools for managing and optimizing paid social media advertising campaigns. Users can create, launch, and track ads across platforms like Facebook, Instagram, Twitter, and LinkedIn, with features for audience targeting, ad performance analysis, and optimization.
Reporting and Insights: Comprehensive reporting features provide users with actionable insights into their social media performance. Semrush generates customizable reports that highlight key metrics, trends, and recommendations for improving social media strategies and outcomes.

Overall, Semrush’s SMM fundamentals provide businesses with the tools and insights they need to enhance their social media presence, engage their audience effectively, and achieve their marketing objectives.

Semrush SMM Fundamentals Certification Exam Answers

Question 1: True or false? Repeatedly publishing blog posts targeting the exact same keywords isn’t a good strategy because all of these blog posts will compete with each other for indexing in search engines.

False
True

Question 2: True or false? The LinkedIn blogging platform is available for both personal and business pages.

True
False

Question 3: True or false? Embedding custom pixel to your website helps retarget people who should already have an affinity for you but for some reason have not converted to liking your page or engaging with your content.

False
True

Question 4: True or false? Since salespeople operate from their personal profiles, they can engage and connect with anyone, and they should take advantage of this opportunity to expand their network and expose their company’s content to a larger audience.

False
True

Question 5: True or false? You should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales.

True
False

Question 6: Mark the true statement.

Blogs are good for individuals but not for businesses
Social media today represents the convergence of communication and information
Social media is meant only for sharing personal content and maintaining personal relationships

Question 7: What is the recommended number of social media channels to concentrate on for the purpose of A/B testing?

One
Two
Three
Four

Question 8: Fill in the blank: Employee advocacy works better for ______ companies.

C2B
B2C
B2B

Question 9: What is the right order of steps in the Deming Circle?

Plan, Action, Check, Do
Plan, Do, Check, Action
Do, Check, Plan, Action
Plan, Check, Do, Action

Question 10: What type of paid social will give you the possibility to measure ROI?

Like or follow campaigns to achieve a desired number of followers
Promote a product that can generate a new sale
Boost your content so that it is seen by the desired number of your followers

Question 11: What is the most effective way to send social signals via Twitter and to be noticed by someone whose tweets you share?

Retweet their posts and mention them with their @username
Like the post
Follow them and mention them in a tweet using their real name
Add them to one of your Twitter Lists

Question 12: Which strategy do modern companies (especially startups) choose to get their product seen?

Invest the majority of their money in traditional marketing channels like television, radio, magazines, etc.
Bet on digital marketing and create stories that will help potential customers with their purchasing decision and be heard throughout the buyer’s journey
Choose the digital media channel that seems to be the most popular at the time and focus on one channel

Question 13: Which of the following ideas for posting on Instagram will help you create a visual voice for your brand? Choose three options.

Share photos of people that use your products
Post video ads for your product as Instagram Stories on a regular basis
Publish good-looking stock pictures of your product
Take photos of your employees and have them make selfies to humanize your brand
Post plain photos of your product
Analyze the most engaging types of photos on your competitor’s profiles

Question 14: If you work for a sportswear company, what type of content should you publish in order to strengthen your company’s personal branding?

Posts directly advertising your company’s goods
Your personal content
Posts about a healthy lifestyle
Something that has no connection with your business

Question 15: What can’t be done on Facebook?

Advertising both your business and personal accounts
Creating open groups to increase engagement
Creating VIP closed communities to share special offers and special content
Engaging the public with live stream video

Question 16: What is the main idea of digital relationship marketing?

Using email marketing to engage people who do not use the Internet for search
Combining organic and paid social efforts
Collaborating with people who share content that can help gain visibility for your company in the trusted news feeds of others

Question 17: Why is audience retention in your YouTube analytics important?

It helps you see the numbers of views and likes you have received
It helps you understand your traffic sources
It helps you analyze when people start to lack interest in your video content

Question 18: Which of the following ways of measuring your social media results we call comparative metrics?

The metrics that show you the difference of how many retweets you got for a certain post and likes that you got for another post
The metrics that show you the difference between your and your competitors social media performance
The metrics that show you the amount of generating website traffic or getting new leads on your website

Question 19: Choose the right statements about hashtags on Instagram. Choose two options.

It is advisable to use a mix of very popular, mildly popular and less popular hashtags
You can add up to 35 hashtags to a publication
5-15 is the recommended number of hashtags for the post
A hashtag only make sense in the post description but not in the comments

Question 20: What is the name of the content manufacturing process in which you divide a single piece of content into multiple pieces that can be used on various social media channels?

Content curation
Creation of evergreen content
Content repurposing

Question 21: What statements are true about the content buckets approach? Choose two options.

It is better to choose one channel and concentrate on promoting it
You should align the weight of each content bucket with your business objectives
Use feedback from how different content buckets perform on different social media channels to tweak your strategy
You have to share the same weight between all your posts

Question 22: Which social media network has the second highest amount of social media-generated website traffic after Facebook?

Youtube
Pinterest
Twitter
Instagram

Question 23: FiIl in the blank: _______ are the most challenging group of people to work with if you don’t know them personally, but in order to achieve success through social media marketing they are potentially the most rewarding.

Your employees
Influencers
Brand advocates
Followers

Question 24: Fill in the blanks: To determine which social media channels to spend time on, you should start with a social media audit. Then, you should analyze your competitors’ social media presence. Although you can’t get data on your _______, which is the most important, you can analyze your _______ rate and publishing _______ among other metrics.

link clicks, engagement, frequency
community size, conversion, quality
engagement rate, conversion, frequency

Question 25: What should we call an influencer with 543 followers?

Micro Influencer
Macro Influencer
Nano Influencer
Mini Influencer

Question 26: What is the first step for a business that wants to start a social media program?

Produce relevant and engaging content
Link new and existing content with your own content as well as with other people’s
Find the most appropriate social media channels and content mediums for your business

Question 27: Which factors will help you to be seen despite the changing social network algorithms of any given social network? Choose four answers.