Build Your Web Presence Quiz Answers – Google Fundamentals of Digital Marketing

Clear My Certification January 22, 2024 Google Leave a comment 123 Views

Take a Business Online Quiz Answers – Google Fundamentals of Digital Marketing

In today’s globally interconnected digital environment, about 50% of people are active online. Given how many people use the internet, it makes sense for a company to use digital marketing. Find out what options are available to you and how social media, websites, and videos can support your objectives.

Module 3: Build Your Web Presence Quiz Answers – Google Fundamentals of Digital Marketing

Question 1: Which of the following statements is true when it comes to developing a web presence for a business?

Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
Building a new website requires a large budget
Mobile apps enable your customers to purchase your products without being on your website
All businesses must have a website to sell products

Question 2: What is a web server?

The customer service representative you can call when you have questions about your website
The answer you get when you search a term on the web
A computer connected to the Internet with software that allows it to host all the components of your website
The device that determines the speed of your mobile connection

Question 3: Fill in the blank:

A __________ is a shortcut to other pages on your site or elsewhere on the web.

Hyperlink
Return link
Menu bar
Breadcrumb

Question 4: Which of the following is something you’ll probably want to exclude from your website?

Prices
A lot of deep scientific information and detailed statistics
Special offers
Certifications to show you’re qualified to provide a service

Question 5: Which of the following is an example of a ‘call to action’ on a website?

A list of phone numbers customers can use to get in contact with you
A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
An icon button that takes the customer to your social media accounts
A hotline phone number that helps users complete their purchases

Question 6: What should you consider when developing your website content?

What your customers are looking for
Your latest promotions and discounts
Your brand values
Whether the content will go viral or not

Build Your Web Presence in Digital Marketing

Building a strong web presence is crucial for success in the online space. Here’s a step-by-step guide to help you establish and enhance your web presence:

Choose a Domain Name:
- Select a memorable and relevant domain name for your website. Ensure it reflects your brand or the purpose of your online presence.
Register Your Domain:
- Use a reliable domain registrar to register your chosen domain. Popular registrars include GoDaddy, Namecheap, and Google Domains.
Select a Web Hosting Provider:
- Choose a reliable web hosting provider that suits your needs and budget. Consider factors like server performance, customer support, and scalability. Some popular options include Bluehost, SiteGround, and AWS.
Set Up Your Website:
- Install a content management system (CMS) like WordPress, Wix, or Squarespace to easily create and manage your website. Customize the design and layout to align with your brand.
Create High-Quality Content:
- Develop valuable and relevant content for your audience. This could include blog posts, articles, videos, podcasts, or a combination of media types. Consistency is key.
Optimize for SEO:
- Implement basic SEO practices to improve your website’s visibility on search engines. Use relevant keywords, optimize meta tags, and focus on providing content that answers user queries.
Integrate Social Media:
- Connect your website to social media platforms. Include social sharing buttons on your content, and actively engage with your audience on social media. Consistent branding across platforms is important.
Build an Email List:
- Start collecting email addresses early on. Offer incentives like free guides, discounts, or exclusive content to encourage visitors to subscribe. Use email marketing tools such as Mailchimp or ConvertKit to manage your list.
Implement Analytics:
- Set up Google Analytics or other analytics tools to track your website’s performance. Monitor key metrics such as traffic, user behavior, and conversion rates to make data-driven decisions.
Mobile Optimization:
- Ensure your website is responsive and optimized for mobile devices. Many users access the internet via smartphones, so a mobile-friendly site is essential for a positive user experience.
Secure Your Website:
- Implement security measures to protect your website and user data. Use SSL certificates, keep software and plugins up-to-date, and regularly back up your website.
Network and Collaborate:
- Build relationships within your industry or niche. Network with influencers, other content creators, and potential collaborators. Guest posting and cross-promotion can help expand your reach.
Monitor and Respond to Feedback:
- Encourage user feedback and respond to comments, messages, and reviews. Addressing feedback helps build trust and shows that you value your audience’s opinions.
Advertise Strategically:
- Consider paid advertising on platforms like Google Ads or social media to boost your initial visibility. Target your ads to reach your specific audience.
Stay Consistent and Evolve:
- Consistency is key in maintaining a strong web presence. Regularly update your content, stay informed about industry trends, and be willing to adapt your strategies based on performance and changes in the online landscape.

Building a web presence is an ongoing process, so stay committed, adapt to changes, and continuously refine your approach based on your goals and audience feedback.