Semrush SEO Fundamentals Certification Exam Answers

Clear My Certification May 9, 2024 Semrush Leave a comment 88 Views

SEMrush is a powerful suite of SEO (Search Engine Optimization) tools designed to help businesses improve their online visibility and performance. Here are some fundamental aspects of SEO that SEMrush covers:

Keyword Research: SEMrush provides keyword research tools to help you discover relevant keywords for your website or content. You can identify high-volume keywords, assess their competition, and find new keyword opportunities.
Competitor Analysis: With SEMrush, you can analyze your competitors’ websites to understand their SEO strategies. This includes examining their keywords, backlinks, and overall online visibility to identify areas where you can improve.
Site Audit: SEMrush offers site auditing tools to analyze your website’s technical SEO health. This includes identifying issues such as broken links, missing meta tags, and page speed optimization problems that could affect your search engine rankings.
Backlink Analysis: Backlinks are crucial for SEO, and SEMrush allows you to analyze your backlink profile as well as those of your competitors. You can identify new link building opportunities and monitor the quality of your backlinks.
On-Page SEO: SEMrush helps optimize individual web pages for better search engine rankings. This includes analyzing content for keyword usage, optimizing meta tags, and improving overall content quality and relevance.
Content Marketing: Content is king in SEO, and SEMrush provides tools to help you create and optimize content that resonates with your target audience. This includes content topic research, content optimization, and performance tracking.
Rank Tracking: SEMrush allows you to track your search engine rankings for specific keywords over time. This helps you monitor your SEO efforts and identify areas where you need to improve.
Local SEO: For businesses targeting local customers, SEMrush offers tools to optimize your online presence for local search. This includes local keyword research, local citation management, and monitoring local search rankings.
PPC (Pay-Per-Click) Research: In addition to organic search, SEMrush provides insights into PPC advertising strategies. You can analyze competitors’ PPC campaigns, identify profitable keywords, and optimize your own PPC campaigns for better results.
Social Media Management: While not strictly SEO, SEMrush also offers tools for social media management and analytics. This allows you to monitor your social media performance, schedule posts, and analyze audience engagement.

These are just some of the fundamental aspects of SEO that SEMrush covers. By utilizing its comprehensive suite of tools and features, businesses can develop effective SEO strategies to improve their online visibility and drive more organic traffic to their websites.

Semrush SEO Fundamentals Certification Exam Answers

Question 1: What is the approximate number of Google’s ranking factors?

Over 200
Over 1000
Over 20
Over 100
Over 2000

Question 2: What does PLA stand for?

Personally Listed Ads
Popular Links Analysis
Product Listing Ads

Question 3: What is the name of the URL element that is present on every page except the homepage?

Protocol
TLD
Slug
Subdomain

Question 4: To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.

True
False

Question 5: What is sitemap.xml?

A site map intended for users, similar to a table of contents
A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
A file with a list of a website’s URLs to be indexed

Question 6: What’s the difference between a 301 and a 302 redirect?

301 is used for a temporary page redirection, 302 for a redirection block
301 is used for a permanent page redirection, 302 for a temporary redirection
301 is used for a page redirection block, 302 for a permanent redirection
301 is used for a temporary page redirection, 302 for a permanent redirection

Question 7: Microdata markup is an automatic method in which Javascript adds schema annotation into the head of the page.

True
False

Question 8: Which of the following symbols should you use to separate the words in the slug, according to best practice?

Colons
Plusses
Dots
Hyphens

Question 9: Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.

TripAdvisor, Foursquare
Google, Facebook
TripAdvisor, Facebook
Google, Yelp

Question 10: Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?

503 code
404 code
302 code
200 code

Question 11: Which keywords are best to target?

Those with lower volume and lower competition
Those with higher volume and lower competition
Those with lower volume and higher competition
Those with higher volume and higher competition

Question 12: Which factors will increase the value of a link? Choose two answers.

Relevant keywords in the anchor text
A link with a ‘nofollow’ attribute in the comment section of a blog post
Links from PBNs
High authority of the linking domain

Question 13: When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.

Separate domain
Dynamic serving
Responsive design

Question 14: What does AMP stand for?

Accelerated Mobile Pages
Agile Main Page
Advanced Mobile Performance
Artificial Mobile Presentation

Question 15: What is the primary difference between mobile search results and desktop search results?

To ensure better user experience, you should have less content on your mobile website
More focus is made on local results
Nofollow backlinks count when it comes to mobile SEO
There is no difference

Question 16: Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.

Schema.org, JSON-LD
Microdata markup, Schema.org
JSON-LD, Microdata markup
Schema.org, Microdata markup
Microdata markup, JSON-LD

Question 17: What are the main ways of improving your mobile website’s user experience? Choose three answers.

Adjusting your page elements to make them easy to click with fingertips
Making sure your phone number is clickable
Making your content shorter so users can explore your site faster
Using a dynamic serving website to make it mobile-friendly
Making sure your content is easily readable

Question 18: What are the signals that help Google see that your site is targeting a specific country? Choose two answers.

You use the “.com,” “.net,” or “.org” TLD
A subfolder of your website contains the country’s name
You use the country’s ccTLD
You use the country’s language in your hreflang directive in the header

Question 19: Which of the listed factors are important for local SEO? Choose three answers.

Localized site content
Total number of backlinks from trusted websites
Mentions of your business name, address, and phone number
Links from local websites
Follow/nofollow backlink property

Question 20: Which of the listed items does Search Console allow you to do? Choose two answers.

Discover the traffic sources and track users by the sources
Make sure that Google can crawl your website
Discover which queries caused your site to appear in certain positions in search results
Monitor and analyze your site’s audience behavior

Question 21: What is the mobile-first index?

A ranking system that looks at the mobile version of a page to evaluate its relevance to the user
A crawler that indexes the mobile version of a webpage first and then the desktop version
An approach in which ranking priority is given to mobile websites over desktop websites

Question 22: Which mobile site type does Google recommend using?

Responsive design
Dynamic serving
Separate domain

Question 23: AMP is a way to make your site’s mobile version faster.

True
False

Question 24: How do you make the phone number on your site clickable?

Using the “phone” parameter within the link tag
Using the “call” parameter within the link tag
Using the “tel” parameter within the link tag

Question 25: Google shows the same search results regardless of your search history.

False
True

Question 26: Which of the following are ccTLDs? Choose two answers.

.ads
.com
.gov
.de
.us

Question 27: The proximity of the search results to the user doing the search is the only ranking factor when it comes to local SEO

False
True

Question 28: What does NAP refer to?

Number of access points
Name in the address panel
Name, address, and phone number

Question 29: To make your content localized, you’ll need to include your location keyword at least once in the title tag, H1 heading, content, image alt text, and meta description.

True
False

Question 30: Which Google service will help you gain visibility in your local community?

Google Search Console
Google Local Guides
Google My Business
Google Analytics

Question 31: The Penguin update in early 2012 adjusted Google’s algorithm to consider a site’s overall number of links instead of the relevancy of each link.

False
True

Question 32: Which of the listed SEMrush tools helps you analyze your site’s speed?

On Page SEO Checker
Site Audit
Traffic Analytics
Organic Traffic Insights

Question 33: What does a generic anchor text refer to?

A link that displays the actual URL of the page that the link points to
Clickable text that tells what words to click on to access a link, like “click here” or “read more”
An exact match for the keyword that you’re targeting with the page

Question 34: Which of the following link types will be beneficial to a site’s authority? Choose two answers.

Links earned from great content
Links from blog networks
Links from industry-related sites
Paid links
Reciprocal links

Question 35: Link analysis tools from SEMrush emulate Google’s spiders.

True
False

Question 36: The link building strategy in which you look for high-quality, authoritative pages that have links pointing to pages that no longer exist, and let them know that you’ve got a brand new page with a piece of content that answers the same question or need is called \_\_\_\_\_\_.

Building links based on content
Unlinked mentions
Broken link building

Question 37: Which update helped Google get much better at understanding keyword semantics?

Panda update
Penguin update
Hummingbird update

Question 38: Fill in the blanks: \_\_\_\_\_\_ is a broad term with high traffic and lots of competition. \_\_\_\_\_\_ is a phrase with the lowest amount of traffic and moderate competition. \_\_\_\_\_\_ is the most focused term with lowest traffic and competition.

Long tail, fat head, chunky middle
Fat head, chunky middle, long tail
Long tail, chunky middle, fat head
Chunky middle, long tail, fat head

Question 39: What is the right way to optimize your content?

Creating content that answers the questions users are asking
Using keywords in every possible page element
Creating pages with slight variances on each keyword
Stuffing your text with keywords

Question 40: Fill in the blanks: The text within the \_\_\_\_\_\_ tag usually populates the text of your blue link on a Google SERP, and the text within the \_\_\_\_\_\_ tag populates the grey text underneath.

Meta description, H1
Title, alt
Alt, meta description
Title, meta description

Question 41: Fill in the blank: In the late 90s, Larry Page and Sergey Brin were working on their own search engine, and at that time they were the first \_\_\_\_\_\_.

to use links as a signal of authority and trust
to use microformats
to add advertising banners on SERPs
to use the HTTPS protocol on the web

Question 42: What do Google spiders do?

Index and rank search results based on relevancy
Crawl the content of webpages to add to the index
Add security certificates to websites

Question 43: What are the “10 blue links?”

The block of Google Ads at the top and bottom of the page
Standard organic search results, not including Google Ads or local packs
Results including several links to news articles on the topic
Section with links that show questions related to your query

Question 44: HTTPS is a protocol with a security certificate that encrypts communication between your computer and a site, so no one can see the data that’s transmitted.

True
False

Question 45: It is good to pay attention to technical aspects when you’re doing SEO, but ignoring them wouldn’t be a big mistake.

False
True

Question 46: What does the Google PageSpeed Insights tool do?

Ranks sites by page load speed
Analyzes sites and compares page speed on your site and your competitors’ sites
Increases page load speed by using a content delivery network
Analyzes sites for various best practices related to page speed

Question 47: Choose the two commands that will prevent Google spiders from crawling a page AND scanning links on that page:

Noindex, nofollow
Index, nofollow
Noindex, follow
Noindex, nocrawl
Index, noranking

Question 48: What does TLD refer to?

Test link domain
Test level domain
Top load domain
Top link domain
Test load domain
Top level domain

Question 49: Which of the listed items will help you avoid duplicate content? Choose two answers.

Using a 301 redirect
Using the ‘nofollow’ meta command
Pointing to the canonical pages with the rel= “canonical” tag
Implementing HTTPS on your website

Question 50: Fill in the blanks: A \_\_\_\_\_\_ means the page is working like it’s supposed to, and the spider should crawl and index the page. A \_\_\_\_\_\_ means that the page in question doesn’t exist.

500 codes, 404 code
200 codes, 404 code
200 codes, 500 code
404 codes, 200 code

Question 51: Fill in the blank: \_\_\_\_\_\_ is the most commonly used structured data markup for SEO. It’s the result of a collaboration on behalf of Google, Bing, Yahoo! and Yandex.