Twitter Launch and Connect Certification Exam Answers

Clear My Certification April 24, 2024 X Certification Leave a comment 88 Views

To launch and connect effectively on Twitter, you’ll want to strategize your approach. Here’s a refined step-by-step guide:

Set Clear Objectives: Determine what you want to achieve on Twitter. Whether it’s brand awareness, driving website traffic, or engaging with customers, having clear goals will guide your strategy.
Optimize Your Profile: Your profile is your first impression. Use a clear profile picture (like a logo or professional headshot), write a compelling bio that describes who you are or what your business does, and add a link to your website or landing page.
Follow Relevant Accounts: Start by following industry leaders, influencers, and organizations in your niche. This not only helps you stay updated but also opens doors for networking and collaboration opportunities.
Engage with Content: Don’t just lurk – actively engage with others’ tweets by liking, retweeting, and replying. This shows that you’re interested in the conversation and helps you connect with like-minded individuals.
Create Valuable Content: Share content that provides value to your audience. This could be industry insights, helpful tips, behind-the-scenes glimpses, or even curated content from others (with proper credit, of course).
Use Hashtags Wisely: Incorporate relevant hashtags into your tweets to increase their discoverability. Research trending hashtags in your industry and use them strategically to reach a broader audience.
Start Conversations: Twitter is all about conversations. Ask questions, respond to others’ tweets, and participate in Twitter chats and discussions. Building relationships is key to growing your network.
Stay Consistent: Consistency is crucial on Twitter. Aim to tweet regularly to keep your audience engaged and your profile active. Use scheduling tools like Buffer or Hootsuite to plan and automate your tweets.
Monitor Mentions and Messages: Keep an eye on your notifications tab to stay updated on who’s mentioning you or sending you direct messages. Respond promptly and courteously to maintain positive interactions.
Measure Your Success: Use Twitter analytics to track your performance and understand what resonates with your audience. Pay attention to metrics like engagement rate, follower growth, and link clicks to refine your strategy over time.

By following these steps and staying authentic to your brand, you can successfully launch on Twitter and start building meaningful connections with your audience and peers.

Twitter Launch and Connect Certification Exam Quiz Answers

Question 1: Where should you place your logo throughout your video creative?

Top left corner
Lower third
You should not include your logo in video creative
Top right corner

Question 2: What is the minimum number of ad formats you should use to maximize your success?

2-3
3-5
1-2
5-10

Question 3: What percentage of sales can be directly attributed to creative?

10%
47%
33%
20%

Question 4: People on Twitter are often the first to try, buy, and…

Send a DM asking for more information
Download a new game
Forget about your ad
Share new experiences with others

Question 5: What are the #ThreeSimpleRules for getting creative on Twitter? (select three)

Keep it short & simple
Use jump cuts and fast-changing visuals
Create visual cues with clear logo placement and captions
Include people & products in your videos

Question 6: Which launch phase involves fine-tuning details at the campaign level, including identifying target audiences, creating copy, and determining the campaign’s duration?

None of the launch phases involve these things
Activation
Creative
Flighting

Question 7: In general, how long should your Video Ads be on Twitter?

25-45 seconds
60-90 seconds
30-60 seconds
10-15 seconds

Question 8: People on Twitter are… (select three)

Results-driven
Mostly on iOS devices
Influential
Receptive

Question 9: What are the key themes of conversation?” is a question that helps define which of the following elements of a unique message’s construction?

Target audience
Topic of Connection
Customized creative
Brand story

Question 10: To drive awareness for your launch campaign, your flighting should be at least ___________ long.

2-3 weeks
5-10 weeks
1-2 weeks
3-6 weeks

Question 11: When you want to align with the topic, you can choose:

Video Ads
Trend Takeover+
Timeline Takeover
Trend Takeover

Question 12: If you pre-produce assets based on what you know will happen and publish them when the moment unfolds so they “feel” real-time, you are creating:

Realtime content
Immersed content
Planned content
Anticipated content

Question 13: Which of the following Twitter ad formats help you “go big on the reveal”? (select three)

Timeline Takeover
Trend Takeover
Awareness campaigns
Trend Takeover+

Question 14: Which of the following actions could lead your connect campaigns to 2X more engagement, 35% higher view-through, and 3X more cost efficiency.

Expand your campaign window
Expand your target audience
Use multiple campaigns
Use customized creatives

Question 15: Which of the following statements is correct about flighting strategy?

You don’t need to understand the pulse of a conversation before joining it.
It leads brands to build a phased approach to maximize impact pre / during / post-event.
It does not take part in the peak of the conversation.
It reinforces your connect campaign by extending the window after the peak.

Question 16: A successful connect strategy contains (select three):

Connect strategy
Flighting strategy
Messaging strategy
Engaging strategy

Question 17: The ways to connect on Twitter include (Select three):

Events
Occasions
Topics
Trends

Question 18: How do Twitter’s takeover products help you achieve a successful launch?

Takeover products allow you to upload longer videos to Twitter.
Takeover products allow you to direct message your audience at scale.
Takeover products help you achieve mass awareness on Launch Day.
Takeover products are Twitter’s most cost-effective ad solutions.

Question 19: Holiday seasons, International Women’s Day, and Valentine’s Day are all examples of what type of connect opportunity?

Events
Occasions
None of these are connect opportunities
Trends

Question 20: If you’re interested in significantly moving brand metrics, the length of your campaign should be…

Longer
Dependent on your budget
Shorter
Flight time does not impact brand metrics

Question 21: To build cultural relevance for your brand, your messaging should be based on a combination of (select three):

Topic of connection
Brand story
Customized creative
Target audience

Question 22: Launch Leaders use a phased approach to their flighting strategy, which includes…

Tease, Reveal, and Reinforce
Hype, Anticipate, and React
Preview, Release, and Tech Support
Launch Leaders do not use a phased approach.

Question 23: What are the five types of launches we identify on Twitter?

New projects, new branding, new copyrights, new features, and new hires
New products, new brands, new messaging, new promotions, and new features
New cars, new logos, new movies, new TV shows, and new sales
New companies, new management, new features, new offers, and new messaging

Question 24: What do we mean when we say “connect” on Twitter?

Executing campaigns around global moments
Communicating with key stakeholders and influencers
Launching a new product that’s connected to a current trend
Building relevance by being a part of the conversation

Question 25: What percentage of a consumer’s purchase decision is driven by their perception of a brand’s cultural relevance?

5%
25%
7%
10%

Question 26: What do we mean when we say “launch” on Twitter?

Creating a new campaign to be released on a specific date
Driving sales for a specific type of product
Building awareness and interest in something new
Announcing the event of a sale with a promoted Tweet

Question 27: Launch Leaders invest heavily leading up to their launch, spending on average up to ___ % of their total budget between the Tease + Reveal stages.

5%
10%
40%
25%

Question 28: Why is it essential for your brand to be culturally relevant? (select two)

Cultural relevance is straightforward to obtain.
Cultural relevance correlates better with brand metrics.
Cultural relevance is a critical driver of the consumer’s purchase decision.
Cultural relevance is every brand’s #1 objective.

Question 29: What are the five types of launch categories on Twitter?

Product, brand, features, message, promotion
Videos, images, websites, apps, sales
Paid media, video views, announcements, apps, websites
Sales, services, announcements, products, promotions

Question 30: ______________ maximizes your success by serving content before, during, and after your launch day.

A content strategy
A data-driven flighting schedule
An activation plans
Creative developed by an award-winning team

Question 31: Your goal for the reveal phase of your launch should be to…

Achieve all of your KPIs in a single day
Start conversations
Drive mass awareness of your launch
Increase your reach

Question 32: Why are captions so important for your videos on Twitter?

Including captions can lead to longer view rates.
Captions aren’t that important on Twitter.
If your video has captions, Twitter will show your ad to more people.
Captions help identify the music you’re using in your videos.

Question 33: Which ad format allows you to connect your content with over 200 brand-safe publishers?

Amplify Sponsorship
Trend Takeover
Timeline Takeover
Amplify Pre-roll

Question 34: True or False. Brands that invest early in building shareable content for their audiences tend to hit their Launch KPIs more often than those that don’t.

False
True

Question 35: What are the three phases of the connect flighting strategy? (select three)

Hype
React
Participate
Announce

Question 36: How many ad formats should you use to increase the probability of having a successful connect campaign?

As many as you can
Only 1
2-3
More than 3

Question 37: When you want to be at the front and center of the topic, you can use:

Poll
Video ads for Website Clicks
Timeline Takeover
Video ads with Conversation Buttons

Question 38: Working from home, mindfulness, and activism are examples of which type of connect opportunity?

Trends
None of these are connect opportunities
Events
Occasions

Question 39: If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three)

Intent
Consideration
Recall
Awareness

Question 40: What did Bain identify as a significant differentiator for brands that had successful launch campaigns?

Their use of Twitter as part of their launch strategy
The industry the brand operates within
Their overall budget
Their use of cutting-edge creative

Question 41: Brands that hit their launch KPIs are ____ more likely to launch on Twitter.

1.1X
2X
2.3X
not

Question 42: What percentage of marketers report missing their launch KPIs?

15%
20%
85%
50%

Question 43: What’s the advantage of running a connect campaign on Twitter rather than on other platforms?

People on Twitter spend more time scrolling, so your ads are more likely to be seen.
People come to Twitter to connect with what’s happening, which makes them more leaned in and receptive to your ads.
Twitter ads are less intrusive.
People on Twitter are more interested in ads.

Question 44: On launch day you should…

Send DMs to your community
Go big on the reveal to maximize awareness
Tweet at least 2-3 times
Create an email newsletter campaign

Question 45: Social video content should be designed for…

The fastest download speeds
Viewing on a large-screen TV
A sound-off environment
Use across all social platforms

Question 46: True or False: When choosing the best formats for your KPI, Video Ads with Conversation Buttons work best to build campaign awareness, message association, and intent.

True
False

Question 47: ________ is a premium, single-day, “mass awareness” ad package of Twitter’s most valuable video impressions.

Trend Takeover
Timeline Takeover
Trend Takeover+
Amplify Pre-roll Ads

Question 48: Why do people come to Twitter?

Because they want to buy something.
To stay up-to-date on the topics they care about and talk to others who share their interests.
To create friendships with the brands they follow.
To engage with companies via DMs.

Question 49: Award shows, music festivals, and sporting events are all examples of which type of connect opportunity?