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Sell Products or Services Online Quiz Answers – Google Fundamentals of Digital Marketing
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Module 25: Sell More Online Quiz Answers – Google Fundamentals of Digital Marketing
Question 1: Which of the following is a sign that customers are having trouble using a particular device to make purchases?
- Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
- A specific product is not selling much compared to your other products
- You get a lot of questions about your return policy
- People are having trouble using a promo code for a current sale
Question 2: What is an example of product merchandising?
- Running an ad for your products
- Adding a way for customers to filter your products
- Displaying very specific, featured products on your home page
- Cross-selling products in the checkout process
Question 3: Which of the following statements is true when describing how retargeting ads work?
- Retargeting ads are visible to people who haven’t been on your website yet
- Once a user visits your site, the code drops an anonymous browser cookie
- Once your customer purchases, you cannot turn off the retargeting ad
- Retargeting will always drive customers to your site
Sell More Online in Digital Marketing
To sell more online through digital marketing, you need a comprehensive strategy that encompasses various channels and tactics. Here are some key strategies to boost your online sales:
- Optimize Your Website:
- Ensure your website is user-friendly, easy to navigate, and mobile-responsive.
- Implement a secure and straightforward checkout process to minimize cart abandonment.
- Optimize loading speed to enhance user experience and SEO.
- Search Engine Optimization (SEO):
- Conduct keyword research to understand what terms potential customers are using.
- Optimize your website content, meta tags, and images for search engines.
- Build high-quality backlinks to improve your website’s authority.
- Content Marketing:
- Create valuable and relevant content that addresses your audience’s needs and pain points.
- Utilize a blog, videos, infographics, and other content formats to engage your audience.
- Share your content on social media platforms to reach a wider audience.
- Social Media Marketing:
- Identify the social media platforms where your target audience is most active.
- Create compelling and shareable content.
- Utilize paid advertising on platforms like Facebook, Instagram, and LinkedIn.
- Email Marketing:
- Build and segment your email list.
- Send personalized and targeted email campaigns.
- Use automation for drip campaigns, abandoned cart reminders, and customer segmentation.
- Pay-Per-Click (PPC) Advertising:
- Use Google Ads and Bing Ads to target potential customers actively searching for your products.
- Optimize ad copy, keywords, and landing pages for better conversion rates.
- Utilize retargeting ads to bring back visitors who didn’t make a purchase.
- Influencer Marketing:
- Identify influencers in your industry or niche.
- Collaborate with influencers to promote your products or services.
- Leverage their audience to increase brand awareness and drive sales.
- Customer Reviews and Testimonials:
- Encourage and showcase positive customer reviews.
- Display testimonials prominently on your website.
- Respond to negative reviews professionally and seek resolution.
- Loyalty Programs and Discounts:
- Implement loyalty programs to encourage repeat purchases.
- Offer exclusive discounts or promotions to reward loyal customers.
- Analytics and Optimization:
- Use analytics tools to track the performance of your digital marketing efforts.
- Analyze data to identify what strategies are working and optimize accordingly.
- Continuously test and refine your campaigns for better results.
Remember, successful digital marketing is an ongoing process that requires adaptation to changing trends and customer behavior. Regularly assess your strategies, stay updated on industry trends, and be willing to adjust your approach to achieve the best results.
