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Twitter Ads Manager Fundamentals Certification Exam Answers

Twitter Ads Manager is a powerful tool for businesses and individuals looking to reach their target audience and promote their products or services on Twitter. Here’s a rundown of the fundamentals:

  1. Setting Up Your Account: To get started with Twitter Ads Manager, you need to have a Twitter account. If you don’t have one, you’ll need to create one. Once you have a Twitter account, you can access Twitter Ads Manager through the Twitter Ads website.
  2. Campaign Objectives: When you create an ad campaign on Twitter, you’ll first need to choose your campaign objective. This could be anything from increasing brand awareness to driving website clicks or app installs. Your campaign objective will determine the type of ad you create and the metrics you’ll be optimizing for.
  3. Targeting: Twitter offers various targeting options to help you reach your desired audience. You can target users based on demographics such as age, gender, location, interests, and even the devices they use. You can also target users based on their behavior and interests, allowing you to reach people who are likely to be interested in your products or services.
  4. Ad Formats: Twitter offers several ad formats to choose from, including promoted tweets, promoted accounts, and promoted trends. Promoted tweets appear in users’ timelines like regular tweets but are labeled as “promoted.” Promoted accounts appear in users’ “Who to Follow” recommendations, while promoted trends are hashtags that appear at the top of users’ trending topics.
  5. Budgeting and Bidding: When creating your ad campaign, you’ll need to set a budget and bidding strategy. You can choose between a daily budget or a total budget for your campaign, and you can also set bid amounts for the actions you want users to take, such as link clicks or engagements.
  6. Monitoring and Optimization: Once your campaign is live, you can monitor its performance in real-time using the Twitter Ads Manager dashboard. You can track metrics such as impressions, clicks, engagement rate, and cost per result. Based on this data, you can make adjustments to your campaign, such as tweaking your targeting or ad creative, to improve performance.
  7. Analytics and Reporting: Twitter Ads Manager provides detailed analytics and reporting tools to help you understand how your ads are performing and how they’re impacting your business goals. You can generate reports on various metrics and export the data for further analysis.
  8. Compliance and Policies: It’s important to familiarize yourself with Twitter’s advertising policies and guidelines to ensure that your ads comply with their rules. This includes guidelines on prohibited content, targeting practices, and ad creative requirements.

By mastering these fundamentals, you can leverage Twitter Ads Manager to effectively promote your brand and drive results on the platform.

Twitter Ads Manager Fundamentals Certification Exam Quiz Answers

  • Funding Source
  • Objective
  • Status
  • International Views
  • Filters
  • Metrics
  • Exporting
  • Cross-Border
  • Twitter account
  • business
  • campaign
  • audience
  • Select everything to cover the most people.
  • Choose 1 or 2 options that support your goal.
  • Suggests target demographics
  • Calculates audience based on your selections
  • Sets up refined audience targeting
  • Recommends themes for future campaigns
  • 365
  • 28
  • 7
  • 14
  • Campaigns
  • Creatives
  • Analytics
  • Tools
  • App Manager
  • Conversion Tracking
  • Audiences
  • Tag Library
  • Video best practices
  • Tweet best practices
  • Campaign best practices
  • Analytics best practices
  • Daily
  • Campaign
  • Ad Group
  • Out Of Home Engagements
  • Conversion Tracking
  • App Manager
  • Ad Editor
  • Tag Library
  • Reach
  • Engagements
  • Followers
  • Website Traffic
  • Refined audience targeting choices
  • Creative alone
  • Adding subtitles to all media
  • Combining the right target and good creative.
  • Seen
  • Retweeted
  • Liked
  • Called
  • Replied
  • Reach
  • Filters
  • Metrics
  • Creatives
  • Simple Media Upload
  • Preview
  • Complex to use
  • Media Upload how-to
  • Media Library
  • Tweet Composer
  • Analytics Tab
  • Events Manager
  • Key Words
  • Interest
  • Events
  • Household Income
  • Awareness
  • Consideration
  • Conversion
  • Creation

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