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Amazon DSP Certification Exam Answers

Amazon DSP (Demand-Side Platform) is a programmatic advertising platform that allows advertisers to programmatically buy display and video ad placements both on and off Amazon-owned properties. Here’s an overview of Amazon DSP:

  1. Audience Targeting: Amazon DSP enables advertisers to target audiences based on Amazon’s rich first-party shopping data, including shopping behaviors, purchase history, demographics, and interests. Advertisers can also create custom audience segments and lookalike audiences to reach specific customer groups.
  2. Ad Formats: Amazon DSP supports various ad formats, including display ads, video ads, and audio ads. Advertisers can create engaging ad creatives and deliver them across a wide range of placements, including Amazon-owned properties like Amazon.com, Amazon devices (e.g., Kindle, Fire tablet), IMDb, and third-party websites and apps through Amazon’s ad network.
  3. Real-Time Bidding (RTB): Amazon DSP operates on a real-time bidding (RTB) basis, allowing advertisers to bid on ad placements in real-time auctions. Advertisers can set bids based on their campaign objectives, target audience, and budget, and the winning bid gets the ad placement.
  4. Advanced Targeting Options: Amazon DSP offers advanced targeting options, including contextual targeting, behavioral targeting, retargeting, and audience segmentation. Advertisers can target users based on their browsing history, search behavior, purchase intent, and contextual relevance to ensure their ads are served to the right audience at the right time.
  5. Measurement and Reporting: Amazon DSP provides robust measurement and reporting tools to track the performance of ad campaigns in real-time. Advertisers can monitor key performance metrics such as impressions, clicks, conversions, viewability, and return on ad spend (ROAS) and gain actionable insights to optimize their campaigns for better results.
  6. Brand Safety and Fraud Protection: Amazon DSP implements strict brand safety measures and fraud detection technologies to ensure that ads are displayed in brand-safe environments and protected from fraudulent or non-human traffic. Advertisers can leverage pre-bid and post-bid filters, ad verification tools, and anti-fraud algorithms to maintain brand integrity and maximize ad quality.
  7. Cross-Device Targeting: Amazon DSP enables advertisers to reach users across multiple devices and platforms, including desktop, mobile, and connected TV (CTV). Advertisers can deliver consistent messaging and experiences to users as they move across different devices throughout their customer journey.
  8. APIs and Integrations: Amazon DSP provides open APIs and integration capabilities to facilitate seamless integration with third-party ad tech platforms, data management platforms (DMPs), customer relationship management (CRM) systems, and other marketing technologies. Advertisers can customize and extend the functionality of the platform to meet their specific business needs and requirements.

Overall, Amazon DSP offers advertisers a powerful and scalable solution for reaching their target audience with highly relevant and engaging display and video ads across Amazon’s ecosystem and beyond. By leveraging Amazon’s vast data resources and advanced targeting capabilities, advertisers can drive brand awareness, engagement, and conversions effectively and efficiently.

Amazon DSP Exam Quiz Answers

  • Amazon O&O properties
  • Third-party exchanges
  • Amazon Publisher Services (APS)
  • Private marketplaces (PMPs)
  • Ensure ads drive purchases with every click
  • Allow advertisers to effectively communicate their message
  • Ensure ads are seen by a broad audience
  • Ensure customer experience is relevant and enjoyable
  • Brand lift
  • Detail page view rate (DPVR)
  • Click-through rate (CTR)
  • Return on ad spend (ROAS)
  • True
  • False
  • Advertiser hashed audiences
  • Amazon audiences
  • Advertiser audiences from a pixel
  • Advertiser audiences from a DMP
  • July 22nd non-viewable video ad
  • July 29th viewable video ad
  • August 5th purchase
  • July 15th viewable display ad
  • April 1st impression
  • April 7th impression
  • April 9th purchase
  • April 4th clicks
  • The majority of programmatic ads are purchased using a CPM or dCPM model.
  • The buying process for programmatic advertising is automated.
  • Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
  • Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).
  • 3P vendor and deal
  • Audience segmentation and all data
  • Performance and audience segmentation
  • Performance and all data
  • True
  • False
  • False
  • True
  • Advertiser B wins and pays $1.19
  • Advertiser C wins and pays $1.19
  • Advertiser C wins and pays $1.15
  • Advertiser B wins and pays $1.14
  • Review
  • Setup
  • Optimize
  • Report
  • The line item is achieving its performance goal but has potential to perform better.
  • The line item is spending its budget at an optimal pace.
  • The line item is not achieving its desired KPI or goal.
  • The line item is not spending enough of the allocated budget.
  • Advertiser A wins and pays $1.04
  • Advertiser C wins and pays $1.11
  • Advertiser C wins and pays $1.05
  • Advertiser B wins and pays $1.11
  • Programmatic advertising
  • Direct advertising
  • Private marketplaces (PMPs)
  • Amazon O&O properties
  • Third-party exchanges
  • Amazon Publisher Services (APS)
  • When reviewing a campaign’s performance toward an awareness goal.
  • When reviewing a campaign’s performance toward a purchase goal.
  • When reviewing a campaign’s performance toward a consideration goal.
  • An advertiser never needs to review brand halo metrics.
  • Speed: decisions made within nanoseconds
  • Customization: adjust levers as needed
  • Granularity: every impression is evaluated
  • Amazon does not offer automatic optimization
  • Fixed price
  • Open auction
  • Private auction
  • Martina should only leverage manual optimization tactics.
  • Martina should only leverage automatic optimization.
  • Martina should leverage automatic and manual optimization strategies.
  • Martina does not need to employ any optimization strategies.
  • GreenTree mobile met both campaign goals
  • GreenTree-BTF met both campaign goals
  • GreenTree -ATF did not meet the ROAS goal.
  • GreenTree video met the CPM goal but did not meet the ROAS goal.
  • Deal report
  • Performance report
  • 3P vendor report
  • Audience segmentation report
  • False
  • True
  • Advertisers can access comprehensive and unique inventory that is not available via other DSPs.
  • The Amazon DSP monitors for brand safety, traffic quality, viewability and 3rd party supply quality.
  • The Amazon DSP only offers manual optimization.
  • The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
  • Advertisers of a service that Amazon does not offer
  • Advertisers of a product under a category that Amazon does not offer
  • Any advertiser
  • Advertisers of brands that sell goods/services on Amazon
  • CPM
  • CPC
  • dCPM
  • Link in customer flow
  • Link out customer flow
  • False
  • True
  • Add to cart
  • Click-through rate
  • Impressions served
  • Brand halo
  • PMPs are invitation-only marketplaces.
  • PMPs allow advertisers broader access to third-party supply.
  • PMPs leverage Amazon’s header-bidding integrations.
  • PMPs extend the benefits of programmatic to specific publisher buys.
  • 10% of pixels in view for at least 2 seconds
  • 100% of pixels in view for at least 1 second
  • 50% of pixels in view for at least 3 seconds
  • 50% of pixels in view for at least 1 second
  • Shoppers are not moving from the consideration to purchase stage.
  • Shoppers are not moving from the purchase to advocacy stage.
  • Shoppers are not moving from the advocacy to loyalty stage.
  • Shoppers are not moving from the awareness to consideration stage.
  • True
  • False
  • True
  • False
  • 5+ reviews and a 3.5+ star rating
  • 50+ reviews and a 4.0+ star rating
  • 15+ reviews and a 3.5+ star rating
  • 30+ reviews and a 4.5+ star rating
  • False
  • True
  • CTAs are not allowed in ads that appear off Amazon
  • CTAs are not allowed in display ads
  • The custom image should not duplicate information that is in the e-commerce section
  • September 25th
  • October 1st
  • September 26th
  • October 6th
  • Amazon O&O properties
  • Private marketplaces (PMPs)
  • Amazon Publisher Services (APS)
  • Third-party exchanges
  • It reduces the risk of bidding on suspicious impressions
  • Amazon does not perform pre-bid analysis
  • It removes fraudulent elements after an impression is served
  • It filters out robotic bid requests
  • Type of creative selected
  • Duration of campaign
  • KPIs selected for an order
  • Supply selected for a line item
  • Shift budget from that line item to higher performing line items.
  • Increase frequency cap on that line item to serve more impressions.
  • Decrease frequency cap on that line item to serve less impressions.
  • Maintain bids and frequency caps.
  • Animation that mimics user interaction, such as a moving cursor
  • Flashing or pulsating text
  • Interactive elements that compliment the user experience
  • Engaging animation that does not distract or deceive
  • After reviewing campaign insights
  • Immediately after setting up the campaign
  • Before setting up the campaign
  • Before pulling downloadable reports
  • Shift budget from high-performing line items to the underperforming/underdelivering line items.
  • Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
  • Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
  • Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions
  • Amazon O&O properties
  • Third-party exchanges
  • Private marketplaces (PMPs)
  • Amazon Publisher Services
  • Invitation-only marketplace allowing select buyers to bid on impressions
  • Amazon’s marketplace of 10,000+ directly integrated sites and apps
  • Code is placed directly on participating websites and apps
  • Exclusive supply sources available in the Amazon DSP
  • To be able to optimize to the ones performing best
  • To maximize viewability
  • To reduce time needed to set-up the campaign
  • To increase the campaign’s reach
  • all of these
  • Poor customer reviews
  • Out-of-stock issues
  • Prime Day
  • True
  • False
  • True
  • False
  • 14 days
  • 30 days
  • 7 days
  • 60 days
  • UNMISSABLE SUMMER DEALS!
  • Upgrade today
  • Shop now!
  • Hurry while supplies last
  • 10 days
  • 1 day
  • 7 days
  • 30 days
  • False
  • True
  • True
  • False
  • Decrease bids
  • Relax the viewability setting
  • Select any unchecked supply sources
  • Decrease frequency caps
  • IM – Exercise & Fitness Apparel
  • LS – Parents with Children in Household
  • LS – Music, Movies, TV Fans
  • LS – Sci-fi Interest
  • Manual optimizations
  • Automatic optimizations
  • Neither of these

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