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Get Started with Search Quiz Answers – Google Fundamentals of Digital Marketing

Make it Easy for People to Find a Business on the Web Quiz Answers – Google Fundamentals of Digital Marketing

Module 5: Get Started with Search Quiz Answers – Google Fundamentals of Digital Marketing

  • People pay to use search engines, so there is a wealthy customer base there
  • People who search are actively looking for information, products or services
  • Search engines are a big trend these days
  • Search engines guarantee new customers
  • Androids
  • Interns
  • Automatons
  • Bots
  • The date it was published
  • The number of images used
  • The total number of words
  • The title tags
  • Organic search results
  • The search results page
  • Business directories
  • Display advertising networks
  • How famous your brand name is
  • How cool your logo is
  • How long your business has been around
  • How relevant your ads are
  • It helps you increase your social media following
  • It helps you optimise your Google Business Profile listing
  • It helps you understand which keywords people are searching for on Google
  • It helps you run A/B tests on your home page

Get Started with Search in Digital Marketing

Getting started with search involves using search engines to find information on the internet. Here are some steps to help you get started:

  1. Choose a Search Engine:
    • Popular search engines include Google, Bing, Yahoo, and DuckDuckGo. Google is widely used and often provides accurate and relevant results.
  2. Open a Web Browser:
    • Use a web browser like Google Chrome, Mozilla Firefox, Safari, or Microsoft Edge.
  3. Go to the Search Engine’s Website:
    • Type the URL of your preferred search engine into the address bar and press Enter.
  4. Enter Your Search Query:
    • In the search bar, type the keywords or phrases related to the information you’re looking for. Be specific and concise.
  5. Use Quotation Marks for Exact Phrases:
    • If you’re looking for an exact phrase, enclose it in quotation marks. For example, “climate change.”
  6. Use Minus Sign for Exclusions:
    • If you want to exclude certain words from your search, use a minus sign. For example, if you’re searching for information about dolphins but not the Miami Dolphins, you could type “dolphins -Miami.”
  7. Use Site: Operator for Specific Websites:
    • To search within a specific website or domain, use the “site:” operator. For example, “ space exploration” will search for information about space exploration on Wikipedia.
  8. Review Search Results:
    • After entering your query, you’ll see a list of search results. Each result typically includes a title, a snippet of information, and a URL. Skim through the results to find what you need.
  9. Refine Your Search:
    • If your initial search doesn’t yield the desired results, try refining your query. You can add more keywords, use synonyms, or modify your search parameters.
  10. Explore Advanced Search Options:
  • Most search engines offer advanced search options that allow you to filter results based on criteria like time, file type, or location. Explore these options if you need more specific information.
  1. Learn Keyboard Shortcuts:
  • Many search engines have keyboard shortcuts that can save you time. For example, in Google, pressing “Tab” after entering a search term allows you to navigate through the results using the keyboard.

Remember to critically evaluate the information you find and cross-reference it with other reliable sources, especially if the information is crucial or sensitive.

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