Hubspot Frictionless Sales Certification Exam Answers

Clear My Certification May 3, 2024 HubSpot Leave a comment 58 Views

Frictionless Sales, as termed by HubSpot, refers to a sales approach focused on reducing barriers or obstacles that may impede the buying process for customers. HubSpot, a leading CRM (Customer Relationship Management) platform, emphasizes the importance of making the sales process as smooth and effortless as possible for both sales teams and customers.

Key elements of HubSpot’s Frictionless Sales approach may include:

Streamlined Processes: Simplifying sales processes and workflows to minimize unnecessary steps and delays.
Automation: Leveraging technology, such as automation tools within the CRM platform, to handle routine tasks and communications, allowing sales teams to focus on more valuable interactions with prospects.
Personalization: Tailoring sales efforts to individual prospect needs and preferences, enhancing the customer experience and increasing the likelihood of conversion.
Data-Driven Insights: Utilizing data analytics to gain insights into customer behavior and preferences, enabling more targeted and effective sales strategies.
Omnichannel Engagement: Engaging with prospects across multiple channels (e.g., email, social media, phone), ensuring a seamless experience regardless of how customers choose to interact with the sales team.
Responsive Support: Providing timely and helpful support to address any questions or concerns that may arise during the buying process, fostering trust and confidence in the sales relationship.

By implementing these principles, businesses can create a more frictionless sales experience that ultimately leads to higher customer satisfaction, increased retention, and greater revenue growth.

Hubspot Frictionless Sales Certification Exam Answers

Question 1: Which of the following is true?

Funnels and flywheels are two different ways of saying the same thing.
The funnel is a better business model than the flywheel because it enables you to compare the performance of one salesperson to another.
A flywheel is the best model for customer service teams, while a funnel is the best model for sales teams.
The flywheel is a better business model than the funnel because it takes into account the impact current customers have on future customers.

Question 2: Which two groups of people does the frictionless selling framework try to provide a more convenient experience for?

Salespeople and their prospective buyers
Salespeople and their leaders
Executive teams and middle management
Customers and prospects

Question 3: True or false? Generally speaking, business-to-business sales teams are better at providing a convenient experience for their customers than sales teams who sell directly to consumers.

True
False

Question 4: If you already have a sales framework in place, and you decide to implement the frictionless selling framework, what will the relationship of those two frameworks be?

In most cases, frictionless selling will replace your current framework.
In most cases, frictionless selling will complement your current framework.
In most cases, frictionless selling will be used by different employees than your current framework.
In most cases, frictionless selling will require you to make slight adjustments to your current framework.

Question 5: When you think about your sales organization as a flywheel, which of the following is the best goal to have?

Find ways to reduce force and increase friction.
Find ways to increase force and friction.
Find ways to decrease force and friction.
Find ways to increase force and reduce friction.

Question 6: Which of the following is an example of force?

Happy customers
Automatic data entry
Manual data entry
Pipeline meetings

Question 7: Which of the following is an example of friction?

Manual data entry
Automatic data entry
Happy customers
Pipeline meetings

Question 8: True or false? Most sales organizations are doing everything they can to apply force to their flywheel.

True
False

Question 9: True or false? Most sales organizations are doing everything they can to remove friction from their flywheel.

True
False

Question 10: What are the phases of the frictionless selling framework?

Enable, Align, Transform
Attract, Engage, Delight
Identify, Connect, Explore, Advise
Engage, Guide, Grow

Question 11: What is the relationship between the three phases of the frictionless selling framework?

They complement each other in such a way that they should all be implemented at the same time.
They are interchangeable so that they can be implemented in any order.
They form a progression, with each successive phase building on the previous one.
Each stage includes the techniques of the previous stages so that you don’t have to think about the previous stages once you leave them.

Question 12: Fill in the blank: The purpose of the enable phase is to enable your team to ______.

identify their buyers’ needs
spend more time selling
negotiate more assertively
accomplish more in the time they have

Question 13: What metrics are most important during the enable phase?

ROI, profitability, and year-over-year growth
Customer retention, rep productivity, and employee happiness
Close rates, time to close, and customer satisfaction
Time to complete key tasks, time spent connecting with customers and making sales, and quota attainment

Question 14: Fill in the blank: The purpose of the align phase is to align your team with ______.

your target buyer
your company goals
market trends
industry best practices

Question 15: What metrics are most important during the align phase?

Time to complete key tasks, time spent connecting with customers and making sales, and quota attainment
Close rates, time to close, and customer satisfaction
Customer retention, rep productivity, and employee happiness
ROI, profitability, and year-over-year growth

Question 16: Fill in the blank: The purpose of the transform phase is to transform ______.

your team through a culture of learning
your sales process to match your customers’ buying process
your funnel into a flywheel
your team through a large-scale reorganization

Question 17: Which of the following is the most important responsibility of sales managers?

Forecasting sales performance for the coming month or quarter
Hiring new team members
Ensuring sales performance is communicated clearly to upper management
Ensuring their sales people are coached on a regular basis

Question 18: What metrics are most important during the transform phase?

Time to complete key tasks, time spent connecting with customers and making sales, and quota attainment
Close rates, time to close, and customer satisfaction
Customer retention, rep productivity, and employee happiness
ROI, profitability, and year-over-year growth

Question 19: On average, how much of a salesperson’s day is spent selling?

About a third
About half
About three quarters
Nearly all

Question 20: True or false? Your sales team should only be doing things that provide value to your leads.

True
False

Question 21: What two activities should you focus on during the enable phase of the frictionless selling framework?

Improving interdepartmental communication and reporting you team’s performance to upper management
Training the team on best practices and coaching individuals to help them overcome their specific weaknesses
Adjusting your team’s incentive structure and ensuring their legal compliance
Removing non-sales activities from your team’s responsibilities and streamlining their other responsibilities

Question 22: True or false? Some tasks that can be automated should still be done manually to ensure your salespeople have full control and ownership over them.

True
False

Question 23: Which of the following is an attribute of a sales team that is well aligned with their buyer?

In-person meetings
Transparent pricing and discounts
Short sales cycles
Free consultations

Question 24: Which of the following is an attribute of a sales team that has a culture of learning?

Real-time performance data
Off-site training
Rigorous hiring standards
Weekly performance reviews

Question 25: Which phase of the frictionless selling framework does automatic email logging help with?

Enable
Align
Transform

Question 26: True or false? The majority of buyers consider salespeople trustworthy.

True
False

Question 27: What are the stages of the buyer’s journey?

Identify, connect, explore, advise
Awareness, consideration, decision
Enable, align, transform
Attract, engage, delight

Question 28: During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?

Your product or service
A problem they have
The principles of an inbound strategy
Changes in the market

Question 29: During the consideration stage of the buyer’s journey, what is the buyer considering?

Different categories of solutions
Different solution vendors
Whether they want to make a change
How much of a priority their current problem should be

Question 30: When in the buyer’s journey should you try to connect with a buyer?

During the decision stage, when they are deciding on a specific product or service
Before they even begin their buyer’s journey so that you can lead them through it
Before the decision stage, when they are still defining their path forward
After the buyer’s journey is over and they have decided to buy from you

Question 31: Which phase of an inbound sales strategy would lead intelligence, lead prioritization, and contact timeline most help with?

Identify
Connect
Explore
Advise

Question 32: In which phase of an inbound sales strategy would a salesperson help their leads decide on the best path forward?

Identify
Connect
Explore
Advise

Question 33: In which phase of an inbound sales strategy would a salesperson use a lead qualification framework to discover the buyer’s needs?

Identify
Connect
Explore
Advise

Question 34: Which phase of an inbound sales strategy would email, calling, live chat, and the meetings tool most help with?

Identify
Connect
Explore
Advise

Question 35: Which of the following is the best agenda for a sales meeting?

Start with an overview of your company and provide a list of noteworthy customers you’ve served. Next, recap the conversations you’ve had with your prospect so far and propose your plan for helping them.
Start by recapping the previous conversations you’ve had, then talk the prospect through the available options. End by recommending one of those options and explaining how you are uniquely positioned to help with that option.
Start by asking the prospect what they would like to talk about. Use the topics they suggest as the basis of your agenda.
Start with a description of your most advanced offering and then ask if they have any concerns moving forward with it. If they do, seek to resolve those concerns. If you can’t, position your less advanced offerings as an alternative.

Question 36: True or false? Every sales presentation should be personalized for the people you’re presenting it to.

True
False

Question 37: Which of the following is true of most sales organizations?

They would be better off not implementing a coaching program than implementing an ineffective program.
Their salespeople’s performance is unlikely to be improved by coaching.
They spend too much time coaching their salespeople.
They don’t coach their salespeople as much as they should.

Question 38: True or false? Having reliable sales data is required to create an effective coaching program.

True
False

Question 39: What are the steps of the GROW coaching technique?

Goal, Reality, Options, Way forward
Growth, Resilience, Optimism, Wealth
Gradual improvement, Realistic goals, Ongoing support, Willing compliance
Grade, Redirect, Optimize, Watch

Question 40: During the Goal step of GROW coaching, what is your role as coach?

Set a goal for your salesperson to achieve.
Ensure the salesperson’s personal goals are aligned with team goals.
Ask the salesperson what goal they would like to set.
Work with the salesperson to set a goal for your coaching sessions.

Question 41: During the Reality step of GROW coaching, what is your role as coach?

Help the salesperson judge how realistic the goal is.
Explain to the salesperson the reality of what they need to achieve.
Help the salesperson create a realistic plan for achieving the goal.
Help the salesperson evaluate the reality of where they are right now.

Question 42: During the Options step of GROW coaching, what is your role as coach?

Provide the salesperson with a list of options for achieving their goal.
Help the salesperson explore their options for getting from where they currently are to where they want to be.
Explore what options the salesperson has if they fail to achieve their goal.
Help the salesperson consider whether the goal is optional.

Question 43: During the Way Forward step of GROW coaching, what is your role as coach?

Help the rep decide how they will achieve their goal and how you can support them.
Determine for the rep the best way for them to achieve the goal.
Explain to the rep what they’ll need to do after accomplishing the goal.
Ask the rep how you can improve your coaching efforts in the future.

Question 44: True or false? When you coach a salesperson, you should spend more time listening than talking.

True
False

Question 45: Which of the following is a benefit of GROW coaching?

It places the responsibility for improvement on the person being coached.
It can be implemented without any direct involvement from sales management.
It gives the management team more control over individual salespeople.
It simplifies the way salespeople report their progress.

Question 46: True or False? Allowing salespeople to coach each other will distract from their primary responsibility of finding and closing new business.

True
False

Question 47: How can a film review be used as part of a coaching strategy?

As your team comes together to discuss their favorite movies and other topics not related to work, they will build trust with one another and be more open to coaching.
As you review recordings of how individual salespeople spend their working hours, you’ll be able to give them specific recommendations on how they can improve.
As your team reviews a specific call or meeting one of your salespeople ran, other team members can give advice on how that salesperson can improve in the future.
As your salespeople meet with their leads, they can click the filmstrip icon inside HubSpot CRM to indicate the meetings they need help with. Their manager can see a list of these meetings and coach the salesperson through each one.

Question 48: How can pipeline meetings be a coaching opportunity?

As you review each salesperson’s pipeline, you can teach them the best approach for each sale they’re pursuing.
As your salespeople review each other’s pipeline, they can hold one another accountable and share best practices.
As your salespeople each review their own pipeline, they can look for places where they need coaching.
As your executive team reviews the sales organization’s pipeline, they can identify the salespeople who are struggling and assign leaders to coach them.

Question 49: What is a salesperson’s role in executing an inbound strategy?

They serve as a bridge between marketing and sales and seek to provide a seamless transition between being a prospect and being a customer.
They are the primary engine that drives the company’s growth.
They play a background role and should only become involved with a customer if the customer explicitly asks to talk to sales.
They have the opportunity to set the tone for a person’s entire relationship with a company because they are often the first person a prospective customer meets.

Question 50: If a sales team is struggling to prioritize their leads, which phase of the frictionless selling framework will be most helpful to them?

Enable
Align
Transform

Question 51: If a sales team is having trouble keeping all their systems synchronized, which phase of the frictionless selling framework will be most helpful to them?

Enable
Align
Transform

Question 52: If a sales team’s leads struggle to get in contact with their assigned salesperson, which phase of the frictionless selling framework will be most helpful to them?

Enable
Align
Transform

Question 53: If a sales team asks their prospects to make large commitments early on in the sales process, which phase of the frictionless selling framework will be most helpful to them?

Enable
Align
Transform

Question 54: If a sales team is inconsistent in its quota attainment, which phase of the frictionless selling framework will be most helpful to them?

Enable
Align
Transform

Question 55: If a sales team doesn’t have a good onboarding program for its new hires, which phase of the frictionless selling framework will be most helpful to them?

Enable
Align
Transform

Question 56: If sales managers are spending more of their time reporting sales performance than coaching their salespeople, which phase of the frictionless selling framework will be most helpful to them?

Enable
Align
Transform

Question 57: Which of the following is the most important responsibility of a sales leader?

Researching market trends and making sure the team adapts to them
Setting team goals and ensuring every team member contributes toward hitting them
Hiring new salespeople and integrating them into the existing team
Making sure the sales team is following an effective sales process

Question 58: If a sales team tends to have hostile negotiations with their prospects, which phase of the frictionless selling framework will be most helpful to them?

Enable
Align
Transform

Question 59: If a sales team is relying too much on blind outreach, which phase of the frictionless selling framework will be most helpful to them?