Twitter Video Campaigns Certification Exam Answers

Clear My Certification April 25, 2024 X Certification Leave a comment 60 Views

Twitter video campaigns are a dynamic way to engage your audience, tell your story, and promote your brand or message. Here’s a concise guide to get you started:

Objective Setting: Begin by defining your campaign objectives. Are you aiming to increase brand awareness, drive website traffic, boost engagement, or achieve another goal? Clear objectives will guide your strategy.
Content Creation: Create compelling video content that aligns with your objectives and resonates with your target audience. Keep videos concise and attention-grabbing, as Twitter users often have short attention spans. Make sure your videos are visually appealing and include clear calls-to-action.
Ad Formats: Twitter offers several ad formats for video campaigns, including in-stream video ads, promoted video tweets, and video website cards. Choose the format that best suits your goals and budget.
Audience Targeting: Utilize Twitter’s targeting options to reach the right audience for your campaign. Target based on demographics, interests, behaviors, keywords, or custom audiences to maximize the relevance of your ads.
Budgeting and Bidding: Set your campaign budget and bidding strategy based on your objectives and the competitiveness of your target audience. Monitor your campaign performance and adjust your budget and bids as needed to optimize results.
Monitoring and Optimization: Keep a close eye on your campaign’s performance metrics, such as video views, engagement rate, click-through rate, and conversion rate. Use this data to make informed decisions and optimize your campaign in real-time.
Testing and Iteration: Experiment with different video content, ad formats, targeting options, and messaging strategies to see what resonates best with your audience. Continuously test and iterate to improve your campaign’s effectiveness over time.
Compliance and Best Practices: Adhere to Twitter’s advertising policies and guidelines to ensure compliance. Follow best practices for video production, such as using captions for accessibility and optimizing for mobile viewing.

By following these steps and continually refining your approach, you can create successful Twitter video campaigns that drive results and effectively communicate your message to your audience.

Twitter Video Campaigns Certification Exam Answers

Question 1: What is viewer’s third impression of Trend Takeover+?

The autoplay GIF or video appears at the top of the Explore tab, with the advertiser’s #hashtag, trend description, and “Promoted by Brand” copy
The trend moves down to the Trends section (without the GIF).
An advertiser’s pinned Tweet at the top and a timeline of other Tweets that contain the hashtag is populated.
The autoplay GIF or video appears as a Tweet on the viewer’s timeline.

Question 2: Which of the following terms represents the cost of each individual view that an ad receives?

CPM.
CPV
CPCV
Viewability

Question 3: Which campaign goal is recommended for Video Views campaign?

3s/100% video views
Video views
15s video views
Followers campaign

Question 4: You are a clothing brand and you want to use Twitter’s Video Ad offerings to direct your audience to your landing page, which ad format should you choose?

Video Ads with Website Buttons
Video Ads
Video Ads with Polls
Video Ads with Conversation Buttons

Question 5: Which of the following bid units prioritizes long-form engaged video views.

2s/50%
3s/100%
6s/50%
15s video view

Question 6: Which ArtHouse service should you use if you want to optimize existing brand assets with a focus on Twitter-specific best practices, consumer insights, attention theory, and design principles?

Amplify Campaign
Influencer campaigns
#Editing&Optimization
Out of Home Retrofit

Question 7: In the creative case study provided in this course, how did @CheesyVelveeta build positive brand associations with Twitter’s Video Ads?

@CheesyVelveeta showcased a positive human interaction associated with Velveeta Shells & Cheese.
@CheesyVelveeta applied prominent text overlays to promote their brand’s story.
@CheesyVelveeta ran a groundbreaking “Blank” video campaign
@CheesyVelveeta created a global contest

Question 8: What paperwork do you need for an influencer campaign on Twitter?

IO, T&Cs, & SOW
SOPs
SOW
T&Cs

Question 9: What is on the bottom left of an Ampify Pre-roll video?

Your handle’s logo
A time countdown
A publisher thumbnail
Twitter’s logo

Question 10: In the creative case study provided in this course, how did @SpecialK leverage Twitter’s Video Ads and Tweet Copies to promote their brand? (Select all that apply)

@SpecialK provided a short Tweet Copy that conveys a clear and focused message.
@SpecialK featured strong connections between the Video Ads and the Tweet Copy.
@SpecialK used hashtags to drive higher favorability and message association.
@SpecialK used paragraph breaks and tweet threads to create a unique message.

Question 11: Which of the following statements about hashtags are correct? (Select all that apply)

You can expect your brand slogan to translate to a hashtag.
You should reward users for interacting with your hashtag.
You should research how the hashtag is being used already.
Always use ALL CAPS in your hashtag.

Question 12: In the creative case study provided in this course, how did @HeinzTweets leverage Twitter’s Video Ads to promote their no sugar added ketchup?

@HeinzTweets used a text-only video to promote their brand’s story.
@HeinzTweets applied dominant colors that are consistent within the video and aligned with their branding to captivate viewers’ attention and reenforce brand identity.
@HeinzTweets showcased a positive human interaction associated with their no sugar added ketchup
@HeinzTweets ran a global contest

Question 13: What demographic metrics can you adjust when setting up a campaign? (Select all that apply)

Gender
Age
Location
Language

Question 14: In the case study provided in this course, how did @GonnaNeedMilk connect with sports fans and reposition milk as an ideal recovery drink for athletes on Twitter? (Select all that apply)

@GonnaNeedMilk kicked off its campaign during the NBA Playoffs by appearing prominently as a headline on the Explore tab through a Trend Takeover.
@GonnaNeedMilk ran contextually aligned content as pre-roll before the NBA’s Playoff coverage on the official NBA Twitter handle.
Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.
Throughout the Playoffs, @GonnaNeedMilk continued to expand their sports drink messaging with Promoted Tweets, or Tweets that were targeted to sports fans on Twitter.

Question 15: Which of the following tips about mixing ad formats are correct? (Select all that apply)

Start with the ad format that casts the widest “attention net” – Timeline Takeover.
Diversify the mix of ad formats to extend the impact of your budget.
Use different assets for different ad formats, a single asset seen among a mix of formats can decrease brand favorability.
Leverage the individual strengths of Amplify and Promoted Video to move consumers through the funnel.

Question 16: You are an interior design company and you want to illustrate several facets of your service to your potential clients, which Twitter ad formats should you choose?

Quick Promote
Amplify Pre-roll
Carousel Ads
App Installs Ads

Question 17: What types of Twitter publisher content can you run your Amplify Sponsorship ads with?

Quick Promote
Video clips
Live videos
Sponsored moments

Question 18: What are the three key services provided by Twitter ArtHouse? (Choose all that apply)

#Editing&Optimization
#BlueBrush
Influencer campaigns
Out of home activations

Question 19: What is the maximum number of publishers handles you can exclude for each standard category selected?

Question 20: In the case study provided in this course, how did CVS Health partner with WebMD to promote health-consciousness on Twitter? (Select all that apply)

CVS created a Timeline Takeover campaign to spread mass awareness of their partnership with WebMD.
CVS used the website Cards and Sponsored Moments to help extend the stories of the content it sponsored
WebMD created a year-long content strategy that hits on different themes depending on the time of year that allow CVS to align with through Twitter Amplify.
CVS targeted previous health and wellness content viewers with Website Cards to inspire a click to CVS.com.

Question 21: When should you choose “run of publishers” in an Amplify Pre-roll campaign? (Select all that apply)

You want to build contextual alignment with publisher content
You want to promote always-on mass-reach inventory
You need to boost brand awareness and scale
You want to promote during top events/occasions

Question 22: Which one is NOT one of Amplify Pre-roll Publisher Criteria

Verified account in good standing
Video content must be of premium production quality
Publish brand-safe content according to the Safe for Ads content guidelines
Publishers agree to only create content for Twitter

Question 23: What will happen when someone clicks on the website link in Video Ads with Website Buttons?

The video continues to play while the website loads below.
The video stops and the website loads below.
The website loads and takes over the entire screen.
The website loads after the viewer completes the video.

Question 24: Which ad format matches and runs your video ad before premium video content from over 200 brand-safe publishers?

Amplify Pre-roll
Carousel Ads
Video Ads
Twitter Takeover

Question 25: Which of the following statements on Tweet Copy best practices are correct? (Select all that apply)

Keep Tweet copy as focused as possible
Connect copy and content
More hashtags = more success
Keep it brief

Question 26: Which of the following statements about going live on Twitter app are correct? (Select all that apply)

Going live on Twitter App is limited to the capabilities of the mobile phone and internet connection.
More experienced Publishers/Advertisers who larger campaigns should use Media Studio instead.
Your Live Video will appear in a Tweet in your followers’ timeline and in your profile.
Only verified creators can go live using Twitter app.

Question 27: Where should you position your brand logo to get the most attention in your video ads?

Upper right corner of the frame
Upper or center of the frame
Lower left corner of the frame
Positioning has no impact on attention

Question 28: Which ad format offers the most premium, mass-reach placements that drive results across the funnel?

Amplify Sponsorship
Twitter Takeover
Twitter Live
Carousel Ads

Question 29: Which of the following statements are accurate descriptions of Timeline Takeover?

Timeline Takeover is an exclusive, single-day, “mass awareness” ad package of Twitter’s most valuable impressions.
You can achieve massive reach to our receptive audience over a 24-hour period using immersive, autoplay videos at the top of the timeline.
Using Timeline Takeover, you can maximize your brand exposure on a single day, such as a launch day.
Timeline Takeover allows you to own a single hashtag

Question 30: Which of the following options contain all the targeting features can you set up in on Twitter’s ad manager?

Keywords
Follower look-alikes, Movies and TV shows, Conversation topics, Keywords
Keywords, Follower look-alikes
Events, TV shows

Question 31: How can you add creatives to your Carousel ads?

In the Add Media window, select up to 280 existing assets in the media library.
In the Ad Media window, select one existing asset at a time and click add media. You can repeat this action up to six times.
Upload 280 new video assets
In the Add Media window, select up to six existing assets in the media library or to upload new assets.

Question 32: Why do creatives matter for Twitter Video Ads?

Creative best practices can lift brand favorability.
Creative is a significant factor when it comes to driving sales.
Creative best practices can lift purchase intent for Twitter.
Good creatives drive no significant impact on campaign success

Question 33: What ad goals can you select for website traffic campaigns? (Select all that apply)

Website Visits
Link clicks
App Installs
Conversations

Question 34: Which of the following statements about live broadcasting are correct? (Select all that apply)

Publishers can live-stream content on Twitter with external encoding hardware or software—a requirement for professional content creators.
Amplify Publisher Partners can monetize live broadcasts to drive revenue from a live stream.
Producer gives publishers a self-serve way to launch a professionally-produced live stream on Twitter.
Twitter Live Event is unavailable during a live broadcast

Question 35: Which one of the following features is in Twitter’s Live Events but not Twitter’s Live Broadcasts?

Video Carousel
Conversation
Virtual live stream testing and support from Publisher Help team
Broadcast Scheduling, LiveCut, Analytics.

Question 36: Which of the following statements about video sources are correct? (Select all that apply)

A video source is the means of ingesting live video via RTMP or HLS into Producer.
There is no limit to the number of sources that can be created.
You can push several Encoders to one RTMP URL at a time.
A source needs to be created before you are able to ingest video and broadcast live on Twitter.

Question 37: Which of the following metrics are available for Trend Takeover/Trend Takeover+ campaigns? (Select all that apply)

Direct Message Views
Trend Impressions
Mentions
Tweets Displayed

Question 38: Which kind of campaign can drive brand loyalty and in-app conversions from your existing customers?

Video Views campaign
Engagement campaign
App Reengagement campaign
Followers campaign

Question 39: When should you use Twitter #BlueBrush services? (Select all that apply)

When you want to launch a new brand message
When you want to connect copy and content
When you want to establish relationships with influencers
When you want to align with a sponsorship with contextually relevant pre-roll

Question 40: Why should you advertise with videos on Twitter? Choose all that apply.

Video ads on Twitter have the ability to lift key brand metrics.
Video ads on Twitter can lift purchase intent.
Video ads are universally more effective than other ad formats.
Video ads on Twitter can lift brand favorability

Question 41: What is the maximum number of characters you can include in your Trend Hashtag?

20 characters
30 characters
40 characters
50 characters

Question 42: Which of the following components are required in a Trend Takeover campaign? (Select all that apply)

Trend Description in multiple languages
Trend Takeover Hashtag
Promoted Ads
Branded Emoji

Question 43: Which of the following features are incorporated in Twitter’s Live Broadcast?

Hearts
Reminder Cards
Video Carousel
Conversation

Question 44: Which of the following tips on influencer campaigns are correct? (Select all that apply)

Tell and influencer exactly what to say and do.
Provide influencers with the creative runway at the onset of the brief to ensure the campaign will hit the right tone.
Work with influencers to create Tweet copy that leverages their signature voice and doesn’t come across as overly commercial.
Balance branding with overall creative messaging to draw a clear connection to your brand.

Question 45: Which campaign goal is recommended for a Pre-roll campaign?

View Completes Goal
50/50% Views
6s Views
Pre-roll Views

Question 46: According to Twitter’s visual guideline, what should you put at the top left corner of an Amplify Video Ad?

Your brand logo
It’s a dead zone, logo will appear automatically here
4-5 hashtags
It’s a dead zone, it shows the video play time left

Question 47: What are some of the occassions to go live on Twitter? (Select all that apply)

Music festival
Product launch
Fashion shows
Private company meetings

Question 48: In a Video Ad with App Button, what can people see at the bottom of the video ad? Select all that apply.

App detail
App rating
App interface
Blue app install button

Question 49: Which Twitter ad format can help brands reach new audiences and drive people to their website or app through multiple images or videos?

Engagement Campaigns
Video Ads with App Buttons
Video Ads with “Expand” Buttons
Carousel Ads

Question 50: Which of the following statements about 15s view are correct? (Select all that apply)

Brands pay for impressions/video starts in 15s view.
Campaigns with very narrow targeting/low-frequency caps will struggle to successfully serve using 15s view.
Short-form creative (less than 15s) is not recommended for 15s view under Pre-roll Views at this time.
LiveCut Clips

Question 51: Which of the following statements about Twitter Amplify are correct? (Select all that apply)

Twitter Amplify helps brands build association with events, expertise, and topics that publishers deliver to audiences.
Twitter Amplify extends the reach of the brand message & publisher content.
Twitter Amplify pairs the brand with the premium publisher content of their choosing.
Twitter Amplify provides brands with Ads within Direct Messages

Question 52: Which of the following best practices can apply to Timeline Takeover campaigns? (Select all that apply)

Keep messaging concise and consistent in your creatives and copy.
Have a sound-off strategy, use subtitles or text overlays.
Align your creative to the right moment.
Incorporate 7-10 hashtags to drive conversation and gain attention

Question 53: How might creatives drive emotional reactions from the viewer in your video ads?

Clear logo placement
Grabbing attention with your logo
Highlighting brand presence
Incorporating a positive human interaction

Question 54: When should you use Timeline Takeover? (Select all that apply)

When you want to seek a wide reach to engaged audiences.
When you want to launch a campaign that call for immersive storytelling through videos.
When you want to garner attention to your ads.
When you require very specific targeting

Question 55: How can influencers help your campaign align with what’s happening in our culture? (Select all that apply)

You can partner with influencer(s) to create bespoke content on your behalf.
You can pair your brand 1:1 with Creator content through our Individual Creator Programs.
You can run your brand pre-roll at scale on brand-safe, premium content from diverse Digital Creators.
You can use influencers in new markets where they are not known.

Question 56: True or false. You can go live on Twitter on your Twitter app.

True
False

Question 57: Which Amplify buying option allows advertisers to verify that their ads are reaching a specific demographic via Nielsen?

Demo Guarantee
Fixed Rate
Biddable
Auto-bid

Question 58: Which of the following bid units maximizes video views and lowers the cost per view?

15s video view
15s/50%
3s/50%
2s/50%

Question 59: Which of the following statements about Amplify Sponsorships are correct? (Select all that apply)

Amplify Sponsorships allow you to select multiple content categories of the video ads.
Amplify Sponsorships run pre-roll ads alongside any of the available standard or curated content categories.
Amplify Sponsorships enable your brand to connect with a specific event or tentpole moment.
Amplify Sponsorships support one-to-one alignment with a leading video publisher.

Question 60: You want align your video ad content from a specific publisher to connect with your consumers’ passion points. Which Twitter ad format should you choose?

Amplify Pre-roll
Amplify Sponsorship
Trend takeover
Timeline Takeover

Question 61: You produced a video ad with creative sound effects and voiceovers, how do you adapt it to Twitter’s feed environment? (Select all that apply)

Create word (sound effect) overlays or subtitles and encourage users to turn on their sounds.
Put the video ad on Twitter as it is and hope that the audience will turn the sound on.
Add “Turn your sound on” in the video.
Reach out to a Twitter representative and ask the platform make an exception for your video ad.

Question 62: What is the lead time for a #BlueBrush project?

1-2 weeks
3-5 weeks
4-6 weeks
5-8 weeks

Question 63: Which of the following best practices can apply to Trend Takeover/Trend Takeover+ campaigns? (Select all that apply)

Use videos that are 5-6 seconds long to ensure a continuous clean loop.
Allow sufficient buffer time for viewers to see your logo or CTA before it replays.
Embrace flashing and plenty of text overlays.
Focus your copy and creative on a single topic, and make it declarative and intriguing.

Question 64: Which feature allows you to choose a category that describes your brand when you set up Pre-roll campaigns?

Conversation topics
Follower look-alike
Goal
Brand vertical

Question 65: You are a film production company and you want to maximize the impact of your Twitter ad campaign on your new action movie launch. You also want to create mass awareness and shift users’ sentiments. What should you do to achieve that?

The autoplay GIF or video appears at the top of the Explore tab, with the advertiser’s #hashtag, trend description, and “Promoted by Brand” copy
The trend moves down to the Trends section (without the GIF).
An advertiser’s pinned Tweet at the top and a timeline of other Tweets that contain the hashtag is populated.
The autoplay GIF or video appears as a Tweet on the viewer’s timeline.

Question 66: Who do Twitter Rules apply to?

Advertisers only
Publishers only
Everyone
Creators only

Question 67: You are a sports drink brand that wants to align your video ads with a single, premium sports publisher during the Superbowl. Which ad format should you choose?

Timeline Takeover
Trend Takeover
Amplify Pre-roll
Amplify Sponsorship

Question 68: Which measurement study investigates the brand lift between those who have seen your ad and those who have not to help you understand if your campaign is driving mass awareness?

Marketing Mix Modelling
Incremental Reach Measurement
Viewability Reporting
Brand Surveys

Question 69: Which of the following terms represent cost per 1000 impressions?

CPV
CPCV
CPM
Completion rate

Question 70: You are a global fashion brand and you want to launch a virtual live fashion show to promote your eco-conscious fashion products. You want to draw a large audience and include promotions before and after the live campaign. Which Twitter Live platform should you choose?

Live Event
Live Broadcast
Go Live on Twitter app

Question 71: When should you use Carousel Ads? (Select all that apply)

You want to showcase multiple features or products
You want to promote multiple offers
You want to illustrate various benefits of an app, product, or service
You want to telling a multi-faceted story

Question 72: Which ad format allows you to drive interested viewers to your landing site through Video Ads?

Carousel Ads
Video Ads with App Buttons
Amplify Sponsorship
Video Ads with Website Buttons

Question 73: Which metric indicates when your video is watched in 50% view for 2 seconds or more, or when someone clicks to expand/unmute your video?

A 6s/50% pre-roll/video view
A 3s/100% pre-roll/video view
A pre-roll view or a video view
A 15s pre-roll/video

Question 74: What is the maximum frequency that each logged-in user can see your Timeline Takeover ad per day?

2x per day
3x per day
4x per day
5x per day

Question 75: Which of the following statements about Trend Takeover companion Tweets are correct? (Select all that apply)

The Trend Takeover companion Tweets support Video Ads with Website Buttons.
The Trend Takeover companion Tweets support Video Ads with App Buttons.
Companion Tweets appear in the Home timeline and hashtag search results page throughout the day.
The Trend Takeover companion Tweet is not available at this time.

Question 76: When should you use Video Ads with Website Buttons? (Select all that apply)

You want to extend brand engagement and continue the conversation
You want to optimize and pay for your primary goal
You want to captivate your audience
You want to pay for multiple campaign goals

Question 77: Which of the following ad formats are supported by Timeline Takeover? (Select all that apply)

Image Ads
Video Ads
Twitter Live
Amplify Pre-roll

Question 78: Which of the following statements about Curated Category are correct?

Curated Categories allow advertisers to align with niche topics to ensure a deeper level of contextual alignment.
Advertisers can stop their ads from appearing alongside content from up to 5 specific handles per Curated Category.
Advertisers can NOT stop their ads from appearing alongside content from any specific handles per Curated Category.
Twitter’s Curated Categories include football, basketball, baseball, women’s lifestyle, men’s lifestyle, etc.

Question 79: Which ad formats can you apply before a Live Event to “tease”? (Select all that apply)

Promoted Video
Event Reminder
Branded Emoji
LiveCut Clips

Question 80: With a limited budget, your organization wants to host a small live virtual concert to fundraise for charity. Which Twitter Live platform should you choose?