Clear My Certification All Certification Exam Answers
Twitter Ads Manager is a powerful tool for businesses and individuals looking to reach their target audience and promote their products or services on Twitter. Here’s a rundown of the fundamentals:
- Setting Up Your Account: To get started with Twitter Ads Manager, you need to have a Twitter account. If you don’t have one, you’ll need to create one. Once you have a Twitter account, you can access Twitter Ads Manager through the Twitter Ads website.
- Campaign Objectives: When you create an ad campaign on Twitter, you’ll first need to choose your campaign objective. This could be anything from increasing brand awareness to driving website clicks or app installs. Your campaign objective will determine the type of ad you create and the metrics you’ll be optimizing for.
- Targeting: Twitter offers various targeting options to help you reach your desired audience. You can target users based on demographics such as age, gender, location, interests, and even the devices they use. You can also target users based on their behavior and interests, allowing you to reach people who are likely to be interested in your products or services.
- Ad Formats: Twitter offers several ad formats to choose from, including promoted tweets, promoted accounts, and promoted trends. Promoted tweets appear in users’ timelines like regular tweets but are labeled as “promoted.” Promoted accounts appear in users’ “Who to Follow” recommendations, while promoted trends are hashtags that appear at the top of users’ trending topics.
- Budgeting and Bidding: When creating your ad campaign, you’ll need to set a budget and bidding strategy. You can choose between a daily budget or a total budget for your campaign, and you can also set bid amounts for the actions you want users to take, such as link clicks or engagements.
- Monitoring and Optimization: Once your campaign is live, you can monitor its performance in real-time using the Twitter Ads Manager dashboard. You can track metrics such as impressions, clicks, engagement rate, and cost per result. Based on this data, you can make adjustments to your campaign, such as tweaking your targeting or ad creative, to improve performance.
- Analytics and Reporting: Twitter Ads Manager provides detailed analytics and reporting tools to help you understand how your ads are performing and how they’re impacting your business goals. You can generate reports on various metrics and export the data for further analysis.
- Compliance and Policies: It’s important to familiarize yourself with Twitter’s advertising policies and guidelines to ensure that your ads comply with their rules. This includes guidelines on prohibited content, targeting practices, and ad creative requirements.
By mastering these fundamentals, you can leverage Twitter Ads Manager to effectively promote your brand and drive results on the platform.
Twitter Ads Manager Fundamentals Certification Exam Quiz Answers
Question 1: The default filters in the Ads Manager are….? (Select three)
- Funding Source
- Objective
- Status
- International Views
Question 2: What are the three stages of Reporting Overview?
- Filters
- Metrics
- Exporting
- Cross-Border
Question 3: You need a ________________ to access Ads Manager.
- Twitter account
- business
- campaign
- audience
Question 4: When setting up your campaign, how is it best to decide your targets?
- Select everything to cover the most people.
- Choose 1 or 2 options that support your goal.
Question 5: What does the Audience estimator do?
- Suggests target demographics
- Calculates audience based on your selections
- Sets up refined audience targeting
- Recommends themes for future campaigns
Question 6: Home Dashboard provides you with a _____ day summary of your progress.
- 365
- 28
- 7
- 14
Question 7: On the Dashboard, which tab do you use to create your ads content?
- Campaigns
- Creatives
- Analytics
- Tools
Question 8: Which area can help you reach the right people for your campaign?
- App Manager
- Conversion Tracking
- Audiences
- Tag Library
Question 9: Go big on branding and be laser focused are 2 examples of ______________.
- Video best practices
- Tweet best practices
- Campaign best practices
- Analytics best practices
Question 10: Which budgets can be set? (Select all that apply)
- Daily
- Campaign
- Ad Group
- Out Of Home Engagements
Question 11: Where can you measure your return on ad spend for Performance Advertising?
- Conversion Tracking
- App Manager
- Ad Editor
- Tag Library
Question 12: Say your business wanted to drive conversation about an upcoming event, which campaign objective would you choose?
- Reach
- Engagements
- Followers
- Website Traffic
Question 13: 47% of sales performance can be attributed to ______________.
- Refined audience targeting choices
- Creative alone
- Adding subtitles to all media
- Combining the right target and good creative.
Question 14: The Tweet Activity Dashboard (TAD) can show you details of how many times people have….? (Select all that apply)
- Seen
- Retweeted
- Liked
- Called
- Replied
Question 15: You can refine your data views by using _________.
- Reach
- Filters
- Metrics
- Creatives
Question 16: Which of these is NOT a benefit of using the Tweet Composer?
- Simple Media Upload
- Preview
- Complex to use
- Media Upload how-to
Question 17: Where can you upload media? (select two)
- Media Library
- Tweet Composer
- Analytics Tab
- Events Manager
Question 18: Which of these are refined audience targeting? (select all that apply)
- Key Words
- Interest
- Events
- Household Income
Question 19: What are the main components of the marketing funnel? (select all that apply)
- Awareness
- Consideration
- Conversion
- Creation
