SEO Toolkit Exam for Advanced SEMrush Users Certification Exam Answers

Clear My Certification May 8, 2024 Semrush Leave a comment 116 Views

To create an advanced SEO Toolkit exam for SEMrush users, you’d want to cover a range of topics that demonstrate proficiency in utilizing SEMrush’s tools for various aspects of SEO. Here’s a sample exam outline:

Section 1: Technical SEO

Identify and explain at least three technical issues that can negatively impact a website’s SEO performance. How can SEMrush’s Site Audit tool help in detecting and resolving these issues?

Section 2: Keyword Research

Using SEMrush’s Keyword Magic Tool, find long-tail keywords related to “digital marketing” with a search volume of at least 500 and a keyword difficulty of under 50%. Provide examples of three such keywords and explain why they are suitable for SEO.

Section 3: On-Page SEO

Analyze the on-page SEO factors of a given webpage using SEMrush’s On-Page SEO Checker. Provide recommendations for improving the page’s title tag, meta description, and content based on the tool’s suggestions.

Section 4: Competitive Analysis

Conduct a competitive analysis of a specified competitor’s website using SEMrush’s Organic Research tool. Identify their top organic keywords, estimated organic traffic, and main competitors. Based on this analysis, suggest strategies for improving your own website’s SEO performance.

Section 5: Backlink Analysis

Utilize SEMrush’s Backlink Analytics tool to evaluate the backlink profile of a selected website. Identify the website’s top referring domains, anchor text distribution, and assess the quality of its backlinks. Propose a backlink acquisition strategy based on your analysis.

Section 6: Local SEO

Assess a local business’s online presence using SEMrush’s Listing Management tool. Identify any inconsistencies in its NAP (Name, Address, Phone Number) across different directories and suggest actions to improve local SEO visibility.

Section 7: Content Marketing

Use SEMrush’s Content Marketing Toolkit to analyze the content performance of a specific blog post or article. Evaluate its social media engagement, backlink profile, and organic traffic. Based on your analysis, recommend strategies for optimizing future content creation efforts.

Section 8: Reporting and Analytics

Generate a comprehensive SEO performance report using SEMrush’s Reporting tool. Include key metrics such as organic traffic, keyword rankings, backlink profile, and on-page SEO insights. Explain how this report can be used to inform future SEO strategies.

Section 9: Algorithm Updates and Trends

Discuss the impact of a recent search engine algorithm update on SEO strategies. Use SEMrush’s Sensor tool to illustrate any significant fluctuations in search engine rankings following the update. Provide recommendations for adapting SEO strategies accordingly.

Section 10: Practical Application

Present a case study where SEMrush’s tools were instrumental in improving a website’s SEO performance. Describe the initial challenges, the tools and strategies implemented, and the measurable outcomes achieved as a result.

This exam structure covers a range of advanced SEO topics and demonstrates practical proficiency in utilizing SEMrush’s tools for various SEO tasks.

SEO Toolkit Exam for Advanced SEMrush Users Certification Exam Answers

Question 1: Why should I connect Google Analytics to Backlink Audit?

To consider the traffic
To have more backlinks in system
To have ability to disavow
To consider actual traffic when calculating the toxic score

Question 2: You want to find out what websites are linking to your competitors but not you. Which of the following SEMrush tools can you use?

Backlink Gap
Sensor
Organic Traffic Insights
Backlink Audit

Question 3: Which of the following types of Notes can you use with the Domain Overview graphs? Choose 3 answers.

Google Volatility Changes
Unconfirmed Google Updates
Local Events
State Holidays
Competitor Updates
My Notes

Question 4: You’re gathering keywords for your corporate blog article with Keyword Magic Tool. You need to see the most recent SERP results to find out if there’s a chance for your domain to make the Google’s top for these keywords. What would you do?

I’ll send the keywords in the Keyword Manager and select Top Competitors
I’ll go to the Keyword Overview and check every keyword I’m interested in
I’ll use the SERP column right in the table with keywords in the Keyword Magic Tool
I’ll send queries to Google and analyze the SERPs as they are

Question 5: You are interested in knowing if the site is generating revenue. Which of the following Traffic Analytics features would offer the most insight?

Geographic Distribution to determine which countries are sending the highest quality traffic
Traffic Sources to determine how many visitors are coming to the site and through what channels
Traffic Overview to determine time visitors stay on the site and average bounce rates
Destination Sites to determine if visitors are clicking through to linked sites

Question 6: Which of the following SEMrush tools can help you with mobile SEO? Choose 3 answers.

Listing Management
Backlink Gap
Organic Research
Backlink Audit
Traffic Analytics
Position Tracking

Question 7: You want to plot a graph that shows the changes in the number of keywords that won a Featured Snippet throughout the year. Which SEMrush tool should you use and how?

Use the Organic and Paid Keywords graph for the previous year in the Domain Overview tool
Use the trend in the Featured Snippets tab in the Position Tracking
Use the Advanced filter for a Traffiс & Keywords Trend graph in the Positions tab of Organic Research

Question 8: You want to find out if you need to supplement your SEO with paid ads by finding which of your poorly performing organic keywords can be replaced with paid keywords. What will you do?

Use Ad Builder Tool
Go to Keyword Gap and compare your domain’s organic and paid keywords by applying the ‘Unique for the first domain’ filter
Use Strategy Ideas about fixing keyword cannibalisation in the Optimisation Ideas tab of the On page SEO Checker

Question 9: Take a look at the Backlinks report in the Backlink Analytics tool. How would you explain to your client that there are backlinks with New and Lost status at the same time?

The New status is for the Source page and the Lost is for the Target page. The Source page has added a backlink recently, and the Target page has already deleted it
There is a mistake in the backlink, you should check and fix it
This backlink was added less than a month ago and deleted shortly after adding

Question 10: Which of the following SEMrush tools should you use to understand which SERP features are triggered in Google by the keywords you’re targeting?

Keyword Gap
Position Tracking
Sensor
Organic Research

Question 11: How often does SEMrush Sensor report on Google algorithm changes and anomalies?

As they become known
Once a month
Once a year

Question 12: Which of the following tools will you use to analyze variability trend of Featured snippet occurrence for the last 30 days?

Sensor
Organic Research
You can get this information only by asking for custom report
On Page SEO Checker

Question 13: Your site is selling knitting wool and you want to publish a mitten-knitting guide and use it to attract backlinks in your market. You’ve already found 27 different mitten-knitting guides on the web and now need to find out which of these guides acquired the most backlinks and referring domains. Which SEMrush tool can help you to analyze all of these guides at the same time?

Backlink Gap
Bulk Analysis
Backlink Analytics
Backlink Audit

Question 14: You are the Content Strategist at the Craft Beer Outlet company. You have 10 content specialists working with you. You have a Business account at SEMrush and use SEO Writing Assistant (SWA) Tool and want your employees to use it as well without registering an account at SEMrush. How do you manage everyone of them to access the SWA recommendations?

Your employees don’t need to have a SEMrush account, they can download the SWA add-on and see its recommendations in the Google Doc that you’ve created and shared with them
All of them need to have a Business account, as you are
You will generate the reports from SEO Content Template and share these reports with your employees. They need to have Pro account to access these reports

Question 15: Which of the following tools will you use in order to display report excerpts from the most valuable and widely used SEMrush SEO tools (like Organic Research, Position Tracking, Site Audit, etc.) for your project on one page?

SEO Dashboard
Listing Management
Sensor
On Page SEO Checker

Question 16: Analyzing the keyword “how to get more Google reviews” under the Top 10 Benchmarking tab in the On Page SEO Checker tool you can see that a Featured Snippet can be triggered by this keyword (see the picture below). But there is no information about this in the SERP Features Ideas section of the Optimization Ideas tab. How is this possible?

The Keyword Volume should be more than 70 to trigger the SERP Features Idea

SEO Toolkit Exam for Advanced SEMrush Users Certification Exam Answers

The page you’re analyzing should make the top 10 for this keyword in order to make the Featured Snippet idea appear
The number of Referring Domains for Optimizing page should be 5 or more, while you have only 3

Question 17: Integration between Google Analytics and On Page SEO Checker allows you to…

find new UX ideas
see total amount of searches for the keywords set up for a landing page
find new SERP Features ideas
see unique visitors for each landing page

Question 18: The Site Audit tool can check your website’s AMP pages for syntax errors.

False
True

Question 19: You’ve decided to fully reorganize your shop selling rare species of lizard. You’ve changed your address, phone number, business hours, and even payment methods. Up to now, your shop has always been very popular and attracted many customers. Now it’s high season and you need to update your business details as soon as possible. Which tool will you use?

Sensor
Brand Monitoring Tool
Listing Management
Position Tracking Tool
On Page SEO Checker

Question 20: What do the “Lists” in the Keyword Manager consist of?

Groups and subgroups of keywords in the table on the left bottom part of the tool
New tabs with keywords
Tables with keywords added to the Keyword Manager
Tables with keywords added to the Keyword Magic Tool

Question 21: Selecting a specific country in the Organic Traffic Insights filters not only data from the SEMrush database but also from Google Analytics and Google Search Console for that region.

False
True

Question 22: How will you benefit from connecting Site Audit to your Google Analytics account? Choose 3 answers.

See the unique pageviews for each page in your audit
Automatically import the landing pages that your website is ranking for
Calculate ideas where you need to improve a page and user experience
Access all of the backend information for your website in one location
Find pages that take more than one second to become interactive
Find pages on your website with no internal links pointing to them

Question 23: You and your colleagues have gathered 100 keywords from different sources which seem to be suitable for your website. How can you check the KD, Volume and SERP Features metrics simultaneously for the whole set of keywords?

I will upload them to the Keyword Difficulty tool
I will upload them to the Keyword Analyzer
I will upload them to the Keyword Overview
I will upload them to the Position Tracking

Question 24: What pages can be filtered by the Broken parameter in the Lost&Found report of the Backlink Audit Tool?

Pages with 4XX and 5XX status codes
Pages removed at least two months ago
Pages removed at least three months ago

Question 25: Connecting the Link Building Tool with Google Search Console will give you the ability to collect recommendations on the most relevant, important and freshest links for your backlink profile.

True
False

Question 26: By using which report can you carry out a comprehensive inspection/review of your website’s pages in terms of their loading speed?

Site Audit: Crawled Pages
Position Tracking: Landing Pages
On Page Seo Checker: Optimization Ideas
Site Audit: Performance Report

Question 27: Organic Traffic Insights has a quick filter for each page of your site to see which keywords are new for that page or keywords that have lost all rankings as well as winners and losers. This can help you determine which of your pages are gaining or losing positioning for your target keywords.

True
False

Question 28: In the Site Audit Tool, under the Overview and Progress tabs in the Errors graphs you can see:

The number of errors found on your website’s main page
The number of errors being found in real time
The number of errors found in each crawl of your website

Question 29: How are the lists in the Keyword Magic Tool created?

Automatically when requesting the keyword at the starting page
Inside the tool, you can save the search as a new list when requesting the keyword
There is a “Create new list” button at the starting pageAutomatically when adding keywords to the Keyword Analyzer

Question 30: Which suggestions can the On Page SEO Checker provide in the Strategy Ideas tab?

Add metatags that are unique to each of your website’s pages
Optimize higher ranking pages for the given keywords instead of optimizing lower ranking ones
Add target keywords to your webpages’ metatags
Fix the keyword cannibalization