SEMrush offers several tools and features to support link building efforts:
- Backlink Analysis: SEMrush provides in-depth insights into your website’s backlink profile, including the number of backlinks, referring domains, anchor text distribution, and more. This information helps you understand your current backlink profile and identify areas for improvement.
- Backlink Audit: The Backlink Audit tool allows you to identify and disavow toxic backlinks that may be harming your website’s SEO performance. It helps you clean up your backlink profile and ensure that only high-quality backlinks are pointing to your site.
- Link Building Tool: SEMrush’s Link Building tool helps you discover new link building opportunities by analyzing your competitors’ backlink profiles. You can identify websites that are linking to your competitors but not to your site and reach out to them to request backlinks.
- Link Building Outreach: SEMrush streamlines the outreach process by providing email templates, tracking email campaigns, and monitoring responses. This helps you effectively reach out to website owners and persuade them to link to your content.
- Content Marketing Platform: SEMrush’s Content Marketing Platform helps you create and distribute high-quality content that attracts backlinks naturally. By publishing valuable and engaging content, you can increase the likelihood of other websites linking to your site.
- Competitive Analysis: SEMrush allows you to analyze your competitors’ link building strategies and identify new opportunities for acquiring backlinks. You can monitor your competitors’ backlink profiles, track their link building efforts, and benchmark your performance against theirs.
- Reporting and Monitoring: SEMrush provides reporting tools that allow you to track the progress of your link building campaigns and monitor changes in your backlink profile over time. You can generate customizable reports to share with clients or stakeholders and demonstrate the impact of your link building efforts.
Overall, SEMrush offers a comprehensive set of tools and features to support every stage of the link building process, from analyzing your current backlink profile to identifying new opportunities, conducting outreach, and monitoring results.
Semrush Link Building Certification Exam Answers
Question 1: Which widget in Backlink Analytics shows you “sponsored” and “UGC” directives, recently introduced by Google?
- Categories of referring domains
- Link attributes
- Backlink types
Question 2: With the help of Backlink Audit you can download a list of toxic backlinks and then send it to the Google disavow tool. True or false?
- True
- False
Question 3: To access the most current data on disavowed backlinks you should integrate Backlink Audit with:
- Google Search Console
- Google Analytics
- Majestic
Question 4: The Internal link distribution chart in Site Audit shows:
- distribution across your website’s pages by the number of clicks away from the homepage
- distribution of links across three groups of pages with different strengths based on their Internal LinkRank
- distribution of errors, warnings and notices on your website in terms of internal linking.
Question 5: What is the optimal click depth of a page?
- Less than 4
- Depends on the page
- More than 4
Question 6: Which prospects metric in the Link Building tool represents the extent to which a certain domain with a link to your website could be harmful to your website and affect your ranking in search engines?
- Trust score
- Toxic rank
- Internal linkRank
Question 7: The Link Building tool allows you to discover whether an acquired backlink was indexed by Google. True or false?
- False
- True
Question 8: Which tool helps you to find domains with a high authority score that have links to your competitor but do not have links to your website?
- Backlinks Analytics
- Backlink Gap
- Backlink Audit
Question 9: True or False? The Matches column in the Backlink Gap report table shows how many of the analyzed domains have gotten their links from a certain referring domain.
- True
- False
Question 10: Fill in the blanks. In Backlink Audit, a domain with a link is considered toxic with a toxic score of ______, potentially toxic are those with a score of _______. You _______ to review them manually before sending to Whitelist, to Remove or to Disavow.
- 60-100, 45-59, don’t need
- 70-100, 50-69, don’t need
- 70-100, 50-69, need
- 60-100, 45-59, need