Semrush Keyword Research Certification Exam Answers

Clear My Certification May 10, 2024 Semrush Leave a comment 151 Views

SEMrush is a powerful tool for keyword research and much more. Here’s a quick rundown of how you can utilize SEMrush for keyword research:

Keyword Overview: Start by entering a seed keyword or domain into SEMrush’s search bar. This will provide you with an overview of the keyword’s search volume, trend, keyword difficulty, CPC (Cost Per Click), and competitive density.
Keyword Magic Tool: This tool helps you find related keywords and long-tail variations. It provides data on search volume, keyword difficulty, CPC, and more. You can filter results based on various parameters to refine your search.
Competitor Analysis: Enter your competitors’ domains to see which keywords they’re ranking for. This can give you insights into their SEO strategy and help you identify opportunities.
Organic Research: Analyze organic search positions for specific keywords and domains. This allows you to see which keywords your competitors are ranking for and the estimated traffic they receive from those keywords.
Position Tracking: Track your keyword rankings over time and compare them to your competitors’. This helps you monitor the effectiveness of your SEO efforts and identify areas for improvement.
Keyword Difficulty Tool: Assess the difficulty of ranking for specific keywords based on factors like domain authority, backlink profile, and content quality. This helps you prioritize your SEO efforts by focusing on keywords that are within your reach.
Topic Research: Explore trending topics and popular content ideas within your niche. This can help you identify new keyword opportunities and create engaging content that resonates with your target audience.
Local SEO: SEMrush provides tools for local keyword research, allowing you to find keywords with local intent and assess the competition in specific geographic areas.

Remember, while SEMrush is a valuable tool for keyword research, it’s important to combine it with your own knowledge of your industry and audience to create a comprehensive SEO strategy.

Semrush Keyword Research Certification Exam Answers

Question 1: What are the keyword phrase scores based on?

Seasonality
Popularity
Accuracy

Question 2: Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

What are your business goals?
What problem do you have as a business?
What revenue (the number) did you get/have last year?
What problem do you solve for the customer?
Are there any seasonal trends in your audience behavior?

Question 3: Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

PPC Keyword Tool
Keyword Magic Tool
Keyword Overview
Organic Traffic Insights

Question 4: What does the keyword difficulty score tell you?

How difficult it is to understand that keyword
How difficult it is to rank for that keyword
How difficult it is to find that keyword during keyword research

Question 5: The search results displayed for any query are based on what Google interprets to be the searcher’s intent.

TRUE
FALSE

Question 6: Which SEMrush tool provides you with information about not provided keywords?

PPC Keyword Tool
Keyword Magic Tool
Keyword Overview
Organic Traffic Insights

Question 7: Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?

Position Tracking
Keyword Magic Tool
Keyword Overview
Keyword Difficulty

Question 8: Why should you analyze your competitor’s pages that have the most inbound links pointed to them?

The content of these pages is very difficult to rank for, so you should avoid these topics
You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
You should consider that the content of these pages is important to their audience and their customers

Question 9: Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.

TRUE
FALSE

Question 10: Proper keyword research allows you to rank with text-only content – and nothing else.

TRUE
FALSE

Question 11: What information does the Domain Overview report provide for the queried domain? Choose three options.

Traffic distribution by source
Keyword distribution between databases
Estimated organic and paid traffic
Mention volume trend
Top subdomains
The number of backlinks

Question 12: Organic Research allows you to compare multiple competitors in terms of user engagement.

True
False

Question 13: You analyze three of your competitors with Traffic Analytics. Which of them can be considered the one with the most engaging content from the audience’s standpoint?

Competitor A with 5.31 Pages/Visit, 15:43 Avg. Visit Duration, 21% Bounce Rate
Competitor C with 8.73 Pages/Visit, 10:28 Avg. Visit Duration, 60% Bounce Rate
Competitor B with 6.74 Pages/Visit, 3:01 Avg. Visit Duration, 47% Bounce Rate

Question 14: Fill in the blanks: The \_\_\_\_\_\_\_ tool allows you to compare up to five domains to see common and unique keywords. With the help of the \_\_\_\_\_\_\_ tool you can pick the best \_\_\_\_\_\_\_ with the most authority.

Keyword Gap, Backlink Gap, referring domains
Keyword Gap, Keyword Gap, keywords
Backlink Gap, Backlink Gap, referring domains
Keyword Gap, Backlink Gap, backlinks

Question 15: Fill in the blanks: To find mentions from resources that your competitors have backlinks from and you don’t, use the \_\_\_\_\_\_\_ tool. The \_\_\_\_\_\_\_ tool will help you analyze your top 10 competitors’ content quality. To know how your competitor’s article engages users go to the \_\_\_\_\_\_\_ tool. Make an easy decision on what to write in your next blog post with the \_\_\_\_\_\_\_ tool.

Brand Monitoring, On Page SEO Checker, Topic Research, Post Tracking
On Page SEO Checker, Brand Monitoring, Post Tracking, Topic Research
On Page SEO Checker, Brand Monitoring, Topic Research, Post Tracking
Brand Monitoring, On Page SEO Checker, Post Tracking, Topic Research

Question 16: Keyword Manager allows you to export keywords directly to the following two SEMrush tools:

Position Tracking
Content Analyzer
Keyword Difficulty
SEO Content Template
Keyword Overview
PPC Keyword Tool

Question 17: Fill in the blanks: Connecting \_\_\_\_\_\_\_\_\_\_\_ to Organic Traffic Insights will help you identify your ‘not provided’ keywords and \_\_\_\_\_\_\_\_\_\_\_ in SEMrush. Connecting \_\_\_\_\_\_\_\_\_\_\_ to the report will let you analyze \_\_\_\_\_\_\_\_\_\_\_.

Google Search Console, post-click data, Google Analytics, pre-click data
Google Analytics, post-click data, Google Search Console, pre-click data
Google Analytics, pre-click data, Google Search Console, post-click data
Google Search Console, pre-click data, Google Analytics, post-click data

Question 18: Which shape can you compare to the structure of your site content?

Pyramid, with the home page at the top and the very specific pages at the bottom
Circle with the home page in center and all other pages equally connected to the home page
Inverse triangle, with the home page at the bottom and no more than two additional pages connected to the home page

Question 19: When checking your competitors during keyword research, which target keywords should you consider? Choose 2 options.

low-cost terms
medium-cost terms
high-cost terms

Question 20: Which Google tools can you connect to enrich your data when running SEMrush Organic Traffic Insights? Choose two options.

Google Trends
Google Search Console
Google Analytics
Google Keyword Planner

Question 21: To estimate the probability of getting a clickthrough to your site if you rank #1 for the phrase, check the click potential metric on Keyword Manager.

TRUE
FALSE

Question 22: Choose two long tail keyword phrases from the list:

cheapest winter hat in town
wool jacket
buy blue jeans in Denver
dog food
one wheel bicycle

Question 23: Fill in the blanks: The search query ‘tickets to Hong Kong’ is an example of an \_\_\_\_\_\_\_\_\_.

transactional query
mixed intent query
navigational query
informational query

Question 24: In the early days of SEO, Google’s algorithm matched keywords in the search phrase to the same keywords on a web page. What should you do now to be seen as relevant by Google’s algorithm?