Semrush Advertising Toolkit Certification Exam Answers

Clear My Certification May 13, 2024 Semrush Leave a comment 116 Views

SEMrush’s Advertising Toolkit is a comprehensive set of features designed to optimize online advertising campaigns across various digital channels. Here’s an overview of its key components and functionalities:

Competitive Intelligence: SEMrush allows users to gain insights into their competitors’ advertising strategies. You can analyze competitors’ ad copies, keywords, and performance metrics to identify opportunities and improve your own campaigns.
Ad Builder: The Ad Builder tool assists in creating compelling ad copies for different platforms, such as Google Ads and Facebook Ads. It provides templates, suggestions, and best practices to help users craft effective ads that drive clicks and conversions.
Keyword Research: SEMrush offers robust keyword research capabilities tailored for advertising purposes. Users can discover relevant keywords, assess their search volume and competitiveness, and identify profitable opportunities to target in their ad campaigns.
Ad Management: The platform provides features for managing and optimizing advertising campaigns. Users can monitor the performance of their ads, track key metrics, and make data-driven adjustments to improve campaign effectiveness and ROI.
Ad Monitoring: SEMrush enables users to monitor competitors’ ads in real-time. You can track changes in competitors’ ad strategies, such as new ad copies, keywords, or landing pages, and adjust your own campaigns accordingly to stay competitive.
Budget Planning: SEMrush helps users plan and optimize their advertising budgets effectively. The platform provides insights into estimated costs-per-click (CPC) for different keywords, allowing users to allocate their budget strategically and maximize ROI.
Display Advertising: SEMrush also offers features for analyzing and optimizing display advertising campaigns. Users can research display ads, assess competitors’ display strategies, and identify opportunities to enhance their own campaigns.
Social Media Advertising: The toolkit includes tools for managing and optimizing social media advertising campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn. Users can create, monitor, and optimize ads to drive engagement and conversions.

Overall, SEMrush’s Advertising Toolkit provides a comprehensive suite of tools and features to help businesses optimize their online advertising efforts, from competitor analysis and keyword research to ad creation, management, and optimization across various digital channels.

Semrush Advertising Toolkit Certification Exam Answers

Question 1: You can see copies of your competitors’ PLAs with the help of SEMrush.

True
False

Question 2: Ad Builder DOESN’T allow you to edit several ads simultaneously.

True
False

Question 3: Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?

Keyword Ad History
Display Advertising
PLA Research
CPC Map

Question 4: Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

Domain Overview
Traffic Analytics
Position Tracking
Organic Research

Question 5: Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?

Position Tracking
Advertising Research
Keyword Magic Tool
PPC Keyword Tool
Organic Traffic Insights

Question 6: Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?

Ad Builder
PPC Keyword Tool
Position Tracking
Display Advertising

Question 7: Which report can be useful for starting an advertising campaign?

All the listed
Advertising Research
PLA Research

Question 8: With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.

Keyword Gap
Advertising research
PPC Keyword Tool
Display Advertising
Keyword Ad History
Position Tracking

Question 9: Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

Keyword Manager
Keyword Magic Tool
Keyword Gap
This cannot be done

Question 10: Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?

PPC Keyword Tool
Advertising Research
Keyword Ad History
CPC Map

Question 11: You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

Advertising Research
Keyword Magic Tool
Organic Research
PLA Research

Question 12: Which tool should you use in order to see the sources where your competitor published display ads?

Keyword Magic Tool
Advertising Research → Ad Copies
Keyword Ad History
Display Advertising
This cannot be done
PPC Keyword Tool

Question 13: Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

PPC Keyword Tool
Keyword Magic Tool
Keyword Ad History
Keyword Overview – Phrase Match Report
PLA Research
Position Tracking

Question 14: What step should you take after you have grouped new keywords and moved them from one group to another?

There is nothing left to do. You can start exporting the results
Filter results by CPC
Remove cross-match negatives
Specify keywords match type

Question 15: What keywords CANNOT be compared with the help of Keyword Gap?

Domains’ unique keywords
Domains’ common keywords
Domain’s desktop and mobile data
Domain’s organic and paid keywords

Question 16: Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

Position Tracking
Keyword Ad History
Keyword Gap
Keyword Magic Tool
Keyword Overview – Phrase Match Report

Question 17: The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:

Top Paid Competitors
Traffic Sources
Top Backlinks
Position Tracking Trend
Ad Copies

Question 18: The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition?

August 2017
October 2017
September 2017
March 2017
November 2017

Question 19: Which types of ads can be created with Ad Builder? Choose two answers.

Text ads
Video ads
Flash ads
Ads with responsive HTML

Question 20: Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

Keywords that your competitors are ranking for in paid search
Keywords that your competitors are ranking for in organic search
Keywords from .xls, .csv and .txt files
Keywords from Google Shopping campaigns
Keywords from Google Search Console

Question 21: You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove the effectiveness of your strategy to the customer. Which Semrush tool will help you get insight on this competitor’s promotions and evaluate his ad budget?

PLA Research
Keyword Gap
Advertising Research

Question 22: Which Semrush tool helps a PPC specialist create and maintain a comprehensive list of keywords for future PPC campaigns?

PLA Research
Position Tracking
Organic Research
Keyword Manager

Question 23: Which Semrush tool can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools?

Keyword Difficulty
Position Tracking
Keyword Gap
Keyword Magic Tool

Question 24: What domain keywords CANNOT be compared with the help of Keyword Gap?

Common keywords
Organic and paid keywords
Unique keywords
Desktop and mobile data

Question 25: With the help of this tool, you can obtain daily updates on changes in a site’s positions via email.

Advertising Research
PPC Keyword Tool
Position Tracking
Display Advertising
Keyword Ads History
Keyword Gap

Question 26: According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.

False
True

Question 27: Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

True
False

Question 28: You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?

Keyword Magic Tool
PLA Research
Advertising Research
Sensor

Question 29: You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which Semrush reports should you use?