Google Ads Creative Certification Exam Answers

Clear My Certification January 24, 2024 Google Leave a comment 209 Views

Creating effective Google Ads creative is crucial for the success of your online advertising campaigns. The creative elements of your ads play a significant role in capturing the attention of your target audience and encouraging them to take the desired action. Here are some key tips for creating compelling Google Ads creative:

Understand Your Audience:
- Identify your target audience and understand their needs, preferences, and behaviors.
- Tailor your ad creative to resonate with your audience’s interests and pain points.
Clear Value Proposition:
- Clearly communicate the value your product or service provides to the users.
- Highlight unique selling points and competitive advantages.
Attention-Grabbing Headline:
- Craft a compelling headline that grabs attention and encourages users to read further.
- Include keywords that are relevant to your business or offer.
Concise and Persuasive Copy:
- Keep your ad copy concise and focused on the most important information.
- Use persuasive language to encourage action, such as “buy now,” “learn more,” or “get started.”
Relevant Keywords:
- Ensure that your ad copy includes relevant keywords related to your business and target audience.
- Use dynamic keyword insertion if appropriate to customize your ad copy based on users’ search queries.
Use High-Quality Images and Videos:
- Visual elements can significantly impact ad performance. Use high-quality images or videos that showcase your product or service.
- Ensure that visuals are relevant to the ad and resonate with your brand.
Mobile-Friendly Design:
- Given the prevalence of mobile users, design your ads to be mobile-friendly and visually appealing on smaller screens.
A/B Testing:
- Conduct A/B testing on different ad creatives to identify which elements are most effective.
- Test variations of headlines, ad copy, and visuals to optimize performance.
Call-to-Action (CTA):
- Clearly state the desired action you want users to take (e.g., “Shop Now,” “Sign Up,” “Request a Quote”).
- Make the CTA prominent and compelling.
Ad Extensions:
- Take advantage of ad extensions to provide additional information and encourage user engagement.
- Extensions like site link, callout, and structured snippet extensions can enhance your ad.
Adherence to Policies:
- Ensure your ad creative complies with Google Ads policies to prevent disapproval or suspension of your ads.
Regular Optimization:
- Continuously monitor and analyze the performance of your ads.
- Make data-driven decisions and optimize your creative based on click-through rates, conversion rates, and other relevant metrics.

By implementing these tips, you can create Google Ads creative that effectively communicates your message, engages your target audience, and drives desired actions. Regularly reviewing and updating your creative based on performance data will help you achieve better results over time.

Google Ads Creative Certification Final Exam Quiz Answers

Question 1: What’s the difference between traditional and emerging story arcs?

The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.

Question 2: You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?

Video Creation Tools in Google Ads
Google’s ABCDs of effective creative
Video Creative Analytics
Ads Creative Studio

Question 3: You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?

Provide multiple options for how viewers can take action.
Use more close-ups of the product to make it the focus of the ad.
Convey multiple messages to resonate with the masses.
Humanize the ad with customer testimonials.

Question 4: You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?

Replace all the assets at once.
Add new assets multiple times per week.
Remove and replace low-performing assets.
Pause the campaign.

Question 5: You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?

Remove supers so they don’t compete with the audio.
Lower the brightness to optimize for mobile device viewing.
Add closed captions since most viewers will watch with sound off.
Increase the pace and tighten the framing.

Question 6: You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

{keyword: cotton and linen} shirts
{keyword: cotton and linen shirts}
{keyword: sustainable} shirts
{keyword: sustainable shirts}

Question 7: You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

Learn more
Check us out
Call now
Book now

Question 8: You’re selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?

An image of your best-selling couch with a white background
An image of your best-selling couch zoomed in so customers can see the fabric
An image of someone sitting on your best-selling couch
An image of your best-selling couch in a living room scene

Question 9: You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?

Question 10: You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

Draw on a wide palette of branding elements.
Only highlight the brand in the first five seconds of the ad.
Keep audio to a minimum so viewers focus on visuals.
Keep your brand subtle to avoid overwhelming viewers.

Question 11: You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

Emphasize multiple people to engage viewers.
Emphasize people as a way of getting your brand or product noticed by potential customers.
Emphasize people in order to humanize the story.
Emphasize the product over people.

Question 12: Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?

Brand
Media
Creative
Platform

Question 13: You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?

Include a specific call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a generic call-to-action (CTA).
Provide multiple options for how viewers can take action.

Question 14: You’re implementing an experiment. Which of these approaches should you follow as a best practice?

Divide your audience into as many arms as possible.
Assign two campaigns to each experiment arm.
Start with multiple hypotheses.
Test one variable for each experiment.

Question 15: You’re managing app campaigns for a tax services software company. Which of the following assets should you use?

A video that tells a complete story, including the user’s tax problem and how the app solves it
A screen-capture video of someone using the software to fill out their tax return
An image of someone holding a phone with the app on-screen and a logo overlayed
A headline that states the name of the app and a call-to-action to download

Question 16: A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?

Images of tourists enjoying their tour in scenic locations
Only their best-performing image from social media
Only their main website photo
Images of tourists in locations both on and off the tour

Question 17: How often should you examine your asset report and swap out low-performing assets for a Discovery campaign?

Quarterly
Daily
Monthly
Bi-weekly

Question 18: Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?

Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
Headlines should state only the name of the app and description lines should aim to educate and inform.
Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
Headlines should grab users’ attention and description lines should highlight the key features of the app.

Question 19: Which of these accurately describes Google’s experimentation tool?

It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
It’s a powerful testing tool that helps boost campaign performance for a small additional cost.

Question 20: You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?

Focus on audio and supers to reinforce your message.
Avoid humor as it’s more subjective.
Keep the value proposition and use case precise.
Feature products in only the first and last five seconds.

Question 21: You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?

Show diverse characters representative of your customers.
Use a specific call-to-action (CTA).
Convey messages about the many ways this product solves a customer problem.
Avoid humor as it’s more subjective.

Question 22: You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?

Humanize the ad with customer testimonials.
Introduce the product or problem, then folllow up with a relevant call-to-action.
Convey multiple messages to resonate with the masses.
Provide multiple options for how viewers can take action.

Question 23: Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?

Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Replace assets that have a low performance label in the asset report.
Remove the assets and add new ones that follow best practices even more closely.
Replace all the assets at once so they can be distributed evenly.

Question 24: You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?

Test multiple creatives against one important audience segment.
Test one creative against all important audience segments.
Test multiple creatives against two important audience segments.
Test the same creative against two important audience segments.

Question 25: If you want to improve performance of video campaigns, what approach should you take with creative?

Use research-backed creative guidelines and iterate with experimentation.
Run an experiment with existing creative and use whichever one performs best.
Start with all-new video ad creative that’s already working well for other platforms.
Continue running campaigns with existing creative and slowly introduce new variations.

Question 26: You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?

Leverage key differentiators such as competitive claims and endorsements.
Set the context and include a clear call-to-action.
Convey multiple messages to resonate with the masses.
Brand often, especially in the last five seconds.

Question 27: When creating an app campaign, what information can you expect to be pulled automatically?

Title, rating, and and number of downloads
Logo, rating, and title
Title, rating, and price
Logo, title, and number of downloads

Question 28: When making a video ad with an awareness objective, which tactic should you use?

Let the product shine and put the brand front and center.
Make people core to the story and be different, yet simple.
Let the product shine, and be different, yet simple.
Make people core to the story and keep branding subtle.

Question 29: You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?

It can insert “California” into every headline automatically.
It can personalize the headline to their audience’s city within California.
It can make sure the ad only serves to users in California.
It can replace other locations in the campaign’s ad copy to “California.”

Question 30: If you were developing a storyboard for a video ad and your goal was to engage viewers, how should you capture and hold their attention?

Keep visuals low-contrast to avoid overwhelming viewers.
Set up scenes to be zoomed out so viewers can see all story elements.
Use engaging pacing and tight framing.
Build suspense with a slow pace to start.

Question 31: You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

Supers
Call-to-action (CTA)
Color
Audio

Question 32: Which pair of visual language elements has the highest impact on watch time for video ads on mobile devices?

Pacing and supers
Pacing and framing
Framing and supers
Supers and audio

Question 33: In video advertising, which of the following techniques should you apply to help people think or feel something?

Showcase discounts and sales to drive interest.
Avoid humor as it’s more subjective.
Convey multiple messages to resonate with the masses.
Humanize the story.

Question 34: You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

An action shot taken directly from the app
An image of a home with lots of blank space
A zoomed-out image of a family enjoying their home
A photo of a family in front of their home with the logo overlayed

Question 35: In which of these situations would Google’s experimentation tool be helpful?

Compare how the same audience responds to the same ad at different points in time.
Compare the performance of existing TV creative to that of ABCDs-optimized creative.
Compare how two key audiences respond to two different video ads.
Compare how the same ad performs on TV compared to YouTube.

Question 36: You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?

Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
Making the brand known by pairing the logo with zoomed out shots
Emotional appeal through compelling storytelling to connect deeply with potential users
Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits

Question 37: You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?

Focus only on the brand logo and audio, and showcase the product after the first five seconds.
Use tightly framed product shots without audio to avoid overwhelming viewers.
Set up the problem the product solves and include a brand logo.
Use tightly framed product shots with audio brand mentions.

Question 38: What is the maximum number of HTML, image, and video assets per ad group for an app campaign?

Question 39: Which of the following asset types would not be accepted for an app campaign?

Website
Video
Image
HTML5

Question 40: You work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?

Set the context and include a clear call-to-action.
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on people to get the product noticed.
Focus on audio and supers to reinforce your message.

Question 41: Which aspect ratios are accepted for image assets in app campaigns?

1:1, 1.75:1, and 4:5
1:1 and 1.75:1 only
1:1 and 1.91:1 only
1:1, 1.91:1, and 4:5

Question 42: You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?

Brand only at the beginning and end of the ad.
Brand often, especially in the first five seconds.
Brand often, especially in the last five seconds.
Brand only at the beginning of the ad.

Question 43: What are the key elements of Google’s ABCDs of effective creative?

Attraction, Branding, Connection, Direction
Audience, Branding, Creativity, Direction
Attention, Branding, Connection, Direction
Attention, Branding, Creativity, Direction

Question 44: Why is Ad strength an important section to check when creating a responsive display ad?

It provides recommendation for the quantity and diversity of each type of asset.
It automatically replaces images that are underperforming.
It dynamically generates customized headlines that will have stronger performance.
It provides insight into how the ad has historically performed so you can iterate.

Question 45: Which feature could help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale?

Dynamic customizer
Countdown customizer
Keyword insertion
Location insertion

Question 46: Which of the following describes Google’s ABCDs of effective creative?

Research-backed creative rules to follow
Design-backed creative rules to follow
Research-backed creative guidance
Design-backed creative inspiration

Question 47: You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?

Google’s ABCDs of effective creative
Create with Google
Ads Creative Studio
Video Creative Analytics

Question 48: App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets for an app campaign to achieve strong results?

Use diverse creatives in content, theme, length, and orientation.
Provide identical videos with minor differences.
Provide identical videos cut to different lengths.
Upload fewer creatives than previous app campaigns.

Question 49: You’re hoping to boost your client’s performance by optimizing their responsive display ads. Which action should you take first?

Pause the campaign.
Duplicate the campaign.
Add new assets that should perform better.
Review the asset report labels.

Question 50: You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

Share multiple messages about the many ways this product solves a problem.
Make people core to the story and keep branding subtle.
Use product demos and how- to’s to put the product in context.
Use technical jargon that will resonate with important audiences.

Question 51: You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

An aerial photo of a travel destination with the logo overlayed
An action shot taken directly from the app
An image of a plane in the sky with lots of blank space
A zoomed-out image of travellers enjoying a destination

Question 52: You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?

Provide multiple options for how viewers can take action.
Include a generic call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a specific call-to-action (CTA).

Question 53: Which technique should you use when creating a video ad with an awareness objective?

Let the product shine, and be different, yet simple.
Make people core to the story and be different, yet simple.
Let the product shine and put the brand front and center.
Make people core to the story and keep branding subtle.

Question 54: You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?

Book now
Call now
Learn more
Check us out

Question 55: Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

Draw on a wide palette of branding elements.
Keep audio to a minimum so viewers focus on visuals.
Only highlight the brand in the first five seconds of the ad.
Keep your brand subtle to avoid overwhelming viewers.

Question 56: Which of these accurately captures Google’s ABCDs of effective creative?

Design-backed creative inspiration
Research-backed creative guidance
Research-backed creative rules to follow
Design-backed creative rules to follow

Question 57: You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?

You should feature products in only the first and last five seconds.
You should keep the value proposition and use case precise.
You should avoid humor as it’s more subjective.
You should focus on audio and supers to reinforce your message.

Question 58: Which of the following is a best practice when implementing an experiment?

Start with multiple hypotheses.
Assign two campaigns to each experiment arm.
Test one variable for each experiment.
Divide your audience into as many arms as possible.

Question 59: Which of the following is a best practice when implementing an experiment?

Start with multiple hypotheses.
Assign two campaigns to each experiment arm.
Test one variable for each experiment.
Divide your audience into as many arms as possible.

Question 60: Which action should you take if your goal is to optimize display campaigns before increasing budgets?

Add new assets multiple times per week.
Pause the campaign.
Remove and replace low-performing assets.
Replace all the assets at once.

Question 61: You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?

An image of your best-selling dishwasher with a white background
An image of someone using your best-selling dishwasher
An image of your best-selling dishwasher in a large kitchen scene
An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities

Question 62: You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?

Use engaging pacing and tight framing.
Build suspense with a slow pace to start.
Set up scenes to be zoomed out so viewers can see all story elements.
Keep visuals low-contrast to avoid overwhelming viewers.

Question 63: How often should you view your asset report and replace low-performing assets for a Discovery campaign?

Bi-weekly
Quarterly
Daily
Monthly

Question 64: You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?

Focus on people to get the product noticed.
Set the context and include a clear call-to-action.
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on audio and supers to reinforce your message.

Question 65: You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?

By using a call-to-action (CTA)
By using audio
By using color
By using supers

Question 66: You work for a design firm and manage their Search campaigns for all of Ohio. Why is location insertion a valuable feature for you?

It can replace other locations in the campaign’s ad copy to “Ohio.”
It can personalize the headline to an audience’s city within Ohio.
It can insert “Ohio” into every headline automatically.
It can make sure the ad only serves to users in Ohio.

Question 67: When creating a responsive display ad, why should you check Ad strength?

It automatically replaces images that are underperforming.
It provides insight into how the ad has historically performed so you can iterate.
It provides recommendation for the quantity and diversity of each type of asset.
It dynamically generates customized headlines that will have stronger performance.

Question 68: You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

Replace assets that have a low performance label in the asset report.
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Remove the assets and add new ones that follow best practices even more closely.

Question 69: Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?

Creative
Media
Brand
Platform

Question 70: What type of asset is not accepted for an app campaign?

Video
Image
Website
HTML5

Question 71: You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?

Review the asset report labels.
Pause the campaign.
Add new assets that should perform better.
Duplicate the campaign.

Question 72: You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?

Share multiple messages about the many ways this product solves a problem.
Make people core to the story and keep branding subtle.
Use technical jargon that will resonate with important audiences.
Use product demos and how- to’s to put the product in context.

Question 73: To improve the performance of video campaigns, how should you approach creative effectiveness?

Use research-backed creative guidelines and iterate with experimentation.
Continue running campaigns with existing creative and slowly introduce new variations.
Run an experiment with existing creative and use whichever one performs best.
Start with all-new video ad creative that’s already working well for other platforms.

Question 74: Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?

Attraction, Branding, Connection, Direction
Attention, Branding, Connection, Direction
Audience, Branding, Creativity, Direction
Attention, Branding, Creativity, Direction

Question 75: App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Which of these approaches to assets should you use for app campaigns?

Upload fewer creatives than previous app campaigns.
Provide identical videos with minor differences.
Provide identical videos cut to different lengths.
Use diverse creatives in content, theme, length, and orientation.

Question 76: For which of the following scenarios would Google’s experimentation tool be helpful?

Compare how two key audiences respond to two different video ads.
Compare how the same ad performs on TV compared to YouTube.
Compare the performance of existing TV creative to that of ABCDs-optimized creative.
Compare how the same audience responds to the same ad at different points in time.

Question 77: You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?

Set up the problem the product solves and include a brand logo.
Focus only on the brand logo and audio, and showcase the product after the first five seconds.
Use tightly framed product shots with audio brand mentions.
Use tightly framed product shots without audio to avoid overwhelming viewers.

Question 78: If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?

Test multiple creatives against two important audience segments.
Test the same creative against two important audience segments.
Test multiple creatives against one important audience segment.
Test one creative against all important audience segments.

Question 79: How should you improve a video ad’s effectiveness in post-production?

Remove supers so they don’t compete with the audio.
Add closed captions since most viewers will watch with sound off.
Increase the pace and tighten the framing.
Lower the brightness to optimize for mobile device viewing.

Question 80: You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

Avoid humor as it’s more subjective.
Showcase discounts and sales to drive interest.
Humanize the story.
Convey multiple messages to resonate with the masses.

Question 81: You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

Only your main website photo
Images of tourists enjoying their tour in scenic locations
Only your best-performing image from social media
Images of tourists in locations both on and off the tour

Question 82: Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?

Set the context and include a clear call-to-action.
Leverage key differentiators such as competitive claims and endorsements.
Convey multiple messages to resonate with the masses.
Brand often, especially in the last five seconds.

Question 83: To follow best practices, how many headlines, images, and short descriptions should you prepare for a responsive display ad?

Question 84: You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?

Convey multiple messages to resonate with the masses.
Avoid humor as it’s more subjective.
Showcase discounts and sales to drive interest.
Humanize the story.

Question 85: What information is automatically pulled for you when creating an app campaign?

Logo, rating, and title
Title, rating, and price
Logo, title, and number of downloads
Title, rating, and number of downloads

Question 86: Describe the difference between the traditional story arc and the emerging story arc.

The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.

Question 87: Which of these asset types would not be accepted for an app campaign?

HTML5
Website
Video
Image

Question 88: Which set of words outlines the key principles of Google’s ABCDs of effective creative?

Attraction, Branding, Connection, Direction
Attention, Branding, Connection, Direction
Audience, Branding, Creativity, Direction
Attention, Branding, Creativity, Direction

Question 89: You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?

Location insertion
Keyword insertion
Dynamic customizer
Countdown customizer

Question 90: You’re managing app campaigns for a project management software company. Which of the following assets should you use?

An image of someone holding a phone with the app on-screen and a logo overlayed
A video that tells a complete story, including the user’s project management problem and how the app solves it
A screen-capture video of someone using the software to track their team’s progress
A headline that states the name of the app and a call-to-action to download

Question 91: You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?

Build suspense with a slow pace to start.
Use engaging pacing and tight framing.
Keep visuals low-contrast to avoid overwhelming viewers.
Set up scenes to be zoomed out so viewers can see all story elements.

Question 92: Which of these aspect ratios are acceptable for image assets used in app campaigns?

1:1, 1.75:1, and 4:5
1:1 and 1.91:1 only
1:1 and 1.75:1 only
1:1, 1.91:1, and 4:5

Question 93: You want to improve a video ad’s effectiveness. Which post-production edit will help you achieve your goal?

Increase the pace and tighten the framing.
Lower the brightness to optimize for mobile device viewing.
Add closed captions since most viewers will watch with sound off.
Remove supers so they don’t compete with the audio.

Question 94: For which scenario would Google’s experimentation tool be most useful?

You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.
You need to compare how two key audience’s response to two different video ads.
You need to compare how the same ad performs on TV versus how it performs on YouTube.
You’re comparing how the same audience responds to the same ad at different points in time.

Question 95: Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?

Question 96: Which of these images are most likely to stand out in an app campaign for a travel app company?

A zoomed-out image of travellers enjoying a destination
An action shot taken directly from the app
An aerial photo of a travel destination with the logo overlayed
An image of a plane in the sky with lots of blank space

Question 97: You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?

Include a specific call-to-action (CTA).
Avoid humor as it’s more subjective.
Share multiple messages about the many ways this product solves a problem.
Feature diverse characters that represent your customer.

Question 98: How should you approach creative effectiveness in order to boost performance of video campaigns?

Start with all-new video ad creative that’s already working well for other platforms.
Continue running campaigns with existing creative and slowly introduce new variations.
Use research-backed creative guidelines and iterate with experimentation.
Run an experiment with existing creative and use whichever one performs best.

Question 99: Which two visual language elements have the highest impact on watch time on mobile devices for video ads?

Pacing and supers
Framing and supers
Pacing and framing
Supers and audio

Question 100: You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?

Convey multiple messages to resonate with the masses.
Humanize the ad with customer testimonials.
Introduce the product or problem, then follow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.

Question 101: You’re looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?

Convey multiple messages to resonate with the masses.
Leverage key differentiators such as competitive claims and endorsements.
Set the context and include a clear call-to-action.
Brand often, especially in the last five seconds.

Question 102: For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?

Headlines should grab users’ attention and description lines should highlight the key features of the app.
Headlines should include a call-to-action and description lines should include statistics about the app’s popularity.
Headlines should state only the name of the app and description lines should aim to educate and inform.
Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.

Question 103: You manage Search campaigns for a restoration company that services all of Oregon. Why is location insertion a valuable feature to use?

It can make sure the ad only serves to users in Oregon.
It can insert “Oregon” into every headline automatically.
It can replace other locations in the campaign’s ad copy to “Oregon.”
It can personalize the headline to an audience’s city within Oregon.

Question 104: You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?

Remove the assets and add new ones that follow best practices even more closely.
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Replace assets that have a low performance label in the asset report.

Question 105: Which statement best captures the value proposition of Google’s experimentation tool?

It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.

Question 106: Which element should you prioritize when creating a storyboard to make your first video asset for an app campaign?

Emotional appeal through compelling storytelling to connect deeply with potential users
Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
Making the brand known by pairing the logo with zoomed out shots

Question 107: You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?

{keyword: eco-friendly shirts}
{keyword: V-neck and crew neck} shirts
{keyword: eco-friendly} shirts
{keyword: V-neck and crew neck shirts}

Question 108: You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?

Ads Creative Studio
Google’s ABCDs of effective creative
Video Creation Tools in Google Ads
Video Creative Analytics

Question 109: You’re creating a responsive display ad and want to make sure you’re following best practices. How many headlines, images, and short descriptions should you prepare?

Question 110: If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?

Let multiple people be the focus so viewers stay engaged.
Focus on people so that you humanize the story.
Focus on the product and let people take a secondary role.
Emphasize people in order to get potential customers to notice your brand or product.

Question 111: You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?

{keyword: sports and dress socks}
{keyword: sustainable} socks
{keyword: sports and dress} socks
{keyword: sustainable socks}

Question 112: If you’re trying to determine how many people watched key moments or skipped your video ad, which tool should you use?

Ads Creative Studio
Video Creative Analytics
Create with Google
Google’s ABCDs of effective creative

Question 113: You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?

Include messages about the different ways the product solves a customer’s problem.
Utilize a specific call-to-action (CTA).
Include diverse characters that are representative of your customer base.
Avoid humor as it’s more subjective.

Question 114: You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?

Only your best-performing image from social media
Only your main website photo
Images of tourists enjoying their tour in scenic locations
Images of tourists in locations both on and off the tour

Question 115: You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
Headlines should state only the name of the app and description lines should aim to educate and inform.
Headlines should include a call-to-action and description lines should include statistics about the app’s popularity.
Headlines should grab users’ attention and description lines should highlight the key features of the app.

Question 116: You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

Draw on a wide palette of branding elements.
Only highlight the brand in the first five seconds of the ad.
Keep audio to a minimum so viewers focus on visuals.
Keep your brand subtle to avoid overwhelming viewers.

Question 117: For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?

Question 118: For app campaigns, which aspect ratios are accepted for image assets?

1:1, 1.75:1, and 4:5
1:1 and 1.91:1 only
1:1, 1.91:1, and 4:5
1:1 and 1.75:1 only

Question 119: You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?

Avoid humor as it’s more subjective.
Keep the value proposition and use case precise.
Focus on audio and supers to reinforce your message.
Feature products in only the first and last five seconds.

Question 120: You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?

Provide multiple options for how viewers can take action.
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a specific call-to-action (CTA).
Include a generic call-to-action (CTA).

Question 121: If it’s your first time launching a video campaign, and you have existing brand images, text, and logos, which tool could help you make your first video ad using these assets?

Video Creative Analytics
Google’s ABCDs of effective creative
Video Creation Tools in Google Ads
Ads Creative Studio

Question 122: You’re managing app campaigns for a financial services company. Which of the following assets should you use?

A video that tells a complete story, including the user’s financial problem and how the app solves it
A headline that states the name of the app and a call-to-action to download
An image of someone holding a phone with the app on-screen and a logo overlayed
A screen-capture video of someone exploring their financial performance page

Question 123: You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?

Countdown customizer
Keyword insertion
Dynamic customizer
Location insertion

Question 124: What is the difference between an emerging story arc and a traditional story arc?

The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.

Question 125: You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?

Video Creative Analytics
Ads Creative Studio
Create with Google
Google’s ABCDs of effective creative

Question 126: Which of the following describes Google’s experimentation tool?

It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.

Question 127: When implementing an experiment, which of the following is a best practice?

Divide your audience into as many arms as possible.
Start with multiple hypotheses.
Test one variable for each experiment.
Assign two campaigns to each experiment arm.

Question 128: You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?

Call now
Learn more
Check us out
Book now

Question 129: What is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

Platform
Creative
Brand
Media

Question 130: You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?

Brand only at the beginning and end of the ad.
Brand often, especially in the last five seconds.
Brand often, especially in the first five seconds.
Brand only at the beginning of the ad.

Question 131: You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

Use tightly framed product shots with audio brand mentions.
Set up the problem the product solves and include a brand logo.
Use tightly framed product shots without audio to avoid overwhelming viewers.
Focus only on the brand logo and audio, and showcase the product after the first five seconds.

Question 132: You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?

Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on people to get the product noticed.
Focus on audio and supers to reinforce your message.
Set the context and include a clear call-to-action.

Question 133: How frequently should you look at your asset report and replace low-performing assets for a Discovery campaign?

Daily
Bi-weekly
Monthly
Quarterly

Question 134: You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google’s experimentation tool to achieve this?

Test multiple creatives against one important audience segment.
Test the same creative against two important audience segments.
Test multiple creatives against two important audience segments.
Test one creative against all important audience segments.

Question 135: You’re creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?

An image of your best-selling t-shirt displayed in a retail scene.
An image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric.
An image of someone wearing your best-selling t-shirt
An image of your best-selling t-shirt with a white background

Question 136: You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?

Call-to-action (CTA)
Supers
Color
Audio

Question 137: You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?

Humanize the ad with customer testimonials.
Convey multiple messages to resonate with the masses.
Introduce the product or problem, then folllow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.

Question 138: Which of these describe Google’s ABCDs of effective creative?

Design-backed creative inspiration
Research-backed creative rules to follow
Research-backed creative guidance
Design-backed creative rules to follow

Question 139: Which pair of visual language elements are most impactful regarding watch time for video ads on mobile devices?

Supers and audio
Framing and supers
Pacing and supers
Pacing and framing

Question 140: When you create an app campaign, what information is pulled for you automatically?

Title, rating, and number of downloads
Logo, rating, and title
Logo, title, and number of downloads
Title, rating, and price

Question 141: Why should you check Ad strength when creating a responsive display ad?

It dynamically generates customized headlines that will have stronger performance.
It provides recommendation for the quantity and diversity of each type of asset.
It provides insight into how the ad has historically performed so you can iterate.
It automatically replaces images that are underperforming.

Question 142: If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?

Add new assets that should perform better.
Pause the campaign.
Duplicate the campaign.
Review the asset report labels.

Question 143: Which tactic should you use when creating a video ad with an awareness objective?

Let the product shine and put the brand front and center.
Make people core to the story and be different, yet simple.
Let the product shine, and be different, yet simple.
Make people core to the story and keep branding subtle.

Question 144: If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?

Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
Making the brand known by pairing the logo with zoomed out shots
Emotional appeal through compelling storytelling to connect deeply with potential users

Question 145: You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?

Use more close-ups of the product to make it the focus of the ad.
Provide multiple options for how viewers can take action.
Humanize the ad with customer testimonials.
Convey multiple messages to resonate with the masses.

Question 146: You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?

Make people core to the story and keep branding subtle.
Use product demos and how- to’s to put the product in context.
Use technical jargon that will resonate with important audiences.
Share multiple messages about the many ways this product solves a problem

Question 147: You manage marketing for an online clothing company and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?

Add new assets multiple times per week.
Pause the campaign.
Replace all the assets at once.
Remove and replace low-performing assets.

Question 148: You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?