Google Ads Apps Certification Exam Answers

Clear My Certification January 30, 2024 Google Leave a comment 313 Views

If you’re looking to create and manage Google Ads campaigns using mobile apps, Google provides a few official apps that can help you monitor and optimize your advertising efforts on the go. As of my last knowledge update in January 2022, here are some relevant apps:

Google Ads App:
- The Google Ads app allows advertisers to monitor and manage their Google Ads campaigns directly from their mobile devices.
- Features include real-time notifications, performance data, campaign management, and the ability to make quick edits to campaigns.
Google Analytics:
- While not exclusively for Google Ads, the Google Analytics app is useful for tracking website and app analytics, which can be crucial for understanding the performance of your ad campaigns.
- It provides insights into user behavior, traffic sources, and conversion tracking.
Google My Business:
- For local businesses, the Google My Business app is essential. It allows you to manage your business listing on Google, including updating information, responding to reviews, and posting updates.
- Local businesses using Google Ads may find this app valuable to ensure accurate business information is displayed in local ad campaigns.
Google AdSense:
- If you are running display ads on your website and using Google AdSense, the AdSense app provides insights into your ad revenue, performance reports, and payment information.

Remember to check the app store on your mobile device for the most up-to-date information and to ensure you are using the latest versions of these apps. Additionally, Google may release new apps or update existing ones, so it’s a good idea to stay informed about any changes in their app offerings.

Google Ads Apps Certification Final Exam Quiz Answers

Question 1: Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

The content within the app’s Google Play and Apple App Store listings.
The associated images and videos on Google Images and YouTube.
The existing Display Network and/or Video campaigns within the same Google Ads account.
The website associated with the app in question.

Question 2: What are the two most common reasons a finance company might choose to promote its app?

Select 2 Correct Responses

To drive phone calls to customer service through the app.
To determine if app users have a preferred banking location.
To increase user engagement with the app.
To help users discover the app.

Question 3: Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

He’ll receive consistent measurement across his marketing landscape.
Google has a VTC industry benchmark to compare against similar businesses.
The VTC metric used by Google is different from most other networks.
Google offers more segmentation information for VTCs than all other networks.

Question 4: Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

Select 2 Correct Responses

Apps can be accidentally uninstalled during operating system updates.
A significant percentage of app users churn after three months.
Those who haven’t yet downloaded an app might need extra incentive.
Some users download apps and then forget about them.

Question 5: Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

A simplistic graphic of the app’s title, to help spark curiosity in potential users.
An introduction screen, with clear instructions on how to engage with the ad.
A list of bullet points highlighting the app’s key features.
A brief video clip showing a series of screenshots of what to expect from the app.

Question 6: Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.)

Select 3 Correct Responses

To help improve overall mobile ROI.
To move customers from using the app to using the website.
To close the loop on mobile conversions.
To drive more fitness video views.
To deliver a seamless mobile experience.

Question 7: An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.)

Select 3 Correct Responses

Business goals
Stage of app maturity
Competitor strategy
Annual revenue
App specific goals

Question 8: A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two.)

Select 2 Correct Responses

Use images with a high pixel density to be clearly visible on a variety of screen sizes.
Use an action shot from the app for more engaging creative.
Superimpose the logo on the image and use text liberally in ads.
Include a call-to-action button on your image that says “Learn more.”

Question 9: What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?

It provides unlimited reporting on up to 250 distinct events.
It doesn’t require editing an app’s code or using a third-party analytics tool.
It tracks Android app installs and in-app purchases made through the Google Play store exclusively.
It helps make your measurement more comprehensive.

Question 10: Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.)

Select 3 Correct Responses

Search queries
App settings
Location
Ad schedule
Keywords

Question 11: Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.)

Select 3 Correct Responses

Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
Provide the system with ample, meaningful data and the time to process it.
Keep an eye on strategy and objectives, evolving them over time as needed.
Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.
Make adjustments to the campaign in reaction to hourly fluctuations in performance.

Question 12: Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

A recommendation of the bid she should set to compete against similar businesses.
An estimate of the total number of impressions the app will receive across Google’s inventory.
A recommendation of bid adjustments, based on different times of the day and week.
An estimate of the number of installs or in-app actions she can drive with her bidding strategy.

Question 13: Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

No. The system needs a minimum of 3,000 unique conversion events across 30 days.
Yes. The system needs a minimum of 30 unique conversion events across 30 days.
Yes. The system needs a minimum of 10 unique conversion events across 30 days.
No. The system needs a minimum of 300 unique conversion events across 30 days.

Question 14: When setting up a new Google App campaign, which three settings must be made at the campaign level?

Ad formats, budget, language
Budget, language, location
Ad formats, budget, location
Ad formats, language, location

Question 15: Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.)

Select 3 Correct Responses

Icon
Hero image/video
Description
Download button
Font type

Question 16: Which brand safety measures are in place by default when setting up a Google App campaign?

App campaigns require users to upload an HTML file to prove app ownership.
App campaigns exclude all placements and mobile categories.
App campaigns are opted out of certain inappropriate or graphic content.
App campaigns automatically select languages appropriate to a user’s goal.

Question 17: What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.)

Select 2 Correct Responses

Machine learning saves time by analyzing hundreds of signals automatically.
Machine learning evolves campaign goals automatically, without input.
Machine learning produces results that align with defined campaign goals.
Machine learning sets campaign bids and budgets automatically.

Question 18: Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

At the end of the ad.
During the entirety of the ad.
At the beginning of the ad.
Midway through the ad.

Question 19: Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

Google Search, Google Play, Discover, Gmail, and Google Maps
Google Search, Google Play, YouTube, Discover, and 3M sites and apps in the Google network
3M sites and apps in the Google and YouTube networks
Gmail, Google Search, Google Play, and 3M videos in the YouTube network

Question 20: Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.)

Select 2 Correct Responses

A daily budget should be at least 50 times the tCPI.
A daily budget should be at least 25 times the tCPI.
A daily budget should be at least 5 times the tCPA.
A daily budget should be at least 10 times the tCPA.

Question 21: A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.

Select relevant markets for
Localize
Test, launch, and measure to

Question 22: A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?

1:1, 1.91:1, and 4:5
1:1 and 1.75:1 only
1:1, 1.75:1, and 4:5
1:1 and 1.91:1 only

Question 23: Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?

Focus on one goal at a time.
Include all goals within one campaign.
Create a separate campaign for each goal.
Create multiple ad groups for each goal.

Question 24: Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.)

Select 2 Correct Responses

Machine learning can have a better understanding of business objectives.
Machine learning can analyze millions of signals and placements in real time.
Machine learning reduces human bias and common errors.
Machine learning is more capable of interpreting human emotion.

Question 25: Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Conduct competitor surveys.
Initiate a full app rebuild.
Initiate a code freeze on app development.
Conduct market research.

Question 26: Which of the following definitions describes “Events” in relation to app measurement?

A way to market to potential users.
When an app is on sale in the app store.
Actions that people perform in an app.
A limited-time promotion in an app.

Question 27: What important role does app promotion play in the mobile gaming industry?

App promotion helps users discover new games to download.
App promotion alerts gamers of the latest industry news and information.
App promotion helps convert mobile gamers into console and PC gamers.
App promotion encourages gamers to use hardware to improve their gameplay.

Question 28: How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?

The system automatically creates ads, with zero human input required.
The system automatically tests different ads to determine what works best.
The system suggests proven data based on similar businesses from the same industry.
The system can immediately identify the best ad assets submitted by a marketer.

Question 29: Google App campaign objectives should depend on which of the following?

Reviews left by people using the app
Short-term events in relevant industries
The objectives of similar businesses
The stage of app maturity

Question 30: Which of these companies would be ready to start a Google App campaign focused on in-app actions?

An education company with a large app user base that’s assigned values to the specific action users take within the app.
A finance company with a small app user base that wants to drive additional app installs.
A travel company with a large app user base that hasn’t yet set values for the key action users take within the app.
A fitness company with a large website user base that’s about to launch its new app.

Question 31: Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
She should look at total conversions, which automatically include view-through conversions.
View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.
View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.

Question 32: Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

Plan strategies on a wide scale.
Strengthen relationships with clients.
Perform specific tasks efficiently.
Set the right campaign budgets.

Question 33: What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

Select 2 Correct Responses

While on mobile devices, users spend the majority of time in apps.
App downloads are growing year over year.
Apps deliver better brand awareness than websites.
Apps require minimal maintenance.

Question 34: Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

An ad must be more than 75% on screen for more than two seconds.
An ad must be more than 75% on-screen for more than five seconds.
An ad must be more than 50% on screen for more than five seconds.
An ad must be more than 50% on screen for more than two seconds.

Question 35: Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

Select 2 Correct Responses

Apps can be accidentally uninstalled during operating system updates.
Those who haven’t yet downloaded an app might need extra incentive.
A significant percentage of app users churn after three months.
Some users download apps and then forget about them.

Question 36: What kind of positive impact will machine learning have on the advertising industry?

Machine learning creates company strategies.
Machine learning delivers relevant ads to each customer.
Machine learning builds great customer relationships.
Machine learning measures performance more effectively.

Question 37: Which two in-app actions are common across a variety of industries? (Choose two.)

Select 2 Correct Responses

Application submission
Register
Sign-in
Video download

Question 38: Which three technology-related considerations might impact how an app performs by market? (Choose three.)

Select 3 Correct Responses

Population density of market.
Availability of high-speed internet.
Browser preference of market.
Average device screen size.
Average device battery life.

Question 39: You work for an agency, and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

By delivering relevant ads to users only on YouTube.
By delivering a unique ad to every individual user.
By delivering a relevant ad to the right user at the right time.
By delivering ads to as many users as possible in one location.

Question 40: An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

Question 41: What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.)

Select 2 Correct Responses

HTML5 assets
Data
Time
Bid changes

Question 42: Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

Google Ads policies don’t allow more than 25% overlay text on an image asset.
Image assets tend to load slower on mobile devices when there’s text overlay.
Image assets with text overlay can only be shown on some Google inventory.
Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.

Question 43: Why should marketers align with their app developer teams?

A positive user experience across the board can support campaign goals.
Marketers can provide app developers with insights based on data from Google Search campaigns.
App developers generally have more marketing knowledge when it comes to promoting apps.
App developers are required to complete some actions within Google App campaigns.

Question 44: What two things are marketers realizing as machine learning becomes more widely used? (Choose two.)

Select 2 Correct Responses

Machine learning is a key component in building relationships with clients.
Expertise in machine learning and automated systems is more valuable than ever before.
Automated campaigns rely on human guidance and intelligence for success.
Automated campaigns outperform humans when it comes to creative work.

Question 45: When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

Build user base and installs at scale.
Add campaigns that focus on higher-value installs by focusing on in-app actions.
Activate existing users with engagement campaigns.

Question 46: You work for an agency and you need to upload image assets to your customer’s app campaign. What aspect ratios should you use?

1:1, 1.75:1, and 4:5
1:1 and 1.91:1 only
1:1 and 1.75:1 only
1:1, 1.91:1, and 4:5

Question 47: What are the two main marketer objectives for app promotion?

Discovery and engagement
Global expansion and in-store sales
Engagement and website growth
Discovery and global expansion

Question 48: Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.

Pick an analytics tool to track conversions.
Link your analytics tool to your Google Ads account.
Import your data from your analytics tool to Google Ads.

Question 49: What are two ways to achieve creative excellence in Google App campaigns? (Choose two.)

Select 2 Correct Responses

Follow best practices for uploading a diverse and comprehensive asset mix.
Invest a lot of time reviewing the assets being used by similar businesses.
Introduce one asset type at a time, to eventually identify which type works best.
Improve and optimize the asset mix based on insights from the asset report.

Question 50: When creating a Google App campaign, what determines a campaign bidding strategy?

The number of downloads the app has.
The industry standard for that particular app.
The target-user settings of the campaign.
The total value of the campaign budget.

Question 51: Why might a cosmetics company that traditionally sells products in stores promote their app?

The app can help customers buy products they were already likely to buy.
The app can forecast makeup products customers are likely to buy.
The app can let customers try products virtually.
The app can help customers write product reviews.

Question 52: What drives impact at scale for Google App campaigns?

A Google-designated team
Machine learning
Third-party support from Google partners
The YouTube video network

Question 53: Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.)

Select 3 Correct Responses

Launch the app in Latin America, before translations are complete to test the market.
Launch first in Latin American markets with more than five million residents.
Research specific market culture and productivity tool usage in Latin America.
Customize the app’s UX and expand payment methods relevant to Latin America.
Research device usage and connectivity within Latin America.

Question 54: What’s a benefit to gathering data about events that happen in an app?

It will immediately reduce marketing costs.
It can help guide marketing efforts.
It can be used as a benchmark against similar apps.
It can help inspire new ideas for image assets.

Question 55: Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?

Various images
Headline and description text
A demonstration videos
A ﬁnal URL

Question 56: Match each statement about machine learning with the related benefit of Google App campaigns.

Machine learning processes massive amounts of data, to deliver the most eﬀective message to the right user at the right time.
The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management.
Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested users.

Reach (3)

Relevance (1)

Simplicity (2)

Question 57: Where do users spend the most time when on mobile devices?

Websites
Apps and websites equally
Apps
Phone calls

Question 58: A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

User reviews
Website traﬃc
New users and installs
In-app actions

Question 59: While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.)

Select 2 Correct Responses

Humans make better strategic decisions.
Humans excel at monotonous tasks.
Humans think more creatively.
Humans are better at handling large amounts of data.

Question 60: Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.)

Select 2 Correct Responses

Information on the Play listing page is used for app push notiﬁcations.
Information on the Play listing page is used by Google App campaigns as creative assets.
World News Online customers have higher expectations than average users.
A high-quality listing will encourage downloads by users from the Google App campaign.

Question 61: Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?

Google Analytics for Firebase
Codeless tracking with Google Play
App attribution partners
Google Analytics for Mobile

Question 62: What are the three tracking solutions for Google App campaigns?

Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.
Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.
Google Analytics for Firebase, app attribution partners, Google Ads Analytics.

Question 63: An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.)

Select 3 Correct Responses

Include large borders for image clarity.
Include the maximum of 20 images for coverage.
Include images with high pixel density for visibility.
Include app store badges and brand logo for credibility.
Include large text for accessibility.

Question 64: Which two in-app actions are examples of those relevant to the retail industry? (Choose two.)

Select 2 Correct Responses

Tutorial completion
Coupon redemption
Hotel room selection
Add to cart

Question 65: What report might help identify countries in which an app is getting visitors, but isn’t yet localized?

The traﬃc analysis report in the Google Play console.
The user acquisition report in the Google Play Console.
The Google Play Translation Services report.
The country guidance tool in Google Ads.

Question 66: Which three skills do marketers bring to the table when working with machine learning? (Choose three.)

Select 3 Correct Responses

Eﬃciency
Strategy
Scale
Creativity
Goal setting

Question 67: Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
A focus on “Install volume” while targeting “All users”.
A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
A focus on “In-app actions”.

Question 68: What should you keep in mind when selecting events to measure in a Google App campaign?

Pick an event with signiﬁcant value, regardless of how often it occurs.
Pick an event with low value that happens on a very signiﬁcant basis.
Pick an event that can be compared against similar apps.
Pick an event that matters to your business and occurs frequently.

Question 69: Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

They unlock additional segmentation options for placements that occur on YouTube.
They provide additional conversion data, so better business decisions can be made.
They’re an eﬀective way to directly compare conversion data against similar businesses.
They oﬀer insights into video assets, so best-performing ones can be given priority.

Question 70: Which three statements about machine learning are true? (Choose three.)

Select 3 Correct Responses

Machine learning will eventually develop to a level where it can replace advertisers entirely.
Machine learning happens when computers analyze and recognize patterns in huge amounts of data.
Machine learning means computers don’t need to be explicitly programmed or told what to do.
Machine learning can become more efficient and accurate over time.
Machine learning is a way of effectively summarizing large amounts of data

Question 71: Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

The latest industry news can be presented to a potential customer while they shop.
An app can serve ads to a potential customer while they’re browsing products.
Apps can redirect users to the company website to complete a purchase.
Personal information can be saved in an app to make checkout quick and easy.

Question 72: Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?

Each ad group may have 1-5 description lines, with up to 90 characters in each.
Each ad group may have 3-5 description lines, with up to 90 characters in each.
Each ad group may have 1-5 description lines, with up to 30 characters in each.
Each ad group may have 3-5 description lines, with up to 30 characters in each.

Question 73: Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

Machine learning will perform better when it comes to designing creatives.
Machine learning will let her be promoted to director quickly.
Machine learning will save a significant amount of time and effort for other tasks.
Machine learning will let her use the same audiences she’s identiﬁed as correct in the past.

Question 74: How do humans and machines work as an effective team when running Google App campaigns?

Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.
Humans can monitor reports exclusively, while letting machine learning handle everything else.
Humans and machines have complementary skill sets.
Humans can verify creative assets made by machines, saving time in the process.

Question 75: Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

The marketer will still need to review search term and segmentation reports, to make appropriate manual adjustments.
The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly.
The marketer will need to look for and resolve any campaign issues found within the notiﬁcations section of the account.
An App campaign will request human input via questionnaires from time to time, to help steer its marketing objectives.

Question 76: Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three.)

Select 3 Correct Responses

Additional sales
Decreased costs
Increased profits
Wider customer base
Increased customer lifetime value

Question 77: What are the four types of ad assets available in Google App campaigns?

Text, Video, HTML5, Audio
HTML4, Image, Video, Text
HTML5, Image, Video, Text
Image, Text, Audio, Video

Question 78: Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur.

Launch
Grow
Maturity
Engagement

Question 79: How does machine learning in Google App campaigns benefit both marketers and users?

By delivering a diﬀerent ad to every user.
By delivering relevant ads to users only on YouTube.
By delivering ads to as many users as possible in one location.
By delivering a relevant ad to the right user at the right time.

Question 80: Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.)

Select 2 Correct Responses

Average cost per in-app action.
Number of installs.
Number of best assets.
Average cost per install.

Question 81: Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

The system can automatically create individual ad groups to accommodate each asset type.
The system has flexibility to create individual ads that best move a user to install or take action in the app.
The budget of the campaign is automatically increased with each asset type added.
The system can identify the best-performing assets from the portfolio, then create more based on them.

Question 82: Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

Key features of the app
The title of the app
Contact details
The brand names

Question 83: Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

So, advertisers know if their audience targeting is successful.
So, advertisers know if frequency capping is working.
So, advertisers know if users are double-clicking on their ads.
So, advertisers know if their ads have truly been seen by users.

Question 84: What are two reasons advertisers should consider engagement when marketing apps? (Choose two.)

Select 2 Correct Responses

A significant percentage of app users churn after three months.
Apps can be accidentally uninstalled.
Users who haven’t yet downloaded an app might need extra incentive.
Some users download apps and then forget about them.

Question 85: A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

Set the campaign’s daily budget as planned initially, then ﬂuctuate it on a weekly basis.
Set the campaign’s daily budget initially less than planned, then double it right before deadline.
Set the campaign’s daily budget triple than originally planned.
Set the campaign’s daily budget slightly higher than originally planned.

Question 86: William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.)

Select 2 Correct Responses

Machine learning lets William spend more time on marketing strategy than campaign details.
Machine learning handles client communication, giving William more time to tweak campaigns.
Machine learning can provide reporting insights, so William can skip performance analysis.
Machine learning frees more time for William to build client relationships.

Question 87: Which components of a Google App campaign allow marketers to reach valuable users?

Industry insights purchased from third-party companies.
Reviews left on an app listing.
Segmented data taken from surveys.
Conversion tracking and machine learning.

Question 88: Which app type is the most downloaded on Google Play?

Shopping apps
Business apps
Gaming apps
Sports apps

Question 89: In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

Every two to three months.
Every two to three days.
Every month.
Every week.

Question 90: Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

100
25
50
200

Question 91: Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Comparing the app against other industry apps.
A behind-the-scenes look at how the app was made.
Showing the app and its functionality.
Portraying people using the app.

Question 92: Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Create a new campaign and ad group for each different theme.
Replace her existing ad group with a new one using a different theme.
Maintain one evergreen ad group, and use additional ad groups to explore different themes.
Maintain the same ad group, and introduce additional assets based on various different themes.

Question 93: Image assets for an app campaign should adhere to which two of the following responses? (Choose two.)

Select 2 Correct Responses

Include a call-to-action button on your image that says “Learn more.”
Use an action shot from the app for more engaging creative.
Superimpose the logo on the image and use text liberally in ads.
Use images with a high pixel density to be clearly visible on a variety of screen sizes.

Question 94: Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign?

Question 95: How do the majority of app downloaders discover apps?

Through digital sources
Through magazine placements
Through television commercials
Through billboard advertising

Question 96: What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.)

Select 2 Correct Responses

Include view-through-conversion reporting to understand the full value of the ads shown.
Track users across individual sites and apps visited.
Use the asset report to identify and add more top-performing assets.
Evaluate all paid channels, and distribute investment equally.

Question 97: Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.)

Select 3 Correct Responses

Creating ad groups for each language spoken in France.
Translating the app store listing titles and descriptions.
Utilizing the App Translation service within the Google Play Console.
Performing market research to understand the needs of French users.
Utilizing the Localize Now guidance tool within Google Ads.

Question 98: Why should companies with physical locations embrace app usage?

Mobile apps help build brand and website awareness.
Apps inform potential customers of opening and closing hours.
Over half of consumers use mobile apps when shopping in-store.
Apps encourage potential customers to subscribe to their newsletter.

Question 99: Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)

Select 2 Correct Responses

What impact would a successful app have on the business?
What unique purpose does the app provide customers?
How do app users perceive the ﬁtness brand?
How many ﬁtness videos were downloaded last year from paid app promotion?

Question 100: Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

Dismiss video ads completely, and focus on other submitted ad assets.
Automatically record some footage of the app, and use it for a video ad.
Crawl YouTube for a video relevant to the app, and use it for a video ad.
Automatically make a video based on the App Store or Google Play assets and information.

Question 101: Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.)

Select 2 Correct Responses

Analyze a cross section of reviews left on her app store listing.
Create a detailed survey to send to her most active users.
Assign specific values to different in-app events.
Use longer lookback windows when analyzing data.

Question 102: Match the type of business with the most relevant reason “why apps matter.”

eCommerce
Gaming
Omnichannel (online + store)

These apps are used by over half of consumers when shopping in a physical location. (3)

These apps generate higher conversion rates than mobile websites. (1)

These are the most downloaded app type on Android and iOS. (2)

Question 103: What impact has machine learning made on the marketing industry?

Advertisers can crunch more data at scale than ever, to drive better business outcomes.
Advertising agencies are slowing down their recruitment eﬀorts as the requirement for human input is reduced.
Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.

Question 104: For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

500
20
100
10

Question 105: Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

Only providing text assets
A low budget
The campaign names
Language setting

Question 106: Which statement summarizes a Google App campaign?

A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
A platform in Google Ads that lets advertisers promote their products and services exclusively on apps they don’t own.

Question 107: Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.

Increasing user volume
Driving specific in-app actions
Handling churn management

Question 108: George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

It’s the total number of times a user has seen an ad before eventually completing a conversion.
It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

Question 109: Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

To divert traﬃc to a webpage.
To create audio-only ads.
To create interactive ads.
To serve lead forms.

Question 110: Match the following building blocks of Google App campaigns with their descriptions.

Ad groups
Ad assets

Individual elements such as lines of text, individual images, or videos. (2)

A set of ads or ad assets that share common themes. (1)

Question 111: What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.)

Select 2 Correct Responses

Select events done by at least 95% of users.
Ensure events are being measured accurately.
Select events done by more than 5% but fewer than 50% of users.
Select your most valuable events, regardless of how often they occur

Question 112: Which statement is true regarding conversion rates between apps and mobile web?

Mobile web generates conversion rates three times that of shopping apps.
Mobile web generates conversion rates ten times that of shopping apps.
Shopping apps generate conversion rates ten times those of mobile web.
Shopping apps generate conversion rates three times those of mobile web.

Question 113: Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.)

Select 2 Correct Responses

Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality.
Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.
Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.

Question 114: Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Launch
Growth
Engagement
Maturity

Question 115: Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? (Choose three.)

Select 3 Correct Responses

Update campaign settings daily.
Adjust bids regularly.
Set boundaries.
Provide a lot of good data.
Evolve the strategy.

Question 116: Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

It allows for more time to focus on strategy and creating customer experiences.
It’s an eﬃcient way to learn what account structures are being used by similar businesses.
It’s an automated solution to communicate with clients using faster response times.
It’s a practical way to automatically convert client briefs into fully functional account structures.

Question 117: What are two reasons why businesses should consider building a mobile app? (Choose two.)

Select 2 Correct Responses

People are spending more time using apps.
A mobile app will encourage users to visit their website.
A well-performing app can directly improve website usage.
The number of users on mobile devices continues to grow.

Question 118: Samira has a travel app named Your Adventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

Themed ad groups are used to set budgets by traveler interest.
Themed ad groups are used to adjust bids by traveler interest.
Themed ad groups are used to create and deliver relevant ads to travelers with different interests.
Themed ad groups are used to create and deliver ads in different languages to different travelers.

Question 119: As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?

650
650000
6500
65000

Question 120: Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.)

Select 2 Correct Responses

Location
Bid
Budget
Audience

Question 121: Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

A 60-second landscape video asset.
A 60-second portrait video asset.
A carousel video asset.
A square video asset.

Question 122: What are three reasons why a retail company would invest in app promotion? (Choose three.)

Select 3 Correct Responses

Apps are guaranteed to run faster than mobile sites.
Apps automatically look better than mobile sites.
Apps generate higher conversion rates.
Apps have higher average order values.
Apps have lower abandonment rates.

Question 123: Which of the following roles does an app play in overall business strategy?

Identifying the most important audiences for your business.
Improving the average order value of your customer base.
Driving as much traﬃc as possible to a .com website.
Delivering a great user experience as part of the customer journey.

Question 124: What’s usually the last touch-point at which you might influence a user’s decision to install your app?

App campaign ad
Oﬄine marketing eﬀorts
App store listing
Website where the app is featured

Question 125: What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

Proactively target an audience with most-engaging video assets.
Send push notiﬁcations to high-value users, reminding them to use an app.
Focus marketing strategies on similar users who bring long-term value to a business.
Focus marketing eﬀorts only on those users that are already engaging with an app regularly.

Question 126: In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.)

Select 2 Correct Responses

A travel app looking to increase their user base by 50% in the next six months.
A dating app earns $50 in revenue every time an app user upgrades to Premium level.
A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.
An entertainment app provides unlimited video views to users.

Question 127: What’s the maximum number of localized store listing experiments that can be run at once in Google Play?

Question 128: Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer One Stop. She has the One Stop app installed and clicks on the ad. One Stop has enabled deep linking. What will happen next?

Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term.
Shayley will be taken to the hiking boots section of the One Stop website.
Shayley will be taken directly to the hiking boots section of the One Stop app.
Shayley will be taken to the app store listing, prompting her to download the One Stop app.

Question 129: Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?

At least two landscape images without any superimposed text or logo.
At least two landscape images with a watermark of the app logo included.
At least two portrait images with a watermark of the app logo included.
At least two portrait images without any superimposed text or logo.

Question 130: Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.)

Select 2 Correct Responses

App and Web properties in Google Analytics
Google Ads SDK platforms report
Deep linking
Cross-platform report in Google Analytics

Question 131: Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

A food delivery company running a campaign to get new users.
An outdoor retailer running a campaign to drive more in-app purchases.

tCPA (2)

tCPI (1)

Question 132: What are the two main objectives of an app marketer? (Choose two.)

Select 2 Correct Responses

Responding to user feedback
Generating app reviews
Driving app downloads
Encouraging app usage

Question 133: For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.)

Select 3 Correct Responses

Message
Theme
User location
Ad schedule
Audience

Question 134: Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

Competition becomes more focused at a granular level.
The system works best when working from the largest dataset possible.
App campaigns don’t allow location targeting at a more granular level than country-level.
Users outside of the location target area might feel excluded.

Question 135: What task could the Market Finder by Google tool help with?

Building audience lists based on individual user emails.
Developing a list of campaign management recommendations.
Developing a list of suitable potential markets for expansion.
Translating an app into multiple languages.

Question 136: What are the two key components of a high-quality app experience?

Personalization and video quality
Technical performance and personalization
Technical performance and user experience
User experience and video quality

Question 137: Why doesn’t machine learning happen immediately after starting a Google App campaign?

The system starts by learning from manual management.
Other campaigns in the account need to be analyzed ﬁrst.
There’s a lot of data needing to be processed.
Manual input is needed from Google employees.

Question 138: Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

Reporting
Optimization
Decision making
Budget setting

Question 139: Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)

Select 2 Correct Responses

Machine learning can analyze many signals to determine the right audience for her ad.
Machine learning can review competitor performance to optimize campaigns.
Machine learning can create combinations of assets to deliver a relevant ad to the right user.
Machine learning can apply industry insights to optimize campaigns.

Question 140: Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three.)

Select 3 Correct Responses

Enter address
Add payment
Coupon redemption
Video views
Matched interest

Question 141: In what way do Google App campaigns simplify the ad creation process?

Content is taken from the website and social media associated with the app to design diﬀerent ad formats.
The system analyzes App campaigns run by similar businesses and identiﬁes the best settings for your ads.
The system will run a simulation to analyze how your app works, then design ads based on what it ﬁnds.
If video or image assets aren’t manually uploaded, content may be pulled from the app store listings.

Question 142: Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?

Reach, demographics, reporting
Reach, relevance, simplicity
Reporting, relevance, simplicity
Reporting, simplicity, demographics

Question 143: At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?

Reporting level
Ad group level
Campaign level
Asset level

Question 144: Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?

App engagement
App installs
App notiﬁcations
App interactions

Question 145: Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.)

Select 3 Correct Responses