Clear My Certification All Certification Exam Answers
Make it Easy for People to Find a Business on the Web Quiz Answers – Google Fundamentals of Digital Marketing
Boost your online presence effortlessly! Craft a user-friendly website with clear navigation, highlight services, and incorporate relevant keywords. Leverage search engine optimization (SEO) techniques to enhance visibility. Utilize Google My Business for a quick online listing. Engage with customers through social media platforms. Ensure your contact information is easily accessible. Maximize online directories. Streamline the path for potential customers to discover your business effortlessly on the web!
Module 5: Get Started with Search Quiz Answers – Google Fundamentals of Digital Marketing
Question 1: Why are search engines a great place for a business to be found?
- People pay to use search engines, so there is a wealthy customer base there
- People who search are actively looking for information, products or services
- Search engines are a big trend these days
- Search engines guarantee new customers
Question 2: What technology do search engines use to ‘crawl’ websites?
- Androids
- Interns
- Automatons
- Bots
Question 3: Which of the following can help a search engine understand what your page is about?
- The date it was published
- The number of images used
- The total number of words
- The title tags
Question 4: Fill in the blank:
Spending money on search advertising influences how your website appears in ___________.
- Organic search results
- The search results page
- Business directories
- Display advertising networks
Question 5: Which of these is an important factor in the paid search auction system?
- How famous your brand name is
- How cool your logo is
- How long your business has been around
- How relevant your ads are
Question 6: Which of these can Google Search Console help you to do?
- It helps you increase your social media following
- It helps you optimise your Google Business Profile listing
- It helps you understand which keywords people are searching for on Google
- It helps you run A/B tests on your home page
Get Started with Search in Digital Marketing
Getting started with search involves using search engines to find information on the internet. Here are some steps to help you get started:
- Choose a Search Engine:
- Popular search engines include Google, Bing, Yahoo, and DuckDuckGo. Google is widely used and often provides accurate and relevant results.
- Open a Web Browser:
- Use a web browser like Google Chrome, Mozilla Firefox, Safari, or Microsoft Edge.
- Go to the Search Engine’s Website:
- Type the URL of your preferred search engine into the address bar and press Enter.
- Enter Your Search Query:
- In the search bar, type the keywords or phrases related to the information you’re looking for. Be specific and concise.
- Use Quotation Marks for Exact Phrases:
- If you’re looking for an exact phrase, enclose it in quotation marks. For example, “climate change.”
- Use Minus Sign for Exclusions:
- If you want to exclude certain words from your search, use a minus sign. For example, if you’re searching for information about dolphins but not the Miami Dolphins, you could type “dolphins -Miami.”
- Use Site: Operator for Specific Websites:
- To search within a specific website or domain, use the “site:” operator. For example, “site:wikipedia.org space exploration” will search for information about space exploration on Wikipedia.
- Review Search Results:
- After entering your query, you’ll see a list of search results. Each result typically includes a title, a snippet of information, and a URL. Skim through the results to find what you need.
- Refine Your Search:
- If your initial search doesn’t yield the desired results, try refining your query. You can add more keywords, use synonyms, or modify your search parameters.
- Explore Advanced Search Options:
- Most search engines offer advanced search options that allow you to filter results based on criteria like time, file type, or location. Explore these options if you need more specific information.
- Learn Keyboard Shortcuts:
- Many search engines have keyboard shortcuts that can save you time. For example, in Google, pressing “Tab” after entering a search term allows you to navigate through the results using the keyboard.
Remember to critically evaluate the information you find and cross-reference it with other reliable sources, especially if the information is crucial or sensitive.
