Build Your Online Shop Quiz Answers – Google Fundamentals of Digital Marketing

Clear My Certification January 22, 2024 Google Leave a comment 149 Views

Sell Products or Services Online Quiz Answers – Google Fundamentals of Digital Marketing

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Module 24: Build Your Online Shop Quiz Answers – Google Fundamentals of Digital Marketing

Question 1: What would be beneficial to include on a product description page?

Previous versions of the product
Links to other suppliers
Reviews of the product
Price comparisons

Question 2: Which of the following is an advantage of e-commerce?

More relaxed checkout procedure
Low operational costs
Minimal interaction required with the customer
Segmentation of audiences

Question 3: To an owner or administrator, what is a functional benefit of having an online store?

It collects the addresses of your online store visitors
It provides a backend system with order management
It provides a quicker checkout process than a physical store
It allows you to feature more sales and discounts than a physical store

Question 4: What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

Second-party payment processing
Third-party payment processing
External payment processing
Internal payment processing

Build Your Online Shop in Digital Marketing

Building an online shop in digital marketing involves several key steps. Here’s a comprehensive guide to help you get started:

1. Market Research:

Identify your target audience.
Analyze competitors.
Identify your unique selling proposition (USP).
Understand market trends and demands.

2. Choose a Niche:

Focus on a specific product or service category.
Consider the profitability and demand for your chosen niche.

3. Create a Business Plan:

Outline your business goals and objectives.
Develop a budget for your online shop.
Plan your digital marketing strategy.

4. Choose a Domain Name and Hosting:

Select a memorable and relevant domain name.
Choose a reliable hosting provider for your website.

5. Build Your Online Store:

Choose an e-commerce platform (e.g., Shopify, WooCommerce, Magento).
Customize your store’s design and layout.
Ensure a user-friendly interface and navigation.

6. Optimize for Mobile:

Ensure your online shop is mobile-friendly.
Optimize the user experience on mobile devices.

7. Product Listings:

Create detailed and compelling product descriptions.
Use high-quality images and multimedia.
Implement a structured product categorization.

8. Secure Payment Options:

Integrate secure payment gateways (e.g., PayPal, Stripe).
Ensure a smooth and secure checkout process.

9. Implement SEO Strategies:

Optimize product pages for search engines.
Use relevant keywords in product titles and descriptions.
Create a blog to drive organic traffic.

10. Social Media Integration:

Set up social media profiles for your online shop.
Share product updates and promotions on social platforms.

11. Email Marketing:

Build an email list for customer communication.
Send targeted promotions, newsletters, and updates.

12. Content Marketing:

Develop valuable and shareable content related to your products.
Utilize blogs, videos, and infographics to engage your audience.

13. Analytics and Metrics:

Use analytics tools (e.g., Google Analytics) to track website performance.
Monitor sales, customer behavior, and traffic sources.

14. Customer Support:

Implement a responsive customer support system.
Provide multiple channels for customer inquiries.

15. Legal and Security Considerations:

Ensure compliance with online business laws.
Implement security measures to protect customer information.

16. Launch and Promote:

Announce your online shop launch through various channels.
Offer promotions or discounts to attract initial customers.

17. Iterate and Improve:

Gather feedback from customers and analyze performance metrics.
Continuously optimize your online shop for better results.

18. Scaling:

Explore additional marketing channels as your business grows.
Consider expanding your product range or targeting new demographics.

Remember, digital marketing is an ongoing process, so stay updated on industry trends and continuously refine your strategies to stay competitive.