Advanced Google Analytics Certification Exam Answers

Clear My Certification February 6, 2024 Google Leave a comment 219 Views

Advanced Google Analytics refers to the utilization of advanced features and techniques within the Google Analytics platform to gain deeper insights into website or app performance, user behavior, and marketing effectiveness. Here are some advanced features and techniques commonly used in Google Analytics:

Custom Dimensions and Metrics: Custom dimensions and metrics allow you to collect and analyze data that is specific to your business needs, such as user roles, customer segments, or product categories.
Event Tracking: Event tracking enables you to track specific user interactions on your website or app, such as clicks on buttons, downloads of files, or video views. This helps in understanding user engagement and behavior beyond pageviews.
E-commerce Tracking: E-commerce tracking allows you to track transaction and revenue data on your website, including product performance, transaction details, and sales funnel analysis. This is crucial for e-commerce businesses to understand their sales process and optimize for conversions.
Goals and Funnels: Setting up goals and funnels helps you track and analyze specific actions or conversions on your website, such as form submissions, newsletter sign-ups, or checkout completions. Funnels provide insights into the steps users take before completing a goal, highlighting areas for optimization.
Custom Reports and Dashboards: Custom reports and dashboards allow you to create personalized views of your data, combining various metrics and dimensions to focus on specific insights or KPIs relevant to your business goals.
Segmentation: Segmentation allows you to divide your data into meaningful groups based on characteristics such as demographics, behavior, or traffic source. This helps in understanding different user segments and targeting them effectively.
Attribution Modeling: Attribution modeling helps you understand the contribution of different marketing channels or touchpoints in the user journey towards conversions. Google Analytics provides various attribution models to analyze and optimize marketing efforts.
Advanced Filters and Views: Using advanced filters and views, you can manipulate and organize your data to focus on specific subsets or segments, exclude irrelevant traffic, or create custom reports tailored to your requirements.
User-ID Tracking: User-ID tracking enables you to track user behavior across multiple devices or sessions, providing a more comprehensive view of user interactions and engagement with your website or app.
Custom Channel Groupings: Custom channel groupings allow you to categorize your traffic sources into meaningful groups beyond the default channels provided by Google Analytics, helping you gain insights into the performance of different marketing channels or campaigns.

By leveraging these advanced features and techniques, businesses can gain deeper insights into their online presence, optimize marketing strategies, and improve user experience to drive better results.

Advanced Google Analytics Exam Quiz Answers

Question 1: If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True
False

Question 2: What does Google Analytics call a URL that passes data parameters for reporting?

A tag
A hit
A dimension
A metric

Question 3: When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage

Question 4: When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking

Question 5: What does Google Analytics use to differentiate new and returning users?

A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
A sequential unique identifier

Question 6: What will happen if a user clears the Analytics cookie from their browser?

Analytics will inform the user that they need to set a new Analytics cookie
Analytics will not be able to associate user behavior data with past data collected by the tracking code
Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Analytics will automatically recognize returning users

Question 7: By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

True
False

Question 8: A session in Google Analytics times out after how many minutes by default?

Question 9: To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

Data Import
Browser cookies
The Networking Protocol
The Measurement Protocol

Question 10: For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

Question 11: Which are Goal types in Google Analytics?

Destination
Shopping Cart
Pages/Screens per session
Duration

Question 12: If data is excluded from a view using a filter, it may be recovered within thirty days.

True
False

Question 13: Which of these scopes could be used for dimensions and metrics?

Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope

Question 14: When defining a measurement plan, what is the order of steps?

Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs

Question 15: What are macro-conversions in a measurement plan?

The metric data used to measure business success
The main website actions users take that accomplish stated business goals
The secondary website actions users take that lead to main actions
A list of keyboard shortcuts for measurement tasks in Google Analytics

Question 16: To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Advanced filters
Cross-domain tracking
Event tracking
Custom Dimensions

Question 17: View filters may be applied retroactively to any data that has already been processed.

True
False

Question 18: To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. > Filter 2: include Canada
Filter 1: include Canada > Filter 2: include U.S.
Filter 1: include U.S. and Canada
Filter 1: exclude Europe and Asia

Question 19: To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Event Tracking
Custom Metric
Custom Dimension
Custom Filter

Question 20: To pair metrics with dimensions, what should they have in common?

Same creator
Same creation date
Same view
Same scope

Question 21: To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

Hit
Product
Session
User

Question 22: Custom Dimensions can be used in which reports?

As primary dimensions in Standard reports
As secondary dimensions in Standard reports
As primary dimensions in Custom Reports
As custom metrics in Custom Reports

Question 23: When a Custom Dimension is active, what data will it affect?

Data collected before the Custom Dimension was applied
Data collected after the Custom Dimension was applied
All of the data in the property
None of the data in the property

Question 24: To collect the number of comments users posted to a website page, what feature would be used?

Custom Filter
Custom Dimension
Custom Metric
Custom Alert

Question 25: Custom Metrics can have which scopes?

Hit
Product
Session
User

Question 26: What four parameters can be included with an event hit for reporting?

Category, Action, Label, Total Events
Category, Action, Label, Unique Events
Category, Action, Label, Value
Event, Category, Action, Label

Question 27: If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

Question 28: Segments applied to reports can analyze data for which of the following groups?

Users 25 to 34 years of age who have their browser set to Spanish
Users who viewed a webpage, then watched a video
Users who engaged in social media or email campaigns
Users who have children under the age of 18

Question 29: Custom segments may be created using which criteria?

Dimensions
Metrics
Session dates
Sequences of user actions

Question 30: How many segments may be applied at once?

Question 31: Because segments are applied before sampling, segmented data will not be sampled.

True
False

Question 32: What report shows data segmented by channel?

Segmentation
Source/Medium
Channels
Attribution

Question 33: Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

Paid Search
Organic Search
Direct
Display

Question 34: What report analyzes which webpages get the most traffic and highest engagement?

Active Users report
Active Users report
All Pages report
Frequency and Recency report

Question 35: In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

First marketing activity
Last marketing activity
Single assisted conversion
All assisted conversions

Question 36: Multi-channel Funnel reports can credit conversions across which channels?

Website referrals
Paid and organic search
Custom campaigns
Television channels

Question 37: How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Primary conversion
Assisted conversion
Second-to-last-click attribution
Last-click attribution

Question 38: What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Active Users report
User Explorer report
Users Flow report
Cohort Analysis report

Question 39: What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

Behavior Overview report
Active Users report
Users Flow report
Cohort Analysis report

Question 40: Custom Reports have which capabilities?

Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Create a report with data-driven attribution

Question 41: What type of Custom Report shows a static, sortable table with rows of data?

Explorer
Flat Table
Map Overlay
Pivot Table

Question 42: Which would prevent data from appearing in a Custom Report?

A filter that filters out all data
Not sharing the Custom report with users in the same view
Dimensions and metrics of different scopes
Too many dimensions applied to the Custom report

Question 43: What is “remarketing” in Google Analytics?

When users visit a website for the first time and complete a conversion
When users are shown targeted ads to bring them back to a website and encourage a conversion
When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
When a user buys an available product from a competitor

Question 44: To enable remarketing in Google Analytics, what must first be enabled?