Semrush for Digital Agencies Certification Exam Answers

Clear My Certification May 14, 2024 Semrush Leave a comment 135 Views

SEMrush is a powerhouse for digital agencies, offering a suite of tools that cater to various aspects of online marketing. Here’s a breakdown of how SEMrush can supercharge digital agencies:

Competitive Intelligence: SEMrush provides valuable insights into competitors’ strategies across SEO, PPC, content marketing, and social media. Agencies can analyze competitor keywords, backlinks, ad copies, and more to fine-tune their clients’ strategies and gain a competitive edge.
Keyword Research: With SEMrush’s extensive keyword database, agencies can identify high-opportunity keywords for their clients’ campaigns. The platform offers data on search volume, keyword difficulty, trend analysis, and related keywords, helping agencies optimize their clients’ content for better visibility and relevance.
SEO Optimization: SEMrush’s suite of SEO tools enables agencies to conduct comprehensive site audits, track keyword rankings, analyze backlink profiles, and monitor on-page optimization. These insights empower agencies to make data-driven decisions to improve their clients’ search engine performance and organic visibility.
PPC Management: SEMrush simplifies PPC campaign management with features like keyword research, ad copy analysis, competitor benchmarking, and ad performance tracking. Agencies can optimize their clients’ PPC campaigns for maximum ROI by leveraging SEMrush’s insights and recommendations.
Content Strategy: SEMrush helps agencies craft winning content strategies by uncovering trending topics, identifying content gaps, and evaluating content performance metrics. With SEMrush’s content marketing tools, agencies can create engaging and relevant content that resonates with their clients’ target audiences.
Social Media Marketing: SEMrush offers social media management tools that streamline content scheduling, performance tracking, and competitor analysis across major social platforms. Agencies can enhance their clients’ social media presence and engagement by leveraging SEMrush’s insights and automation features.
Client Reporting: SEMrush’s reporting capabilities allow agencies to generate customizable reports that showcase key performance metrics and campaign insights to clients. These reports can be white-labeled and scheduled for automated delivery, saving agencies time and effort in client reporting.

Overall, SEMrush equips digital agencies with the tools and insights they need to drive tangible results for their clients across various online marketing channels. Whether it’s improving SEO, refining PPC campaigns, or enhancing content and social media strategies, SEMrush empowers agencies to deliver exceptional value and ROI to their clients.

Semrush for Digital Agencies Certification Exam Answers

Question 1: SEMrush offers a free Position Tracking mobile app that allows you to measure the success of your SEO on the go, including ranking fluctuations, visibility and traffic trends, and more.

True
False

Question 2: You can assign up to three tags to projects in order to easily filter them.

True
False

Question 3: Custom triggers allow you to set up notifications for Position Tracking. For example, you can receive notifications if any of your pages enter the top 5 for the keywords you are tracking.

False
True

Question 4: SEMrush offers its original Google Data Studio connectors, so you can pull data from Position Tracking, Organic Research, Advertising Research, Backlink Analytics and Site Audit into your GDS account.

False
True

Question 5: Which SEMrush tool helps compare the audience size and source traffic of up to 5 websites?

Brand Monitoring
Domain Overview
Traffic Analytics
Keyword Gap

Question 6: With SEMrush, you can see the number of visits, traffic sources, user behavior and most visited pages of any website.

No
Yes

Question 7: A team member without an SEMrush account can easily leverage checks on plagiarism, readability, and tone of voice provided by SEO Writing Assistant by accessing a Google Docs template created by an SEMrush user.

False
True

Question 8: You can connect your clients’ Google Analytics and Search Console accounts to SEMrush to receive more insight and personalized recommendations, and to prioritize your tasks.

False
True

Question 9: Which of the following can you do with the SEMrush Lead Generation tool? Pick 3 options.

Create a customized widget on your website to collect leads
Take payments for express website audits
Collect prospect contact details in a GDPR-friendly way
Automatically translate the customized widget into 9 languages
Fully customize your call to action and email message to appeal to your new leads

Question 10: Which SEMrush tool provides data about any domain’s market share, audience interests and top domains in a selected business niche?

Traffic Analytics
Domain Analytics
Market Explorer

Question 11: Which of the following can you do with the My Reports PDF report builder? Pick 5 answers.

Get automatically generated data interpretation
Add comments, images and screenshots
Include your comments or recommendations next to the data
Schedule a report to be sent to an email you specify
Drag and drop widgets
Merge widgets
Send a report via your messenger app of choice
Star your favorite widgets for quick access in the future

Question 12: You can set deadlines in the SEMrush Marketing Calendar down to the minute.

False
True

Question 13: If you want to be able to track your client’s progress over time and manage their online visibility across multiple marketing channels, which is the best option?

Run their domain through Organic and Advertising research
Set up a Project for their domain and configure the relevant tools
Run their domain through Traffic Analytics

Question 14: From which sources can you pull data into My Reports? Pick 4 answers.

Tableau
Google Search Console
SalesForce
Google Ads
Google Analytics
Google AdSense
Google Calendar
Google My Business

Question 15: The ‘Quick modify’ button in MyReports allows you to make bulk changes to the time range or the domain in the widgets in your report.

True
False

Question 16: You can easily migrate from your existing calendar software to SEMrush Marketing Calendar and transfer your scheduled activities by importing a .ics file.

True
False

Question 17: Can you add your own logo to SEMrush PDF reports you create in the My Reports tool?

No, this isn’t possible.
Yes, if you have a Agency Growth Kit add-on
Yes, all paid subscriptions have this option

Question 18: Which project tools should you set up to manage a client’s SEO campaign? Choose all that apply.

Market Research
Keyword Gap
Backlink Audit
Organic Research
Organic Traffic Insights
Site Audit
Position Tracking

Question 19: If you have a client with a domain that covers multiple languages (or countries), is it possible to set up a single SEMrush project for them?

Yes
No

Question 20: Which SEMrush tool will show you the top traffic sources and the top exit destination sites for a website?

Domain Analytics
Traffic Analytics
Organic Research
Market Explorer

Question 21: You can outsource content writing to SEMrush and order a new article right from the SEO Content Template interface.

Yes
No

Question 22: What are the four quadrants Market Explorer uses to map out a website’s industry competitors?

Growers
Established Players
Leaders
New Players
Niche Players
Game Changers

Question 23: Can you create your own custom report template and share it with your colleagues?

Yes, this feature is available for Business accounts
There’s no such option
Yes, this feature is available for all paid subscriptions

Question 24: Which SEMrush tool will show you if your client has lost a link?

Site Audit
Position Tracker
Backlink Audit
Content Analyzer

Question 25: Which SEMrush tool allows you to plan out campaigns and other activities and tasks with your team?

Social Media Tracker
Projects
Lead Generation Tool
Marketing Calendar

Question 26: The Oppty Sales Intelligence Tool By SEMrush Offers A List Of Local Prospects Qualified Based On:

All of the listed options
Strong competitor in their niche
PPC/SEO Budget Gap
Negative search visibility trend
Growing marketing spend

Question 27: You can tag your projects to easily sort through them. E.g. to see which ones are on hold, which are assigned to a specific team member, etc.

True
False

Question 28: Custom triggers allow you to set up notifications, so you can receive an alert in case there are any notable changes in your Position Tracking campaign. E.g. if any keyword enters or leaves the top 3/5/10 positions etc.

True
False

Question 29: SEMrush offers its original Google Data Studio connectors, so you can pull data from Position Tracking and Domain Analytics into your GDS account.

True
False

Question 30: SEMrush offers multiple connection points to provide even more insights through integration with other data sources. Is Adobe Analytics one of them?

SEMrush doesn’t have integration with Adobe Analytics.
Adobe Analytics integration is included as part of any paid plan.
Adobe Analytics integration is available as an add-on to any subscription.
Adobe Analytics integration is available as an add-on to the Business subscription.

Question 31: Which SEMrush tool helps identify the audience sizes of two websites and how similar they are?

Domain Overview
Keyword Gap
Brand Monitoring
Traffic Analytics

Question 32: Does SEMrush offer data on the online presence of any website — its number of visits, traffic sources, user behavior, most visited pages, etc?

Yes
No

Question 33: Which of the following statements about the Notes tool are true? Pick three answers.

You can create your own notes to explain a change in the graph or mark the beginning of a project.
Notes can be found in Position Tracking, Organic and Advertising research, and 8 other tools.
You can attach an image to your note.
It’s impossible to hide notes.
SEMrush automatically adds notes on days with major Google updates and SEMrush database updates.
SEMrush sends a notification if a team member creates a new note.

Question 34: A freelance copywriter or a team member without an SEMrush account can leverage checks on plagiarism, readability, tone of voice provided by SEO Writing Assistant simply by accessing a Google Docs template created by an SEMrush user.

True
False

Question 35: You can connect your clients’ Google Analytics and Search Console accounts to SEMrush to receive more insights, personalized recommendations, and prioritize your tasks.

True
False

Question 36: Which tool allows you to compare multiple domains or various search metrics for a single domain and pick data visualization type?

My Reports
Domain Overview
Bulk Analysis
Traffic Analytics
Charts
SEO Dashboard

Question 37: Which of the following data is NOT available within the Market Explorer tool?

Leaders in the niche
Market audience interests
Market audience demographics
Any domain’s audience insights
Local or global data
Domain’s market share
Forecast data on market growth

Question 38: Does SEMrush have an affiliate program that allows agencies to earn more money?

No, SEMrush doesn’t offer one.
Yes, it’s called Berush and offers up to 40% commission.
Yes, there are two options — Berush (for online sales) and Agency Program (for offline sales).

Question 39: API (Application Programming Interface) allows you to extract raw data without having to manually log into the software and pull it into another tool / interface of your choice. Please pick one correct statement about SEMrush APIs.

APIs are available for free with a paid account of any level.
Any API is available at no extra cost with an SEMrush Business account.
Standard API Package (Analytics, Projects, Accounts APIs) available at no extra cost with an SEMrush Business account; Traffic Analytics API should be purchased separately.
SEMrush doesn’t offer API access.
API access is available with any SEMrush account, however API units should be purchased separately.

Question 40: What are the options for creating a PDF report within SEMrush? Pick 1 WRONG answers.

Create a custom report from scratch in My Reports
Compile a new report by clicking the ‘Send to My Reports’ button on the widgets within other reports
Quick clone and modify your previously created report in My Reports
Use one of the preset report templates from the SEMrush library in My Reports
Click the ‘export’ button within any analytics report or tool

Question 41: Is it possible to create white-label reports with SEMrush (completely replacing SEMrush branding with your own)?

With a Business or Enterprise subscription.
With a paid account of any level.
There’s no way to create a white-label report with SEMrush.
Buy a paid add-on to an SEMrush account of any level.

Question 42: Content Audit is one of the SEMrush Project tools. Pick 3 jobs it can do for you.

Run on a subfolder level and pull website structure from a sitemap
Get insights about user interactions with your content in ‘Content Sets’ mode
Get to know the language of the page
Get data on the # of referring domains
Create tasks for specific parts of your article, send them to Trello and Google Calendar
Discover top-performing content in your niche

Question 43: Which of the following features are available within SEMrush Marketing Calendar? Pick 4 answers.

Set due dates, and assign a team member to a certain task
SetÂ in-appÂ and email notifications for your tasks and other updates
Connect your Google Analytics account to obtain campaign traffic data via UTM tags
Share a calendar with edit access to anyone who has either free or paid account with SEMrush
Users can only view the tasks that they themselves created in the calendar
Deadlines are set as days, not hours/minutes

Question 44: Which tool allows you to locate gaps in your client’s organic or paid search strategy, benchmarking them against up to 4 competitors?

Competitor Insights
Traffic Analytics
Position Tracking
My Reports
Keyword Gap
Site Audit

Question 45: From which sources can you pull data into My Reports? Pick 3 answers.

Google Analytics
Google Search Console
Google Ads
SalesForce
Google My Business
Tableau

Question 46: Which of the following statements about sharing a project are true? Pick 3 options.

Sharing with edit access is available to all paid users with any level of subscription.
Read-only access can only be granted by Business and Enterprise-level accounts.
A user with a free subscription can be granted with ‘edit’ access to a project.
A client needs to have a free account with SEMrush to be able to view a shared project.
The number of projects you can share is limited to 10.

Question 47: The Oppty sales intelligence tool by SEMrush offers a list of local prospects qualified based on the negative search visibility trend, so you can reach out to them with a tailored proposal.

True
False

Question 48: The ‘Quick modify’ button in my reports allows you to make bulk changes to the widgets in your report (e.g. change the time range or a domain).

True
False

Question 49: Which tools would you use to help out a local client? Pick 6 options.

Position Tracking — to track their rankings down to neighborhood level and discover local competitors
CPC Map — to obtain city-level average CPC rates in their industry
Listing Management — to make sure their local listings are consistent and up to date
On-page SEO checker — to optimize URLs based on top 10 SERP results for their city
SEO content template — to create a new piece of content that would rank well in the chosen city
Topic Research — to gather city-specific ideas for a content campaign
Keyword Magic Tool — to discover local keywords
Traffic Analytics — to check how much traffic they get from a specific city.

Question 50: What can you NOT do with the Project list?

Customize the dash to show only the metrics you’re focusing on — through the Manage Columns button
Quickly get an overview of all key metrics for all your projects, and how they’ve changed compared to the previous period
Share multiple projects at once (e.g. with a new team member) with read-only or edit access
Favorite” a Project so that it always appears at the top of the list
Sort by a preview widget’s metric (Site health, for example) to look at your highest and lowest performing Projects
Drag and drop projects to rearrange the table

Question 51: You can easily migrate from your existing calendar software and transfer your scheduled activities to the SEMrush Marketing Calendar through importing a .ics file.

True
False

Question 52: Which of the following can you do with My Reports PDF report builder? Pick 5 answers.

Star your favorite widgets to access them more quickly in the future
Schedule a report to be sent to your or your client’s email
Get automatically generated data interpretation
Send a report via your messenger app of choice
Add comments, images and screenshots
Merge widgets

Question 53: You can outsource content writing to SEMrush and order a new article right from the interface.

Yes
No

Question 54: The Oppty sales intelligence tool by SEMrush offers a list of local prospects qualified based on growing marketing spend, so you can reach out to them with a tailored proposal.