When it comes to mobile SEO strategies, SEMrush offers a range of features and tools that cater to both international and local contexts:
- Mobile-Friendly Site Audit: SEMrush’s Site Audit tool helps identify technical issues that affect mobile usability, such as mobile page speed, responsive design, and mobile compatibility. Addressing these issues improves the overall user experience on mobile devices, which is crucial for both international and local SEO.
- Mobile Keyword Research: SEMrush provides extensive keyword research tools that allow you to discover relevant keywords for mobile search queries. For local SEO, you can target keywords with local intent to capture mobile users searching for nearby businesses or services.
- Competitor Analysis: Understanding your competitors’ mobile SEO strategies is key to staying ahead in the search rankings. SEMrush offers competitive analysis tools that help identify competitors’ mobile keywords, backlink profiles, and content strategies, allowing you to benchmark your own performance and find opportunities for improvement.
- Local SEO Toolkit: For businesses targeting specific geographic regions, SEMrush’s Local SEO toolkit offers features like local keyword tracking, local listing management, and citation building. This helps improve visibility in local search results, especially on mobile devices where users often search for nearby businesses on-the-go.
- Mobile Rank Tracking: SEMrush allows you to track your website’s rankings in mobile search results across different geographic locations. This enables you to monitor your mobile SEO performance, identify fluctuations, and adjust your strategy accordingly.
- Content Optimization: Creating mobile-friendly content is essential for ranking well in mobile search results. SEMrush provides content optimization tools that help you optimize your content for mobile devices, including readability, mobile formatting, and relevance to mobile search intent.
- Mobile Site Speed Analysis: Page speed is a critical factor in mobile SEO. SEMrush offers tools to analyze and optimize your website’s loading times for mobile users, helping you provide a faster and smoother mobile browsing experience.
- Mobile Analytics: SEMrush provides comprehensive analytics and reporting features that allow you to track mobile traffic, user engagement, and conversions. This data helps you understand how mobile users interact with your website and make informed decisions to improve your mobile SEO strategy.
By leveraging SEMrush’s mobile SEO features and tools, businesses can optimize their websites for mobile users, improve their visibility in mobile search results, and drive more traffic and conversions from mobile devices, whether targeting international audiences or local markets.
Semrush Mobile International and Local SEO Certification Exam Answers
Question 1: What load speed is recommended for web pages to make the site perform well?
- Less than 1 second
- There are no common recommendations
- Less than 3 seconds
- Less than 2 seconds
Question 2: What should be done to make Site Audit check which pages take more than 1 second to become interactive?
- Connect GSC
- No additional action should be taken
- Connect GA
Question 3: Site Audit is able to check your AMP pages, which are a great way to improve your mobile SEO.
- False
- True
Question 4: Fill in the blanks. The ___ tab in the featured snippet report in the ___ shows ___ where your domain doesn’t rank in featured snippets, but your competitors do.
- Opportunities, Site Audit, URLs
- Trend, Position Tracking tool, keywords
- Opportunities, Position Tracking tool, keywords
- Previous
Question 5: Which tool can help you find keywords that generate SERP features that are extremely useful for searches on mobile devices?
- Keyword Gap
- Keyword Overview
- Keyword Magic tool
Question 6: Which tool helps you find pages with missing Hreflang attributes?
- Site Audit
- Organic Traffic Insights
- On-Page SEO Checker
Question 7: In Position Tracking, you can add up to 10 devices and locations (depending on your subscription) to track your visibility and also specify the search engine for the campaign.
- True
- False
Question 8: Choose 1 INCORRECT statement about the Listing Management Tool.
- The tool makes changes to your data once that take effect in all listings.
- The tool checks your business listings for accuracy and consistency in the UK, US and Australia.
- By keeping NAP consistent with the help of the tool you can increase your chances of getting to local pack.
- In the tool you can only edit NAP data and cannot add a logo, photo or video.
Question 9: Which metric in Position Tracking when at 100% shows that the tracked domain, subdomain or URL has the first position for every keyword you have set up in a project?
- Average position
- Visibility
- Traffic volume
Question 10: Which tools help you get better results for local SEO by giving ideas of how to get to local pack? Choose 3 answers.
- Listing Management
- Position Tracking
- Keyword Magic tool
- Site Audit