HubSpot CMS For Marketers Certification Exam Answers

Clear My Certification May 3, 2024 HubSpot Leave a comment 131 Views

HubSpot CMS is a robust platform specifically designed to empower marketers in their digital endeavors. It’s more than just a content management system; it’s a comprehensive toolset tailored to meet the diverse needs of marketing professionals. Here’s a breakdown of why HubSpot CMS is a go-to choice for marketers:

User-Friendly Content Management: Marketers can easily create, edit, and manage website content without relying on developers or IT support. The intuitive drag-and-drop editor makes it simple to build and customize pages, allowing for quick deployment of marketing campaigns and initiatives.
Integrated Marketing Hub: HubSpot CMS seamlessly integrates with the broader HubSpot Marketing Hub, providing access to a suite of powerful marketing tools. Marketers can leverage features such as email marketing, social media management, lead generation, and analytics, all within the same ecosystem.
SEO Optimization: Built-in SEO tools enable marketers to optimize their content for search engines effortlessly. From on-page SEO recommendations to automatic XML sitemap generation, HubSpot CMS equips marketers with the necessary tools to improve search visibility and drive organic traffic.
Personalization Capabilities: Marketers can deliver highly personalized experiences to website visitors based on their behavior, demographics, and preferences. Dynamic content modules allow for targeted messaging, increasing engagement and conversion rates.
Responsive Design: With mobile responsiveness baked into its templates, HubSpot CMS ensures that websites look and perform flawlessly across devices. This mobile-friendly approach not only enhances user experience but also positively impacts search engine rankings.
Analytics and Reporting: Robust analytics and reporting features provide marketers with valuable insights into website performance and visitor behavior. Marketers can track key metrics, identify trends, and make data-driven decisions to optimize their strategies continually.
Scalability and Flexibility: Whether you’re a small business or a large enterprise, HubSpot CMS scales to accommodate your needs. Its flexible architecture allows for easy customization and expansion as your business grows and evolves.
Security and Reliability: HubSpot prioritizes security, ensuring that your website and data are protected against threats. From SSL encryption to regular security updates, HubSpot CMS provides peace of mind, allowing marketers to focus on driving results without worrying about security vulnerabilities.

In essence, HubSpot CMS empowers marketers to create compelling digital experiences, attract and engage their target audience, and drive measurable results. Its user-friendly interface, integrated marketing tools, and focus on performance make it a valuable asset for any marketing team looking to succeed in the digital landscape.

HubSpot CMS For Marketers Certification Exam Answers

Question 1: When deciding on naming conventions for your CMS assets, what do you need to make sure of?

The names are descriptive.
You and your team agree on a single system.
You stick to it.
All of the above

Question 2: What happens when you clone a landing page in HubSpot?

HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name.
HubSpot creates a duplicate published version of the page and adds the word “Clone” at the end of the original name.
HubSpot creates a new draft page so that you can recreate the page from scratch.
HubSpot creates a draft version of the page which replaces the original version.

Question 3: True or false? You can upload files in bulk into the HubSpot file manager.

True
False

Question 4: True or false? The HubSpot CMS includes a standard SSL certificate for your website.

True
False

Question 5: True or False? A website’s design is solely about looks.

True
False

Question 6: What are the five key characteristics of a good website user experience?

Useful, Intuitive, Consistent, Accessible, Appealing
Useful, Accessible, Interesting, Optimized, Intuitive
Useful, Consistent, Appealing, Mobile-Friendly, Engaging
Useful, Accessible, Optimized, Personalized, Appealing

Question 7: Choose all that apply. Which methods can you use to research your user’s goals on your website?

Surveys
Email
Heat-mapping
Card sorting

Question 8: How can you take advantage of the mere-exposure effect on your website?

Use the same navigation in both your header and footer
Create consistency across your website’s visual and written content
Use muted colors accentuated by bright accent colors across your website
Make sure to have ample whitespace to focus the attention of the user

Question 9: On the website shown in this image, what could this business do to improve the user experience of their website?

Use muted colors or neutrals to balance bright accent colors
Include a navigation menu at the top of the page
Include a video to increase visitor engagement
Use whitespace to focus the attention of the user
A and B

Question 10: True or False? In the HubSpot CMS, website pages and landing pages are the same thing.

True
False

Question 11: In the page editor in the HubSpot CMS, pages are organized by:

Sections, columns, rich text blocks
Sections, rows, columns, modules
Columns, rows, forms, images
Themes, templates, modules

Question 12: In the HubSpot CMS, where do you go to change a page’s meta description?

The Contents tab
The Pages dashboard
Account settings
The Settings tab

Question 13: What is the primary purpose of a topic cluster content strategy?

To create more engaging blog content for your audience
To generate more leads from your blog
To attract more visitors to your website through your blog
To rearrange your site architecture into clusters of related content

Question 14: True or False? You can add a featured image to your blog post which will appear in social media posts.

True
False

Question 15: Which tool in HubSpot helps you establish thought leadership in search engines using a topic cluster content strategy?

Landing pages
Analytics
SEO
Social
Email

Question 16: How do you build relevance and authority for your website?

Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks.
Build relevance by creating backlinks. Build authority by using keywords throughout your content.
Build relevance by telling people about your content so that they can find it and link to it. Build authority by creating high-quality content people want to read.
Build relevance by adding alt text to your images. Build authority by starting a topic cluster.

Question 17: Where in HubSpot can you go to improve the on-page SEO of a blog post?

Your blog settings
The optimize tab in the blog post editor
The blog template in the design tools
Your blog dashboard

Question 18: True or false? The recommended settings for canonical URLs are enabled by default in the HubSpot CMS and cannot be edited.

True
False

Question 19: What is the SEO purpose of adding links throughout your content?

Links to your product pages will boost your sales, as well as drive traffic to those pages.
Adding affiliate links throughout your content will drive more revenue for your business.
Links help establish you as a trustworthy source and drive traffic to your other content.
Links tell Google that your content is popular and that people are sharing it on social media.

Question 20: What is the purpose of a sitemap?

To plan out the information architecture of your website before going live
To help search engine crawlers determine the structure of your website so that they can crawl it more intelligently
To raise your domain authority by linking together all the pages of your website
To track the performance and traffic of your live pages and blog posts

Question 21: Choose all that apply. Technical optimizations you can make to your website in the HubSpot CMS include:

Customizing your sitemap.
Adding links between topic cluster content.
Customizing your robots.txt file.
Enabling Google AMP.
Requiring HTTPs for your domains.

Question 22: What is the first question you should ask before you start gathering and analyzing data about your website?

“How is my website currently performing in search engine results pages?”
“How much traffic is my website getting from different channels?”
“What is the highest-impact page on my website currently?”
“What is my main goal for my website and what metrics can I track to help me achieve it?”

Question 23: True or False? You can only use one type of smart rule per module.

True
False

Question 24: What tool can you use to segment your contacts database?

Contact properties
Lists
Landing pages
All of the above

Question 25: Choose all that apply. Which of these tools are included for free with CMS Hub?

Forms
Conversations
Ads
Calls-to-action
Workflows

Question 26: True or False? Every page published in the CMS is created using a template.

True
False

Question 27: Where in the HubSpot CMS can you edit your website’s header and footer?

In the design manager
In your account settings
In the page editor
None of the above

Question 28: Fill in the blank: Theme modules are _______.

designed specifically to work within your theme
included by default in the HubSpot CMS
built by developers for a specific purpose
downloaded from the asset marketplace

Question 29: Where can you view all of your downloaded templates and modules?

Your Account Settings
Website Pages dashboard
Purchased tab of the Asset Marketplace
Settings tab of the page editor

Question 30: True or False? Every page must be created using its own unique template.

True
False

Question 31: True or False? Your theme is your source of truth for your website’s design.

True
False

Question 32: True or False? You need to know CSS to make any style changes to your pages.

True
False

Question 33: The purpose of the Contents tab in the page editor is to:

Display a list of all the content modules on your page in the order they appear
View and edit your theme settings
Add new modules to your page
Rearrange the order of modules on your page

Question 34: True or False? Once you remove a section, row, column, or module from your page you cannot undo it.

True
False

Question 35: What is the final step you should take before publishing a page?

Add a canonical URL
Preview the page
Make sure you only have one H1 header
Schedule the page to publish at a later date and time
Share it on social media

Question 36: True or False? You should use a different theme for every page on your website.

True
False

Question 37: What is a topic cluster?

A targeted cluster of relevant content that covers a specific topic in depth
A collection of blog posts that addresses a series of related questions
A comprehensive page that covers a topic in great detail
A series of emails covering a specific topic that are used to generate leads

Question 38: Where can you view data about an individual blog post’s performance in HubSpot?

On your Marketing dashboard
In a contacts attribution report
In the Optimize tab of the blog post editor
In the Performance tab of that blog post

Question 39: Which of these data points is not tracked on the Performance tab of a blog post?

Entrances
Submissions
Engagement type
Referral source
Revenue

Question 40: Choose all that apply. Which of the following should you add to your blog post to generate leads?

A text call-to-action at the top of your post
An image call-to-action at the bottom of your post
A featured image for sharing your post on social media
A form so readers can subscribe to your blog

Question 41: The purpose of a robots.txt file is to:

list the pages on a website to manage the content that’s shown to search engines
instruct search engines on how to handle duplicate content
instruct search engine bots on how to crawl the pages on a website
tell HubSpot the user agent of a visitor’s browser

Question 42: Fill in the blank. Backlinks are links ________.

from other websites to your website
from your blog posts to your website pages
from your website to other websites
from your pillar page to your subtopic content

Question 43: What is the most important thing you can do to ensure your content ranks highly in search engines?

Add H1 headers to all of your pages and blog posts
Create high-quality content that’s relevant to searchers’ needs
Optimize your content for your primary long-tail keyword
Generate backlinks between your website and other credible sites

Question 44: Fill in the blank. HubSpot analysis found that the ideal length for blog posts is ____ words.

3000
2100
900
500

Question 45: Which of these is not a recommended best practice for writing blog post titles?

Keep it under 70 characters
Include your primary long-tail keyword
Use engaging words
Write it in the form of a question

Question 46: Why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL?

It is a signal that search engines use to detect spam.
It creates a confusing user experience for your blog RSS readers.
It will prevent your blog post from being crawled and indexed by search engine bots.
It is not a best practice for a topic cluster content strategy.

Question 47: True or False? Using your traffic analytics report, you can see the source of traffic to your website.

True
False

Question 48: Choose all that apply. At a high level, which metrics should you be tracking about your website performance?

Where your visitors are coming from
Which visitors are marketing qualified leads
What content your visitors are engaging with
Which pages your visitors are landing on

Question 49: True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.

True
False

Question 50: Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?

File manager
Forms
Themes
Landing pages

Question 51: Which of these is not a content status in HubSpot?

Draft
Scheduled
Published
Updated
Archived

Question 52: Choose all that apply. Which of these pieces of content should be archived and unpublished?

Landing pages for expired offers
Product pages for products you no longer sell
Event pages for events that have passed
Blog posts that aren’t optimized for search engines

Question 53: Which of these characteristics is not available to use in smart content?

Device type
Referral source
Preferred language
Contact list membership
Email address

Question 54: What is a buyer persona?

A realistic representation of your current customers based on their prior purchases and NPS scores
A semi-fictional representation of your ideal customer based on real data and some select educated speculation
A detailed profile of one of your existing customers with real data and quotes from them
A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services

Question 55: True or False? Adding someone’s name to a page is effective personalization.

True
False

Question 56: Which of these segments is a good place to start with your personalization efforts?

Your social media followers
Accounts you want to target
All visitors to your site in the past 60 days
Your buyer personas

Question 57: How is a visitor’s country determined for smart content?

The language set in the visitor’s browser
The user agent
The visitor’s IP address
The country property in your CRM

Question 58: True or False? You can have unlimited smart rules per module.

True
False

Question 59: Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?

Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living
Include more detailed descriptions of the genus and species of each plant
Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant
Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them

Question 60: What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?

Read more separator
Call-to-action
Personalization token
Paragraph break

Question 61: Choose all that apply. What are the different types of templates in the HubSpot CMS?

Page templates
Website templates
Blog templates
System templates

Question 62: Where can you find your website and traffic analytics reports in HubSpot?

Reports > Reports
Reports > Dashboards
Reports > Analytics Tools
Page Performance

Question 63: What is the ﬁrst-touch attribution model?

Singles out the ﬁrst touchpoint as the most recent visit.
100% of the credit is assigned to the page that originally drove a visitor to your site.
Gives credit to the touchpoint where a conversion directly occurred.
Assigns a weighted percentage of the credit to the most recent touch points.

Question 64: True or False? When building a contact attribution report, the metric you choose will be the information displayed on the y-axis.

True
False

Question 65: How do CMS developers use themes?

Themes enable developers to create a site-wide content editing experience for marketers
Themes enable developers to use the tools and technologies they prefer
Themes prevent marketers from making side-wide design changes to their websites
Themes are built by marketers to help developers understand their business’s branding