HubSpot Digital Marketing Certification Exam Answers

Clear My Certification May 2, 2024 HubSpot Leave a comment 116 Views

HubSpot’s digital marketing tools encompass a wide range of functionalities designed to streamline and optimize various aspects of digital marketing campaigns. Here are some key components:

Content Management System (CMS): HubSpot’s CMS allows users to create and manage website content, including landing pages, blog posts, and website pages. It emphasizes user-friendliness and provides tools for optimizing content for search engines and user experience.
Email Marketing: HubSpot offers robust email marketing tools for creating, sending, and tracking email campaigns. Users can leverage features such as email templates, personalization tokens, A/B testing, and detailed analytics to improve engagement and conversion rates.
Social Media Management: HubSpot enables users to manage their social media accounts, schedule posts, monitor social media activity, and engage with followers. It also provides tools for social media listening and analytics to understand audience behavior and sentiment.
Search Engine Optimization (SEO): HubSpot includes tools and guidance for optimizing website content for search engines. This includes on-page SEO recommendations, keyword research tools, and performance tracking to help improve search engine rankings and drive organic traffic.
Marketing Automation: HubSpot’s marketing automation features allow users to automate various marketing tasks and workflows, such as lead nurturing, email sequences, and personalized content delivery. This helps businesses save time and increase efficiency while delivering a more personalized experience to leads and customers.
Analytics and Reporting: HubSpot provides comprehensive analytics and reporting tools to track the performance of marketing campaigns and initiatives. Users can monitor key metrics, such as website traffic, conversion rates, email engagement, and social media performance, to measure the effectiveness of their digital marketing efforts and make data-driven decisions.
CRM Integration: HubSpot offers seamless integration with its customer relationship management (CRM) platform, allowing users to track and manage leads, contacts, and customer interactions across marketing, sales, and customer service channels.

Overall, HubSpot’s digital marketing suite provides businesses with the tools they need to attract, engage, and delight customers throughout the entire marketing funnel, ultimately driving growth and success.

HubSpot Digital Marketing Certification Exam Answers

Question 1: True or false? A benefit of organic content promotion is the ability to develop and deliver highly targeted content to consumers who will find the content most relevant.

True
False

Question 2: Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.

two weeks
one month
three months
six months

Question 3: You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

Yes, because having an editor complete your content ensures it will read well to others.
Yes, a content editor’s role is to make updates the way they see fit.
No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
No, they should have set up a meeting to discuss each edit so you could apply them together.

Question 4: True or false? You should use a consistent naming system to store and easily identify hosted files.

True
False

Question 5: True or false? Your content creation framework should stay consistent over time.

True, the best way to remain efficient is to stick with a process.
True, the investment to update a process can be very expensive and time intensive.
False, as business goals and content change, so should your process to support them.
False, your process should be updated every time a new team member joins.

Question 6: What can you do to make a headline more compelling?

Broaden the topic
Make a promise to the reader
Over five words
Use special characters to help it stand out

Question 7: Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.

1
5-10
At least 10
More than 10

Question 8: True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.

True, it can be overwhelming to write an introduction first without knowing where the content is headed.
True, the introduction is always the easiest part to write.
False, writing an introduction first will help align the rest of the article.
False, you should write your conclusion before your introduction.

Question 9: True or false? When possible, you should try and use extensive vocabulary in your writing.

True, extensive vocabulary makes you appear more credible and confident.
True, people make purchasing decisions based on if you look smarter than your competitors.
False, extensive vocabulary makes you appear less credible and confident.
False, extensive vocabulary takes up too much space on a page.

Question 10: True or false? Never use acronyms in your writing.

True, this helps avoid confusion.
True, deleting acronyms makes your content more welcoming.
False, use acronyms sparingly.
False, your audience will know what the acronyms mean.

Question 11: When is the most effective time to boost content on social media?

When it’s performing well
When it has a link to a website
When it showcases one of your products or services
You should boost every social media post no matter the context

Question 12: True or false? You should post the same message across all of your social channels.

True, redundant messages ensure that your audience will see it and you get the highest reach.
True, posting the same message will help you save time that you can use on more important initiatives.
False, you should customize the message based on the platform.
False, post the same message to Twitter and Facebook, but update LinkedIn as it’s more of a B2B social platform.

Question 13: Which network has the longest life for a piece of content?

Facebook
LinkedIn
Snapchat
Pinterest

Question 14: On which social network should you share content most frequently?

Facebook
LinkedIn
Twitter
Pinterest

Question 15: What does CRM stand for?

Custom Rendering for Mobile
Custom Relationship Modules
Customer Relationship Management
Customer Rotation Model

Question 16: Which KPI is most likely to be a vanity metric?

Reach
Engagement
Return on Investment (ROI)
Retention and loyalty

Question 17: What occurs during the attract stage of the inbound methodology?

You answer questions and provide solutions for the challenges your prospects and customers face.
You focus on bringing prospects and customers to your social pages or website through relevant and helpful content.
You exceed a prospect or customer’s expectations so much that they’ll want to tell their friends and family about you.
You collect information about the individual you’re working with.

Question 18: When does the engage stage of the inbound methodology begin?

The engage stage begins when a purchase occurs.
The engage stage begins when a customer leaves you.
The engage stage begins when a prospect or customer takes a desired action.
The engage stage begins when a prospect or customer proposes you give them a discount.

Question 19: True or false? As buying behavior changes, the inbound philosophy will also evolve.

True
False

Question 20: Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.

Forces, friction.
Friction, force.
Ships, force.
Ships, friction.

Question 21: What is one benefit of running search ads for brand keywords?

They always appear first in the search results, above other ads
They protect your traffic if a competitor bids on your brand keywords
They see a higher click-through rate than non-brand keywords
They are significantly less expensive than search ads for other keywords

Question 22: Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words.

negative
phrase
broad
specific

Question 23: Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

phrase
negative
exact
broad

Question 24: Which of the following represents an exact match keyword?

“dog treats”
[dog treats]
dog treats
-dog treats

Question 25: What symbol would you use to add a broad match modifier?

Question 26: What symbol would you use to add a negative keyword?

Question 27: True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.

True
False

Question 28: What is the benefit of including ad extensions in your search ads?

Take up more space in the SERPs
Improve click-through rate
Provide more value to potential customers
All of the above

Question 29: The inbound methodology is meant to support which business functions?

Marketing
Sales
Service
A and B
All of the above

Question 30: Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?

Awareness
Attract
Engage
Decision
Delight

Question 31: What does it mean to have an inbound approach to doing business?

Your business only runs ads that boost top-performing social media posts.
Your business only focuses on an organic marketing strategy as opposed to interrupting them with ads.
Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you.
Your business’s word-of-mouth is so strong that you don’t have to do any form of marketing or advertising.

Question 32: What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?

Awareness
Engage
Decision
Delight

Question 33: True or false? Relevancy directly impacts ranking strength.

True
False

Question 34: Fill in the blank: Measuring your website’s authority comes down to assessing the volume and quality of the ____________.

title tags that are optimized for SEO
pages your website ranks for on the first page of search engines
backlinks you have to your website
content that exists on your website

Question 35: True or false? Website performance does not impact visibility on Facebook.

True
False

Question 36: How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”

“I really just want to go to the arcade to play games in order to have fun.”
“I just want to go to the arcade to play games in order to have fun.”
“I just want to go to the arcade to play games and have fun.”
“I want to go to the arcade to play games and have fun.”

Question 37: Fill in the blank: The ideal blog post title is _____ characters.

Question 38: Which of the following is an example of a video in the attract stage?

A promotional video featured on a landing page
A social video that shows off your brand’s personality
A testimonial of one of your customers with relatable stories
A funny video of a cat sitting on a window sill

Question 39: Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates.

brand
business
entertainment
sales

Question 40: Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?

“YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on.”
“While views are important, YouTube rewards videos with the most clicks. The more people that start watching a video, the more YouTube will feature your video.”
“YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”

Question 41: All of the following are key places your videos can appear on YouTube EXCEPT:

In search results
On the homepage
On a sponsored page
In the trending system
In subscriptions

Question 42: Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______?

answering a question in the form of a detailed list
asking questions in your H4 headers
embedding social media posts throughout your content
creating a title tag with your primary keyword featured near the beginning of it

Question 43: Which of these KPIs demonstrate social media ROI? Choose all that apply.

Direct sales revenue from social media, such as orders that come in from a coupon or links into your website that lead to purchase.
Lead conversions from social media campaigns. This may vary from company to company but could include email signups, downloads of materials like an ebook, or activations of trial software.
Customer ratings and reviews demonstrate strong engagement and opinion. They are also one of the biggest indicators to other people that a product or a service is worth buying.
Customer satisfaction – it’s often tracked with a net promoter score (often called NPS), this gives you a sense of whether or not your social customer service efforts are working.

Question 44: In order to include a link in a Story, Instagram requires business accounts to have ____ followers.

500
1,000
5,000
10,000

Question 45: True or false? When getting started with a business Instagram account, consider purchasing at least 1,000 followers to make your brand look more credible and acquire followers at a faster rate.

True
False

Question 46: True or false? Adding a string of meaningless numbers to your Instagram username could appear spammy.

True
False

Question 47: Fill in the blank: When performing a social media content audit, begin by looking at all of the content you’ve posted in the last _________.

30 days
90 days
two quarters
year

Question 48: When auditing your social media content, what questions should you be looking to answer? Choose all that apply.

Does your Facebook text content resonate with your audience?
Are you posting Facebook content with videos?
Are you posting Facebook content with images?
What’s the average time-on-post?

Question 49: True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business.

True
False

Question 50: Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply.

Blue women’s t-shirts
Blue women’s t-shirt
Blue t-shirts
Women’s t-shirts
Women’s t-shirt

Question 51: Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.

Traveling in Boston
Traveling in Boston during the winter
Travel in Boston during the winter
Where to travel in Boston
What’s it like to travel in Boston

Question 52: True or false? To deliver an ad only to people searching for dress shoes for men, you could modify your broad match keyword to “+men’s dress shoes.”

True
False

Question 53: True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.

True
False

Question 54: Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?

Setting a goal
Selecting a template
Discussing with your team
Sending your email

Question 55: What are the two key actions to look at when optimizing each part of your email?

The segment and the open
The open and the click
The contacts and the goal
The subject line and the preview text

Question 56: Fill in the blank: The ideal length of an email subject line is _____ characters.

41–50
55–75
10–20
75–100

Question 57: Fill in the blank: Words like “free” or “percent off” may not trigger spam filters for your email, but could ___________.

yield higher unsubscribe rates
trigger fewer sales
align with the content for coupons in the email
appear to be sent by a bot

Question 58: ___________ characters is the average character length that will appear on a mobile device for your email.

10-15
23-36
41-50
50-65

Question 59: To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.

Add the contact’s first name
Mention their interests
Mention the exact pages they’ve visited on your site
Mention an action the contact has taken with their company

Question 60: Which of the following is NOT an example of paid media?

Guest blog posts
Boosted Facebook posts
Google Ads
Sponsored content

Question 61: Fill in the blank: ________ refers to how well a document matches a search query.

Authority
Relevance
Ranking
Discover

Question 62: Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”

Active
Passive
Reactive
Subtle

Question 63: If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

A negative keyword
A phrase keyword
A broad match modifier
A phrase match modifier

Question 64: To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

Twitter
LinkedIn
Google
A and B
All of the above

Question 65: Which of the following is an example of a video in the delight stage?

A promotional video featured on a landing page
A social video that shows off your brand’s personality
A testimonial of one of your customers with relatable stories
A funny video of a cat sitting on a window sill

Question 66: All of the following are attributes of a content creation workflow EXCEPT:

Identifies outside influencers who will be contributing
Identifies and organizes who is in charge of specific tasks
How much money it will cost to complete initiative
Breaks down all of the work needed to complete a specific initiative

Question 67: All of the following impact a website’s ability to rank on a search engine results page EXCEPT:

URL
Page title
Meta description
Header tags
Site architecture

Question 68: What are the three stages of the buyer’s journey?

Awareness, Consideration, Decision
Attract, Engage, Delight
TOFU, MOFU, BOFU

Question 69: True or false? If you want to produce great content, then you need to hire an in-house content creator.

True
False

Question 70: There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?

The right person
The right segments
The right email platform
The right buyer personas

Question 71: What is the purpose of the delight stage of the inbound methodology?

To exceed expectations
To provide an outstanding experience every time a prospect or customer interacts with your company
To go the extra step to ensure a prospect or customer accomplishes what they set out to do
All of the above

Question 72: What is the difference between a brand keyword and a non-brand keyword?

A brand keyword is more expensive, a non-brand keyword is less expensive
A brand keyword receives less traffic, a non-brand keyword receives more traffic
A brand keyword has more variations, a non-brand keyword has fewer variations
A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name

Question 73: Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.

broad
exact
specific
negative

Question 74: Which of the following represents a phrase match keyword?

+smart tv
-smart tv
[smart tv]
“smart tv”

Question 75: Which of the following represents a broad match keyword?

wall art
“wall art”
wall +art
-wall art

Question 76: From top to bottom, what should your search account structure hierarchy look like?

Campaigns, ad groups, keywords
Ad groups, campaigns, keywords
Keywords, campaigns, ad groups
Keywords, ad groups, campaigns

Question 77: How many ad extensions should you include in your search ads?

2
3
5
All that are available
As many as many as make sense for your business

Question 78: Fill in the blank: When planning the timing of content in a calendar, _______.

stick to a schedule and hold your team accountable to their deadlines
create focus by only working on one project at a time
remain flexible to account for changes
have your team submit ideas they want to work on

Question 79: True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.

True
False

Question 80: Fill in the blank: Once a search engine bot discovers your web page, it _______.

checks to see if the content is unique from its database of content
checks to see if it can read all forms of media included within the page
decides how relevant it is to certain search queries by indexing it based on signals like keywords used within it
adds a cookie to it to come back later if it intends to rank it in the top 100

Question 81: Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond?

“That sounds great. Do we have a size and preferred color for this custom font?”
“To save budget on a custom font, we should consider purchasing another brand’s custom font and making updates to it.”
“We should consider using a Google font because they’re accessible to all web browsers.”

Question 82: True or false? To help improve SEO, your URL should match the title of your blog post, word for word.

True
False

Question 83: Which of the following is an example of a video in the engage stage?

A promotional video featured on a landing page
A social video that shows off your brand’s personality
A testimonial of one of your customers with relatable stories
A funny video of a cat sitting on a window sill

Question 84: True or false? Watching three seconds of a YouTube video is considered a view.

True
False

Question 85: Which of the following places on Instagram can you use a link to click through to your website? Choose all that apply.

Stories
Bio
Post copy
Advertisement

Question 86: Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will _______.

Send Tom a Facebook message with a detailed map of the trail
Send Tom an email with a detailed map of the trail
Feature a detailed map of the trail as an advertisement to Tom
Feature the post at the top of Tom’s news feed

Question 87: Which of the following is the best practice for optimizing the elements on a web page to reduce page size?

Use Google Fonts instead of custom fonts.
Make your images responsive.
Don’t compress your images.
A and B
All of the above

Question 88: True or false? You can have more than one key result per objective.

True
False

Question 89: Which of the following is NOT an example of owned media?

Your website
Social media profile
Sponsored content
Blog Content

Question 90: True or false: You should include either budget information or a time estimate in your content creation plan.

True
False

Question 91: What’s an example of a measurable key result? Choose all that apply.

Increase customer retention from 70% to 85%
Grow net new contact rate from 5.6% to 9% by the end of Q4
Improve the time on page above 3 minutes for all product-specific pages by the end of the month

Question 92: Which of the following factors does YouTube pay attention to as part of its algorithm?

Which videos each user watches
What videos each user doesn’t watch
How many times each user watching a video
Each users’ video likes and dislikes
B, C, and D
All of the above

Question 93: True or false? The holistic social media team model is common in growing companies. In this model, one team coordinates the approach to managing each social media account in partnership with other groups within the organization.

True
False

Question 94: During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.