Amazon Twitch Gameplan Certification Exam Answers

Clear My Certification February 15, 2024 Amazon Leave a comment 152 Views

Twitch is a live streaming platform primarily focused on video games but also encompassing other content such as music, creative arts, and “IRL” (In Real Life) streams. Amazon acquired Twitch in 2014, integrating it into its ecosystem of services.

A “game plan” for Amazon Twitch would typically involve several key aspects:

Content Expansion: Continue to support and expand Twitch’s diverse range of content beyond gaming. This could involve promoting other categories such as music, art, cooking, and fitness, as well as fostering new emerging categories.
Audience Growth: Focus on attracting and retaining users on the platform through various means such as marketing, partnerships, and platform improvements. Expanding Twitch’s global reach could also be a priority.
Monetization: Develop and refine monetization strategies for both creators and the platform itself. This includes advertising, subscription models like Twitch Prime, donations, and merchandise sales. Additionally, exploring new revenue streams such as virtual goods and sponsorships could be part of the plan.
Creator Support: Invest in tools, resources, and programs to support creators in building their channels and communities. This could involve providing better analytics, moderation tools, and educational resources, as well as fostering a positive and inclusive community culture.
Platform Innovation: Continuously innovate and improve the platform to stay ahead of competitors and meet the evolving needs of users and creators. This could involve developing new features, improving streaming quality and reliability, and enhancing community engagement mechanisms.
Integration with Amazon Ecosystem: Leverage synergies with other Amazon services and products to enhance Twitch’s value proposition. This could involve integration with Amazon Prime Video, AWS cloud services for infrastructure, and collaboration with other Amazon-owned properties.
Regulatory Compliance and Content Moderation: Address regulatory challenges and ensure compliance with relevant laws and regulations, particularly regarding content moderation, copyright issues, and user safety.
Community Engagement: Foster a strong sense of community among Twitch users and creators through events, conventions, forums, and social media engagement.

Overall, Amazon’s game plan for Twitch would likely involve a combination of these strategies, tailored to the specific goals and challenges facing the platform at any given time.

Amazon Twitch Gameplan Exam Quiz Answers

Question 1: Viewers cannot chat directly with the content creators in the stream chat.

False
True

Question 2: Twitch’s Community Guidelines cover the following areas, EXCEPT:

Nudity, Pornography and Other Sexual Content
Hateful content and Harassment
Social media and Sponsorship collaborations
Acts of Violence and Threats

Question 3: Advertising agencies are free to utilize Twitch logos and trademarks without prior Twitch consent in their creative campaigns, provided that the content only runs on the Twitch platform.

False
True

Question 4: Twitch’s Ad Acceptance Policy only refers to advertising sold by Twitch Advertising and doesn’t cover any relationships that content creators and streamers may have with their sponsors.

False
True

Question 5: When advertising to a key audience, it’s important to discover WHO is in the audience and WHERE they generally live.

False
True

Question 6: Which moderation tools operate as human moderation? (Select all that apply).

Twitch Moderators
Channel Mods
AutoMod

Question 7: What is the standard lead time for the medium rectangle to launch and set the campaign live?

1 business day
3 business days
2 business days
4 business days

Question 8: The Homepage Headliner display unit surrounds Twitch’s most premium inventory and can scale seamlessly with varied screen resolution and display sizes without the risk of branding being compromised.

True
False

Question 9: Which is not one of Twitch’s defenses against unwanted behaviors in chat messages?

Creators reporting unwanted behavior
Users correcting other users
Slow mode
Tech tools like word filters and bans

Question 10: Once a content creator reaches the Affiliate level, they have access to extras such as a subscription button for their fans and the ability to create a custom emote.

True
False

Question 11: Twitch’s Ad Acceptance policy will remain separate from the Amazon Ad Acceptance policy, while considering and aligning closely.

False
True

Question 12: Twitch’s Brand Partnership Studios is available to all clients, but they’re accompanied by a high spend threshold and require more production time to go live.

True
False

Question 13: In order to stream on Twitch, you will need to purchase a studio style microphone, a broadcast webcam along with a high-speed internet router to get started.

True
False

Question 14: Being descriptive and accurate with your Stream Info in the Stream Manager can help viewers find you and your content more quickly.

False
True

Question 15: Twitch’s popular emojis are called:

Twi-mojis
Graphics
Emotes
E-art

Question 16: Which is NOT one of the three key areas we focus on?

Feedback
Audiences
Trends
Content

Question 17: Which of the following is Twitch’s most popular non-gaming category?

Professional sports (NBA, NFL, etc.)
Concerts and live events
Cooking
Just Chatting

Question 18: Viewers can connect directly and in real time with content creators through the chat feature.

False
True

Question 19: In what two locations is TwitchCon held every year?

Australia and USA
Europe and USA
Brazil and USA
Asia and USA

Question 20: The Medium Rectangle display unit keeps viewers engaged as they scroll and explore content on which pages?

Category pages (ex: Just Chatting)
Twitch.tv homepage
Channel pages (ex: streamer page)
Directory pages (ex: Browse)

Question 21: To achieve Partner status, one of the qualifying factors for an applicant is:

At least 15 unique days of streaming in 30 days
25 hours of Streaming in 30 days
50 followers
3+ average viewers at once on streams

Question 22: Twitch sponsors esports teams and hosts tournaments for games like Fortnite and League of Legends.

False
True

Question 23: Twitch Premium Video packages are always above the fold and highly visible display units, but viewers can skip the content after three (3) seconds if the advertising is not relevant to them.

True
False

Question 24: The Twitch Insights & Measurement team found what percentage of young adults report that video ads and sponsored video help them to learn more about brands, products and services they may be interested in buying?

63%
57%
49%
36%

Question 25: Homepage Carousel, Branded Extensions and Influencer Streams are considered to be a part of what advertising solutions group at Twitch?

Native Site Integrations
Brand Partnership Studios
Official Partnerships
Custom Programs

Question 26: Twitch can create revenue opportunities for brands by connecting them with influencers through custom programs.

True
False

Question 27: Channel mods can do which of the following? (Select all that apply)

Replace inappropriate language with approved language
Fine viewers for negative behavior/language
Flag a viewer’s comments to the Twitch moderation team
Suspend a viewer permanently

Question 28: A content creator can become a Partner without reaching Affiliate status first.

False
True

Question 29: When a Twitch employee enters a streaming chat, what icon is used to signify their status?

Purple letter ‘T’
Purple thumbs up icon
Purple glitch
Purple wrench

Question 30: What core metrics are generated by Twitch’s first party data?

Unique viewers, channels engaged, categories represented
Unique viewers, hours watched, concurrent viewers
Hours watched, viewer location, concurrent viewers
Hours watched, viewer location, games played

Question 31: The name of Twitch’s annual in-person conference is called:

Twitch Gameplan
TAC (Twitch Annual Conference)
TwitchConnect
TwitchCon

Question 32: Twitch holds creators, both Affiliates and Partners, responsible for all activity on their channel.

True
False

Question 33: Which of the following is NOT one of the top wants for streamers and content creators on Twitch?

Love and positive connection with audience
Fame and recognition for their talents
Sponsorships and free product trials from sponsors
Earn a Living doing their favorite type of work

Question 34: The Super Leaderboard display unit does not expand outside of specified parameters and does not support video.

True
False

Question 35: As you select advertising strategies, they must coincide with Twitch’s Ad Acceptance policy while still aligning with Twitch audiences, ad product offerings, and technical affordances.

True
False

Question 36: Which of the following organizations is one of Twitch’s trusted third-party resources to obtain industry standard video metrics?

GameScouter
Global Analytics Inc.
Comscore

Question 37: Where will users experience ads when on Twitch?

Twitch homepage, “Browse” page and IRL channel
Twitch homepage, “Browse” page and Partner/Affiliate channel pages
Twitch homepage, “Browse” page and branded advertiser pages
Twitch homepage, “Browse” page and user channel pages

Question 38: Affiliate streamers must achieve Partner status to be able to monetize their channel.

True
False

Question 39: How many hours do 11% of mobile gamers, 37% of console gamers, and 59% of PC gamers play in an average month?

30+ hours
15+ hours
20+ hours
25+ hours

Question 40: Twitch can be accessed on any browser from Twitch.tv or through apps for desktop computers, mobile phones with iOs/Android capability, gaming consoles like PlayStation or Xbox and CTV devices like AppleTV and Chromecast.

False
True

Question 41: Which of the following are content categories available on Twitch?

Just Chatting, Sports, Cooking, Music & Arts
Crafting, Esports, Music and Arts, Cooking
Concerts, Sports, Gaming, Crafting
Just Chatting, American football, Fortnite, Cooking

Question 42: Twitch’s goal with measuring campaign performance includes: (select all that apply)

Measure the success of its partners
Share best practices
Inform current and future buys
Generate new partners

Question 43: What insights does Twitch RPG NOT offer?

Brand lift measurement
Creative/message testing
Post-testing video advertising
Brand deep dives

Question 44: About how many active viewers watch sports on Twitch on a daily basis?

Over 2 million viewers
Over 200,000 viewers
Over 50,000 viewers
Over 1 million viewers

Question 45: Even though there are millions of content creators and streamers on Twitch, ads are only shown on what channels?

Partner and Affiliate channels
Partners and product sponsored channels
Channels in Just Chatting and Gaming categories
Channels in Sports and Just Chatting

Question 46: Twitch is an unmoderated service.

True
False

Question 47: Other live streaming competitors are not allowed to advertise on Twitch (ex: YouTube Live, Facebook Live, Discord, etc.)

True
False

Question 48: Twitch got its start in 2005 as the place for livecasting or streaming your life 24/7 via the web under which of the following names:

Just.In
TwitchTV.com
TwitchLive.com
Justin.TV

Question 49: First Impression Takeovers and Premium Video are examples of what category of Twitch Advertising Products?

Super Leaderboard
Twitch Premium Display Media
Homepage Headliners
Twitch Premium Live Video

Question 50: Which of the following are prohibited content category restrictions?

Cannabis products, UV tanning services, cryptocurrencies
Vaping equipment, beauty products, fast food
Hair care products, fast food, cars
Fantasy sports gambling, online pharmacies, fast food

Question 51: How is identifying trends in gaming beneficial?

It helps Twitch users identify the most popular games
It shows marketing where to target their ads
It helps Twitch’s customers remain relevant and authentic

Question 52: Custom influencer campaigns are available for all Twitch accounts.

False
True

Question 53: Which of the following is NOT one of the three levels of Brand Solutions that are offered by Twitch Advertising?

They are unskippable
They are always above the fold
Pre-roll ads with video creative can be up to 30 seconds long
They can guarantee generating twice as much income

Question 54: What three key areas does Twitch focus on providing best in class insight and measurement solutions?

First party insights, third party measurement and RPG data
Content, Audiences, Trends
Live streaming, gaming, Gen Z/Millennials trends
Role play games, esports, collaborative gaming

Question 55: Which of the following does the Twitch viewing experience drive a greater feeling of, more so than that of TV?

Feeling excitement about content
Familiarity with celebrities
Personal connection
Brand loyalty

Question 56: What is Twitch RPG?

Research Power Group – a community of Twitch users that acts a global source of truth for Twitch insights
Real People Guidance – research data that Twitch collects from a list of randomized users
Research Program Group – our network of data partners that help us to analysis and validate our measurement data
Research and People Guild – a community of Twitch users who help us decide what types of research we should conduct

Question 57: Identifying trends in gaming and live streaming is important to helping our customers remain relevant and authentic when entering the ever-evolving world of Twitch.

True
False

Question 58: Which of the following is NOT a content category on Twitch?

Music
Homework Help
Food & Drink
Just Chatting

Question 59: Super Leaderboard, Homepage Headliner and Medium Rectangle are all examples of what category of Twitch advertising products?

Premium Live Video
Top of Funnel Dashboard
Display Media
Above the Fold advertising

Question 60: Twitch’s Ads Acceptance policy allows live streaming competitors like YouTube Live, Facebook Live or Discord to advertise directly on Twitch.

False
True

Question 61: Twitch is only able to offer third party measurement capabilities via our data partners because we do NOT collect which of the following:

Username
Any user information
Global location
Email addresses

Question 62: The Twitch community is 49% — likely to be encouraged by an online advert or friends recommendations.

more
less

Question 63: Which of the following is NOT one of the three levels of Brand Solutions that are offered by Twitch Advertising? Select All Correct Responses

They are unskippable
They are always above the fold
Pre-roll ads with video creative can be up to 30 seconds long
They can guarantee generating twice as much income

Question 64: Twitch’s goal with measuring campaign performance includes: (select all that apply) Select All Correct Responses

Measure the success of its partners
Share best practices
Inform current and future buys
Generate new partners

Question 65: Channel mods can do which of the following? (Select all that apply) Select All Correct Responses

Replace inappropriate language with approved language
Fine viewers for negative behavior/language
Flag a viewer’s comments to the Twitch moderation team
Suspend a viewer permanently

Question 66: Which moderation tools operate as human moderation? (Select all that apply) Select All Correct Responses

Twitch Moderators
Channel Mods
AutoMod

Question 67: Advertising agencies are free to utilize Twitch logos and trademarks without prior Twitch consent in their creative campaigns, provided that the content only runs on the Twitch platform.

False
True

Question 68: Once you find a category on Twitch that interests you, you can search for channels within it that are live at that very moment.

True
False

Question 69: What is not one of the key elements of a channel page?

Concurrent Viewers
A Streamer
Chat Screen
Channel Recommendations

Question 70: What measurement tool is used to track how effectively sponsorships worked in delivering brand health gains across the funnel?

ListenFirst Social Media Listening
Futures Valuation
RPG Brand Lift Study
Nielsen Brand Lift Study

Question 71: What are two engagement metrics that Twitch is invested in quantifying?

Attention
Emotion
Pages per Session
Customer Satisfaction

Question 72: Which is NOT one of the three key areas the client measurement team is focused on?

Scaling best practices
Full-funnel measurement
Evaluating and modernizing capabilities
Technology

Question 73: When advertising on Twitch, the landing page viewers are directed to must match and be related products and/or services.

False
True

Question 74: When advertising globally, all ads must be in the primary official language that the advertiser is located in.

True
False

Question 75: Which of the following is not able be measured by Twitch’s bespoke measurement capabilities?

sponsorships
external social media platforms
live events
custom integrations

Question 76: What percentage of Twitch viewers are likely to consider a brand that supports their favorite streamers?

47%
72%
22%
81%

Question 77: Which of the following is NOT prohibited content, products, or service?

Content that encourages others to share private personal information without permission
Content that encourages consumption or injestion of edible products
Content that disrupts, interrupts, or violates the integrity of Twitch services
Content that is marketed at children through messaging, imagery, or targeting

Question 78: What is not one of the benefits of the Amazon Twitch server to server methodology?

Increase measurable inventory
Increase advertiser trust
Increase volume of ads delivered to viewers
Increase in measurement set-up efficiency

Question 79: Which question should be looking to solve for in a consideration campaign?

How much is Twitch Advertising driving purchase in market?
What audience am I reaching?
Is this campaign driving foot traffic to brick-and-mortar locations
What is the share of unique audience over linear TV buyers?

Question 80: Where is the medium rectangle/square advertising unit found on Twitch?

Alongside the channel selection guide
At the top of the main landing page
At the end of the first row of suggested categories
Inside of the chat box

Question 86: Which of the following celebrities is an important part of the Twitch cultural experience, with a dedicated channel on Twitch that streams old episodes of their TV show 24/7?

Oprah Winfrey
Johnny Carson
Jerry Seinfeld
Bob Ross

Question 87: About how many hours of non-gaming content did Twitch users consume last year via categories like Just Chatting, Food & Drink and Music?

100 million hours
1 billion hours
1 million hours
500 million hours

Question 88: The Sponsored Influencer Program allows brands to sponsor, on average, a 2-hour livestream with a Twitch streamer

True
False

Question 89: Which of the following is not a service that the Brand Partnership Studio provides?

Customized Solutions
Expertise
Media Buying
Access to Twitch Community

Question 90: Which of the following is not an option within Custom Solutions?

Twitch Tried and True
Experiential event activation
Sponsored Influencer Program
Rewarded Ads

Question 91: Twitch Custom Commercials require entirely net new video assets to create.

True
False

Question 92: Custom branded extensions are live apps that empower streamers to enhance their channels with an added layer of interactivity between the streamer, audience, and content.

False
True

Question 93: Channel pages are where viewers go to watch a live stream or past broadcast, find information about the streamer, and connect with the community.

True
False

Question 94: What is the correct description of the Super Leaderboard?

Can be found at the end of the first row of suggested categories
Fixed, rectangular unit across top of page
Renders in the stream directly below the video player
Found within the chat box

Question 95: What is the correct description of the Show and Tell program within Twitch Tried and True?

Involves streamer in-game challenges to tap into community competitiveness
Use of templated experiences that reward audience participation and encourages friendly competition
Streamers develop a diaologue around a brand with their community live
Leverage Twitch talent in a commercial to bring a level of authenticity and resonance

Question 96: Which product is a video product that enables brands to have up to thirty seconds of their video creative served site wide as the first video viewers see on Twitch for the day?