Make Mobile Work For You Quiz Answers – Google Fundamentals of Digital Marketing

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Reach More People Locally, on Social Media or on Mobile Quiz Answers – Google Fundamentals of Digital Marketing

In today’s connected world, utilizing social media and mobile platforms is crucial to efficiently reaching more people locally. Social media is an effective tool for interacting with your audience, increasing brand recognition, and developing connections. In the meantime, consumers who are increasingly using their cellphones to obtain content can be directly and instantly connected to through mobile platforms.

Module 15: Make Mobile Work For You Quiz Answers – Google Fundamentals of Digital Marketing

Question 1: When considering how mobile users will search for your business, which types of keywords should you focus on?

• Long tail keywords
• Shorter keywords and phrases
• Longer keywords and phrases
• Exact match keywords

Question 2: Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

• The business has a mobile app instead of a website
• The site include business phone numbers
• The site works on different mobile devices
• The site does not include any videos so it loads quickly

Question 3: Which of the following can be used to target an audience when using some social media ads?

• People’s names
• People’s address
• People’s pet names
• People’s relationship status

Question 4: When making video content for your display ads, what is most important to ensure?

• Videos are entertaining, long and include a CTA
• Videos are relevant, short and include a CTA
• Videos are relevant, long and include a URL
• Videos are short, informative and include a phone number

Make Mobile Work For You in Digital Marketing

Mobile devices have become an integral part of our daily lives, and leveraging mobile platforms is crucial for a successful digital marketing strategy. Here are several ways to make mobile work for you in digital marketing:

1. Mobile-Optimized Website:
   • Ensure your website is responsive and optimized for mobile devices. A seamless and user-friendly mobile experience is essential for retaining visitors and converting leads.
2. Mobile-Friendly Content:
   • Create content that is easy to consume on mobile devices. Use concise and engaging copy, high-quality visuals, and optimize multimedia elements for mobile viewing.
3. Mobile Apps:
   • If applicable to your business, consider developing a mobile app. Apps can provide a more personalized and immersive experience for users, enhancing customer engagement and loyalty.
4. SMS Marketing:
   • Implement SMS marketing campaigns to reach your audience directly on their mobile devices. Keep messages short, relevant, and provide clear calls to action.
5. Location-Based Marketing:
   • Use geotargeting to deliver personalized content or offers based on a user’s location. This can be especially effective for brick-and-mortar businesses looking to drive foot traffic.
6. Mobile Advertising:
   • Invest in mobile advertising, including mobile-friendly display ads, in-app ads, and social media ads optimized for mobile platforms. Platforms like Google Ads and Facebook Ads offer specific mobile targeting options.
7. Social Media Optimization:
   • Optimize your social media content for mobile users. Since a significant portion of social media activity happens on mobile devices, ensure that your posts, images, and videos are mobile-friendly.
8. Responsive Email Marketing:
   • Design your email campaigns to be responsive to various screen sizes. Many users check their emails on mobile devices, and a mobile-friendly design can improve open and click-through rates.
9. Mobile Payments:
   • If applicable to your business, offer mobile payment options. Streamlining the purchasing process on mobile can reduce friction and increase conversion rates.
10. Mobile Analytics:
    • Use mobile analytics tools to track user behavior, preferences, and engagement. Understanding how users interact with your mobile platforms can help you refine your strategies and improve user experience.
11. Augmented Reality (AR) and Virtual Reality (VR):
    • Explore AR and VR technologies to create immersive mobile experiences. These technologies can be particularly effective for showcasing products or providing unique brand experiences.
12. Voice Search Optimization:
    • With the rise of voice-activated devices, optimize your content for voice search. Use natural language and focus on conversational keywords that people are likely to use in voice searches.
13. Mobile SEO:
    • Ensure your website is optimized for mobile search. Mobile-friendly websites are given preference by search engines, and a good mobile SEO strategy can improve your visibility in mobile search results.

By incorporating these strategies into your digital marketing efforts, you can effectively reach and engage with your audience on mobile devices, ultimately driving better results for your business. Keep in mind that the mobile landscape is continually evolving, so staying informed about emerging trends and technologies is crucial for long-term success.